{"id":19158,"date":"2018-08-22T14:54:45","date_gmt":"2018-08-22T19:54:45","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=19158"},"modified":"2019-03-22T14:50:49","modified_gmt":"2019-03-22T19:50:49","slug":"website-builder-analytics","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/website-builder-analytics\/","title":{"rendered":"Using a Website Builder? Dive Into the Analytics"},"content":{"rendered":"\n

Do Website Builders Offer Analytics?<\/h2>\n\n\n\n

You\u2019ve selected your hosting plan, built out your site and know people are using it. But, in the competitive online space simply building your website isn\u2019t enough.<\/p>\n\n\n\n

You\u2019ll need to constantly improve it to better meet the needs of your visitors. What\u2019s the best way to do that? By diving into your analytics.<\/p>\n\n\n\n

Below you\u2019ll learn the importance of understanding your analytics data, the most useful metrics to look for, and finally, how you can use this data to improve your website.<\/p>\n\n\n\n

\"HostGator<\/a><\/figure><\/div>\n\n\n\n

Why Are Website Analytics Important?<\/h2>\n\n\n\n

If you\u2019re using a website builder<\/a>, then you\u2019ve hopefully turned on the integrated analytics tools. A lot of people turn on these tools, but then never even look at the data.<\/p>\n\n\n\n

This is a shame, as the data you can uncover from your analytics reports can be incredibly valuable.<\/p>\n\n\n\n

Your website should be ever changing. And chances are the website you built the first time around isn\u2019t going to be the best website for your visitors today<\/em>.<\/p>\n\n\n\n

Your analytics data can help show you what you\u2019re doing right and what you\u2019re doing wrong. And it\u2019ll help to illuminate any glaring holes in your website and elements you need to fix.<\/p>\n\n\n\n

With this information, you\u2019ll be able to improve your user experience<\/a>, patch any holes that are losing you visitors, and optimize your site to help you generate the most revenue.<\/p>\n\n\n\n

Your site visitors are telling you what they want. By using your analytics data you can actually listen to them and give it to them.<\/p>\n\n\n\n

The Most Useful Analytics Metrics in Website Builders<\/h2>\n\n\n\n

A lot of people shy away from their analytics data because it can be confusing.<\/p>\n\n\n\n

Yes, there\u2019s a lot of data in each report, but you\u2019re not going to need to pay attention to every little thing. Instead, you\u2019ll need to look at a few crucial metrics that\u2019ll give you the most actionable information.<\/p>\n\n\n\n

1. Your Bounce Rate<\/h3>\n\n\n\n

Your bounce rate will tell you the percentage of people who landed on your website and then hit the back button. Typically, this will tell you that this page isn\u2019t serving your visitors and they\u2019re leaving the page for a specific reason.<\/p>\n\n\n\n

This could mean that the traffic you\u2019re sending to your site isn\u2019t in alignment with the page, it loads very slowly, or the page isn\u2019t high quality.<\/p>\n\n\n\n

Usually, it means this page needs to be improved and match the reasons the visitor is coming to your page in the first place.<\/p>\n\n\n\n

2. Your User Engagement<\/h3>\n\n\n\n

Your user engagement metrics will tell you how much your visitors are engaging with and enjoying your content. Overall, the more time they\u2019re spending on a page, the better it is.<\/p>\n\n\n\n

If you have any pages with a very low time spent on page, then these pages could be improved. This means you either need to up the quality of the content, add more media, or determine if your traffic source is out of alignment.<\/p>\n\n\n\n

3. Your Site Speed<\/h3>\n\n\n\n

If you have a slow loading site, then visitors aren\u2019t going to stick around and wait for the site to load.<\/p>\n\n\n\n

By improving your loading speeds<\/a> you\u2019ll see an improvement in your user engagement and create a better user experience overall.<\/p>\n\n\n\n

By seeing which pages load the slowest, you\u2019ll be able to determine if it\u2019s an issue with the media you have loading on the page, or whether it\u2019s a sitewide issue.<\/p>\n\n\n\n

4. Your Page Exit Data<\/h3>\n\n\n\n

Your page exit data shows you the proportion of visitors who will leave your site after viewing a given page.<\/p>\n\n\n\n

In some cases, this will make sense. For example, if you have a page that purposefully sends people offsite, then a high exit rate will be a good thing.<\/p>\n\n\n\n

However, if a page has a high exit rate, but you\u2019re not actively sending people away from your site, then there may be a problem with the page that needs fixing.<\/p>\n\n\n\n

Improving Your Site With Analytics Data<\/h2>\n\n\n\n

As you can see your analytics data can give you a ton of useful information that\u2019ll help you improve your site.<\/p>\n\n\n\n

It\u2019ll show you things like:<\/p>\n\n\n\n