{"id":19134,"date":"2018-07-26T08:30:02","date_gmt":"2018-07-26T13:30:02","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=19134"},"modified":"2019-04-30T11:22:10","modified_gmt":"2019-04-30T16:22:10","slug":"types-videos-every-business-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/types-videos-every-business-website\/","title":{"rendered":"7 Types Of Videos Every Business Should Feature On Their Website"},"content":{"rendered":"

\"videos<\/p>\n

7 Videos Every Business Should Have On Their Website<\/h2>\n

You’ve put together a pretty good first website for your business, and it’s doing OK. Visitors stick around, browse your store or view your portfolio, and contact you or make purchases.<\/p>\n

It’s a good start, for sure.<\/p>\n

But what if you want more customers, more sales and higher average order values without having to change your business model, product offerings, or services? Add videos.<\/strong><\/p>\n

Here are five types of video that can help your business website earn you more customers<\/a> and more revenue.<\/p>\n

\"best<\/a><\/p>\n

1. Product Demo Videos<\/h2>\n

Sell products? You need product videos<\/strong>.<\/p>\n

You might not think that a 30-second video of someone opening and closing a purse or using a cordless drill is a valuable marketing tool, but the numbers don’t lie. Established online retailers have reported increases in conversion rates of anywhere from 64 to 85% higher for products with videos<\/a>. Why? Especially for expensive products, customers want know as much as possible about the item before they buy.<\/p>\n

An effective product video, like this 39-second Tory Burch bag video<\/a> at Zappos shows customers in detail what they’re getting.<\/p>\n

If you sell products online, you can still use testimonial videos. Embedding and sharing user-generated content and video reviews by customers delivers the impact of testimonials without the expense of producing your own content. Shoppers tend to trust customer-made videos and are 97% more likely to buy<\/a> after they see user-created videos.<\/p>\n

 <\/p>\n

2. Case Study Videos<\/h2>\n

Sometimes it\u2019s hard to imagine attaining success without seeing an exemplary model. With most products, we need social proof to convince us that it can deliver results.<\/span><\/p>\n

Do your customers have complex problems to solve? You need case study videos<\/strong>.<\/p>\n

A case study is similar to a testimonial, but it shows a business audience how your product helped a client solve a particular problem, like rebranding a website in this HostGator video case study<\/a>.<\/p>\n