{"id":18221,"date":"2018-01-29T14:23:43","date_gmt":"2018-01-29T19:23:43","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=18221"},"modified":"2018-01-29T14:25:00","modified_gmt":"2018-01-29T19:25:00","slug":"shared-hosting-seo","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/shared-hosting-seo\/","title":{"rendered":"Does Shared Hosting Affect Your SEO?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18526\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/01\/Jan-SharedHostingSEO.png\" alt=\"is shared hosting bad for seo\" width=\"1199\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/01\/Jan-SharedHostingSEO.png 1199w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/01\/Jan-SharedHostingSEO-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/01\/Jan-SharedHostingSEO-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/01\/Jan-SharedHostingSEO-1024x536.png 1024w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/p>\n<h2>Is Shared Hosting Bad for SEO?<\/h2>\n<p>Choosing the right web host is a very important decision in the life of your website. <a href=\"https:\/\/www.hostgator.com\/blog\/what-type-web-hosting-need\/\">Choose the wrong host or the wrong hosting plan<\/a> and you\u2019ll make it that much more difficult for your website to succeed.<\/p>\n<p>Now, going with a <a href=\"https:\/\/www.hostgator.com\/web-hosting\">shared hosting package<\/a> isn\u2019t necessarily going to be a poor choice for your rankings, but instead depends on a variety of other factors, as you\u2019ll soon learn.<\/p>\n<p>Below we look into how a shared hosting plan can affect your search engine rankings.<\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18313\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png\" alt=\"best WordPress hosting\" width=\"470\" height=\"60\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Wordpress-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/p>\n<h2>How Your Host Can Affect Your Rankings<\/h2>\n<p>Your host will influence a few core ranking factors that will either make it easier or more difficult for your site to rank. That doesn\u2019t mean you should choose a host based on SEO factors alone, but it\u2019s important to think about, especially if search engine traffic is going to play a crucial role in the success of your website.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Site Speed and Performance<\/h3>\n<p>If you want your site to rank it\u2019s going to need to load quickly. Having a slow loading site will negatively impact your user experience, along with have negatively impacting your rankings. Plus, page speed is also <a href=\"https:\/\/www.hostgator.com\/blog\/need-know-page-speed\/\">a Google ranking factor<\/a>. If you have a host that ends up slowing down your page loading speed, then you\u2019ll definitely see a drop in your rankings.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.wpbeginner.com\/hosting\/hostgator\/\" target=\"_blank\" rel=\"noopener\"><em><strong>HostGator&#8217;s shared hosting is one of the fastest around, even during peak times.<\/strong> <\/em><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>2. Data Center Locations<\/h3>\n<p>Another element that can affect the speed of your site is the data center location where your site\u2019s files are actually stored. Some hosts will offer multiple data center locations that you can choose from. If you\u2019re given this option you should choose the data center location that\u2019s closest to the physical location of your visitors.<\/p>\n<p>Having a datacenter location that\u2019s very far from your users may negatively impact your performance. However, you can get around this by using a CDN, which is covered in more detail below.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hostgator.com\/network\"><em><strong>Learn more about HostGator&#8217;s data centers here.<\/strong><\/em><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>3. Site Downtime<\/h3>\n<p>Site downtime is a normal process of hosting a site online. Even the most high-performance servers will have to do routine server maintenance. However, one thing you\u2019ll want to look for is a host that offers very high uptime (99.9% or above), and is backed by a guarantee or historical data.<\/p>\n<p>Having a site that\u2019s down a lot of the time will create a poor user experience. If you have a user who clicks through to your site from the search engines and sees your site is offline there\u2019s a solid chance they won\u2019t come back.<\/p>\n<p>Google continues to shift its ranking algorithm towards sites that value its users, so it\u2019s important you place a focus on creating the best user experience possible.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.pcmag.com\/article2\/0,2817,2423475,00.asp\"><em><strong>HostGator&#8217;s reliable 99.9% uptime guarantee earned us multiple Editor&#8217;s Choice awards from PC Magazine!<\/strong><\/em><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>4. Ability to Handle Traffic Surges<\/h3>\n<p>Is your host ready for when your site receives a huge amount of traffic, or a post of yours goes viral?<\/p>\n<p>It\u2019s natural for a site to go offline during a huge surge in traffic unless you\u2019re using a very high performing host. But, this issue should be remedied very quickly.<\/p>\n<p>Plus, if this extended volume of traffic becomes normal, then you need a host that can scale up your server resources, or <a href=\"https:\/\/www.hostgator.com\/blog\/upgrade-dedicated-server\/\">easily upgrade your site to a higher package<\/a>.<\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12309\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/WordPress-Hosting-2.gif\" alt=\"Recommended WordPress Hosting\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<h2>Will a Shared Host Negatively Impact My Rankings?<\/h2>\n<p>This is a difficult question to answer with a straight yes or no answer. The impact your host has on your rankings will depend upon the hosting provider you choose and your site.<\/p>\n<p>For example, a site on a high-performance shared host with poor onsite optimization and SEO can still rank poorly. While, a site hosted on a less-than-stellar shared host with great onsite SEO like caching, image optimization, a solid theme, and a CDN can still have decent-enough performance and rankings.<\/p>\n<p>If you are using a shared host, then you can help to offset any negative consequences like slow loading speeds and lack of datacenter selection by using a CDN. Most shared hosts are equipped with their own CDNs or at least integrate with popular providers. However, if this isn\u2019t the case you can always <a href=\"https:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noopener\">integrate your site with a third-party provider like CloudFlare<\/a>.<\/p>\n<p>One tried and true method is to begin with a shared host and upgrade your plan if your site\u2019s performance starts to decline.<\/p>\n<p>Regardless of the host you use, <a href=\"https:\/\/www.hostgator.com\/blog\/fix-slow-loading-website\/\">it\u2019s important to properly optimize your site<\/a> both for speed and rankings. Your hosting environment can help a lot, but you should still do everything in your power to improve your site as well.<\/p>\n<p>&nbsp;<\/p>\n<h2>Rely on Shared Hosting from HostGator<\/h2>\n<p>Overall, shared hosting isn\u2019t necessarily going to have a negative effect on your rankings. What&#8217;s important is to choose a reputable host, period. A good host will offer a variety of hosting plans, including shared plans, that are built to support differing levels of website traffic.<\/p>\n<p>HostGator offers a variety of hosting plans that are designed to support your unique traffic and site needs. <a href=\"https:\/\/www.hostgator.com\/\">All of our plans come with a 99.9% uptime guarantee and unmetered bandwidth.<\/a> Plus, we also offer SEO services! <a href=\"https:\/\/www.hostgator.com\/services\/seo\">Learn more here.<\/a><\/p>\n<p><em><strong><a href=\"https:\/\/www.hostgator.com\/reviews\">Read reviews about HostGator&#8217;s award-winning shared hosting plans here.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Shared Hosting Bad for SEO? Choosing the right web host is a very important decision in the life of&#8230;<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-18221","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Shared Hosting Affect Your SEO? - HostGator<\/title>\n<meta name=\"description\" content=\"Choose the wrong host or the wrong hosting plan and you\u00e2\u20ac\u2122ll make it that much more difficult for your website to succeed. 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