{"id":18571,"date":"2018-04-19T23:53:06","date_gmt":"2018-04-20T04:53:06","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=18571"},"modified":"2018-04-19T23:53:06","modified_gmt":"2018-04-20T04:53:06","slug":"b2b-brand-social-media","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/b2b-brand-social-media\/","title":{"rendered":"5 Ways to Make Your B2B Brand Fun on Social"},"content":{"rendered":"

\"fun<\/p>\n

5 Excellent Examples of Social Media for B2B<\/h2>\n

Social media is the ultimate online hangout for consumers.<\/p>\n

On any given day, you\u2019ll see people sharing the latest trends and products with their friends. It\u2019s also an effective way for companies, big and small, to highlight their brand personality.<\/p>\n

And while B2C brands shine the most on social, B2B brands sometimes hesitant to leverage the channel. Chelsea Baldwin<\/a>, founder of Copy Power, writes:<\/p>\n

'The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn\u2019t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Because even if we do want to be fun, we still need to be professional.'\u009d<\/em><\/p>\n

B2B brands can have fun, too. Below are five B2B companies nailing social media marketing.<\/p>\n

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1. Showcase a Playful Brand Culture<\/h2>\n

The B2B ecosystem represents powerful deals, endless paperwork, and a polished, professional atmosphere. You\u2019ll even think it’s the place where creativity goes to die.<\/p>\n

However, if you rethink how you view B2B, you\u2019ll understand that these companies aren\u2019t selling to other businesses. Similar to their B2C counterparts, B2B brands make transactions with people.<\/p>\n

Every business is H2H, or Human to Human<\/a>. We\u2019re all connecting and selling to other humans who enjoy learning, having fun, and engaging with others.<\/p>\n

And that\u2019s where the magic begins! You can use your brand personality to invite consumers into your culture. Give them an opportunity to see how uplifting and informative your brand can be.<\/p>\n

We\u2019re not saying post inappropriate photos from the last happy hour party. But we do want your values and playful nature to bleed through.<\/p>\n

Below is an example from package delivery company UPS. On Instagram, the brand likes to post joyful images related to their company logo and culture. It\u2019s unique and garners the eyeballs of their audience (even 3,068 likes!)<\/i>.<\/p>\n

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Bow WOW. Happy #DressUpYourPetDay \u00f0\u0178\u0090\u00b6<\/a><\/p>\n

A post shared by UPS<\/a> (@ups) on