{"id":19230,"date":"2018-09-05T14:30:47","date_gmt":"2018-09-05T19:30:47","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=19230"},"modified":"2018-10-03T11:28:46","modified_gmt":"2018-10-03T16:28:46","slug":"write-first-small-business-case-study-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/write-first-small-business-case-study-website\/","title":{"rendered":"How to Write Your Small Business Case Study"},"content":{"rendered":"

How to Write Your First Case Study for Your Small Business Website<\/h2>\n

Case studies-business students analyze them, successful businesses feature them, and marketing experts say most businesses should have them. But how do you write them?<\/p>\n

The case study creation process is sometimes a big roadblock for small business owners, especially those who don\u2019t have an MBA or content marketing experience.<\/p>\n

In this post, we\u2019ll walk you step by step down the road from deciding whether you need a case study to promoting your finished case study.<\/p>\n

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What Is a Case Study?<\/h2>\n

A case study is a story about how a business helped a customer solve a problem or achieve a goal. Case studies offer more detail than a bite-size testimonial. They also frame the story so readers who are similar to the customer see why that business is the one to solve their issue.<\/p>\n

People like stories, and marketers like case studies because they offer social proof, help businesses show their expertise, and help prospective customers understand complex or unusual products and services.<\/p>\n

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Does My Business Need Case Studies?<\/h2>\n

Almost certainly. If your business sells something expensive, highly technical, or so innovative that most prospects won\u2019t be familiar with it, case studies can overcome cost objections, educate prospects, and demonstrate value. Additionally, case studies are a great asset to on-page SEO.<\/p>\n

For example, international smart home company Loxone sells its equipment and services to homeowners and builders. Loxone has a slew of case studies featuring smart houses<\/a> from tiny modern to large Victorian, to show how individual homeowners use their products to make their home lives easier:<\/p>\n

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Case studies can help you if your business offers simpler products and services, too. A well-written case study can anchor a marketing program that helps you compete on value rather than price. Dog groomers and cleaning companies can and sometimes do use case studies to show off their results and benefits to clients.<\/p>\n

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How Do I Write a Case Study?<\/h2>\n

Follow these 7 steps to write your first small business case study. We followed these steps ourselves when writing this HostGator small business case study<\/a>. You’ll soon be on your way to adding case studies to your content marketing strategy!<\/p>\n

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1. Find your story.<\/h3>\n

Every good story starts with a challenge that the main character has to overcome, right? Think about the biggest challenges your customers expect your business to solve for them. Pick the most common one to build your first case study.<\/p>\n

Let\u2019s say you\u2019re a residential remodeling contractor who specializes in retrofitting homes to be accessible for people with mobility issues, so most of your customers come to you looking to redo their entrances, room transitions, bathrooms, and kitchens.<\/p>\n

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2. Next, find your keywords.<\/h3>\n

Study the way your customers and would-be customers search for information on the problem you want to talk about in your case study.<\/p>\n