{"id":18461,"date":"2018-02-16T12:21:42","date_gmt":"2018-02-16T17:21:42","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=18461"},"modified":"2018-02-16T12:21:42","modified_gmt":"2018-02-16T17:21:42","slug":"social-media-fans-leads-customers","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/social-media-fans-leads-customers\/","title":{"rendered":"4 Strategies to Turn Social Media Users Into Leads and Customers"},"content":{"rendered":"

\"how<\/p>\n

Here’s How To Make Customers Out of Your Social Media Fans<\/h2>\n

Wondering whether your social media marketing investment is paying off? Your potential customers are already spending hours on social media. If you\u2019re not investing in social media marketing, you\u2019re missing out on a cool opportunity to attract leads and customers.<\/p>\n

Let\u2019s take a look at a few strategies to turn social media users into leads and customers.<\/p>\n

\"Creating<\/a><\/p>\n

1. Make your links clickable<\/h2>\n

Marketers often focus on getting more likes and shares for the links they share on social media. Along with other success indicators, emphasis should also be given to click-through rate for the links you posted.<\/p>\n

Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags<\/a> to your site.<\/p>\n

OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users\u2019 decision to click on it or not.<\/p>\n

\"open<\/p>\n

Always keep your images according to the optimal size of your preferred social site. If you\u2019re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.<\/p>\n

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2. Become an early adopter<\/h2>\n

The early adopter advantage is huge when it comes to social media marketing.<\/p>\n

For example, in just 19 months, Zynga became one of the fastest companies to reach $1 billion valuation, just because they were one of the first companies that have adopted social gaming for user acquisition.<\/p>\n

Similarly, Spotify was an early adopter of integrating their app with the Facebook news feed, which helped them grow tremendously from 3.4 million to 5.3 million users within just two weeks.<\/p>\n

If you\u2019re looking for a rapid growth, be sure to jump on the social media bandwagon<\/a> as early as possible whenever a new social feature is released.<\/p>\n

Below are a few tips that you\u2019ll find helpful if you\u2019re looking to increase customer acquisition.<\/p>\n