{"id":18394,"date":"2018-01-31T12:36:36","date_gmt":"2018-01-31T17:36:36","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=18394"},"modified":"2019-04-30T10:45:51","modified_gmt":"2019-04-30T15:45:51","slug":"valentines-day-content-ideas-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/valentines-day-content-ideas-website\/","title":{"rendered":"7 Heartfelt Valentine’s Day Content Ideas Your Website Visitors Will Love"},"content":{"rendered":"

\"Valentine's<\/p>\n

Valentine’s Day Content Ideas for Blogs and Websites<\/h2>\n

You may feel like you\u2019re still recovering from the biggest shopping holiday of the year, but it\u2019s already time to prepare for the next one. With Valentine\u2019s Day coming up, your marketing team should switch back into full gear to capture some of the $18.9 billion<\/a> people usually spend on the romantic holiday.<\/p>\n

One part of your marketing plan for Valentine\u2019s Day<\/a> should include creating seasonal content that helps your audience navigate the holiday successfully this year. Valentine\u2019s Day can come with a lot of pressure for some people. Why not use your content to ease some of that stress and equip your customers with tips and ideas to make the holiday fun?<\/p>\n

Here are a few Valentine’s Day content ideas to consider for your blog or website.<\/p>\n

\"Creating<\/a><\/b><\/p>\n

1. Gift Guides<\/h2>\n

This is an obvious and useful place to start. A lot of people struggle to figure out what to buy for a loved one for Valentine\u2019s Day. A gift guide does the double work of helping you promote relevant products to your audience and helping them make a decision on what to buy.<\/p>\n

Keep in mind that Valentine\u2019s Day doesn\u2019t have to be all about flowers and chocolates. If your business sells something that isn\u2019t conventionally associated with Valentine\u2019s Day, it may still be exactly the right gift for someone a customer loves<\/a>.<\/p>\n

And your gift guide doesn\u2019t have to be focused on romantic couples either. Many people will buy Valentine\u2019s Day gifts for friends, coworkers, maybe even their pets<\/a>. Don\u2019t feel stuck focusing on the obvious when creating a gift guide, anything that could make a good gift for anyone is fair game here.<\/p>\n

\"ecommerce<\/p>\n

2. Advice Videos<\/h2>\n

Valentine\u2019s Day isn\u2019t just about shopping and gifts (although that\u2019s a big part of it for some people). It also involves figuring out how to create memorable moments and meaningful celebrations. For some people, that can feel challenging. Help them out by creating video content designed to answer questions they have and give them ideas for how to get Valentine\u2019s Day right this year.<\/p>\n

Blue Apron hosted a video Q&A last year on Facebook Live about good wines to consider for Valentine\u2019s Day. They provided information on how to pick the right wines that pair well with common Valentine\u2019s Day foods like chocolate, and answered questions that viewers asked in the comments.<\/p>\n

\"valentine's<\/p>\n

For anyone trying to create a perfect dinner and worried about how to pick the right wine, Blue Apron provided the answer (and included some recommendations from their own wine club).<\/p>\n

 <\/p>\n

3. Recipes<\/h2>\n

Food is going to be a big part of Valentine\u2019s Day for many people that celebrate. Some people will eat out for the big day, but others will want to try out special recipes that are a little fancier or more ambitious than usual. If your brand sells any type of food or ingredient that can be used in a great Valentine\u2019s Day recipe, then this is a great type of content to make use of this Valentine\u2019s Day.<\/p>\n

Pillsbury goes all out for Valentine\u2019s Day recipe content with suggestions for sweet recipes, savory recipes, recipes for different times of day, and tips on how to make the food you cook look the part for Valentine\u2019s Day.<\/p>\n

\"valentine's\"valentine's<\/center>Make sure you provide clear instructions and take great pictures that show off how good your recipes will look. And use schema markup<\/a> to make your recipe content more attention grabbing in the search results.<\/p>\n

 <\/p>\n

4. Creative Date Ideas<\/h2>\n

Dinner and flowers are obvious. Some people are happy enough with the old standards, but some will want to find ways to make the night special in more creative and interesting ways. If you can help inspire an idea outside of the ordinary, your audience may be grateful for it.<\/p>\n

Barnes and Noble does a great job with this idea with their post on the Best Valentine\u2019s Day Dates for Book Nerds<\/a>. It includes ideas like re-creating your favorite romantic scenes or going on a literary scavenger hunt.<\/p>\n

\"valentine's<\/p>\n

Think about what your audience loves and use that information to come up with activities that can inspire an unconventional Valentine\u2019s Day celebration.<\/p>\n

 <\/p>\n

5. Video Stories<\/h2>\n

Great content often involves telling a good story and video can be a great format for it.<\/p>\n

For Valentine\u2019s Day, you can use video tell any number of types of stories. You could create a comical take on someone falling in love with your products. You could tell a story of the way your products help bring people together. Or you could find customers with a compelling love story and feature their tale in a marketing video.<\/p>\n

Sweethearts candy went the latter route by telling the story of Jack and George<\/a>, a couple that was finally able to get married in 2016 after 55 years together. The video includes them picking out candy messages for each other from a box of Sweethearts: 'me and you'\u009d and 'soulmates.'\u009d It\u2019s touching. It\u2019s a sweet story for Valentine\u2019s Day, and it ties the video back to the product in a way that feels natural.<\/p>\n

\"video<\/p>\n

6. Love List<\/h2>\n

Valentine\u2019s Day is all about celebrating love. In the spirit of celebrating love, you can create content around things you love about your customers, or that highlights things they love.<\/p>\n

Round up a list of your 10-best selling products or the products with the highest reviews to create a list of products your customers love the most (and offer a special holiday discount on all them to show some love back).<\/p>\n

\"valentine's<\/a><\/p>\n

Join the holiday love fest by celebrating how much your customers mean to your brand and the love they\u2019ve expressed for you.<\/p>\n

 <\/p>\n

7. Valentine\u2019s Business Tips<\/h2>\n

Admittedly, this one\u2019s a little meta \u00ad you\u2019re reading a post on Valentine\u2019s Day ideas for businesses as we speak! If you\u2019ve been reading along so far wondering what content ideas make the most sense this time of year for B2B businesses, then here we are. Write content that will help your business clients make the most of the holiday this time of year.<\/p>\n

That could include marketing tips, ideas for special events to offer, or ways to make your customers feel special when they\u2019re in your store this year. If you\u2019ve got ideas that can help your clients make more money this Valentine\u2019s Day, then get to work sharing them.<\/p>\n

\"valentine's<\/a><\/p>\n

People want to feel special on Valentine\u2019s Day and buying things often becomes a part of that. If your content can help provide real value to your audience as they\u2019re working out their Valentine\u2019s Day plans, there\u2019s a good chance they\u2019ll turn to you when making their purchases for the holiday as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

Valentine’s Day Content Ideas for Blogs and Websites You may feel like you\u2019re still recovering from the biggest shopping holiday…<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-18394","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"\n7 Valentine's Day Content Ideas for Your Website | HostGator<\/title>\n<meta name=\"description\" content=\"Everyone loves Valentine's Day - including your customers. Surpise them with a Valentine's Day surprise on your website. 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