{"id":18132,"date":"2017-12-18T13:12:28","date_gmt":"2017-12-18T18:12:28","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=18132"},"modified":"2017-12-18T13:12:28","modified_gmt":"2017-12-18T18:12:28","slug":"new-years-resolutions-bloggers","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/","title":{"rendered":"2018 New Year\u00e2\u20ac\u2122s Resolutions for Bloggers"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18247\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers.png\" alt=\"new years resolutions for bloggers\" width=\"1199\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers.png 1199w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers-1024x536.png 1024w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/>10 New Year\u2019s Resolutions for Bloggers<\/h2>\n<p>The beginning of a new year is a good time to look back on the year before and find ways to be better. And when you\u2019re a blogger, there are always ways to be better.<\/p>\n<p>One good thing about blogging is that the fact of doing the same thing consistently over time means you get a lot of practice and opportunity to learn what works. But it can be easy to get bogged down in the day-to-day work of blogging and forget to ever take a step back to evaluate what you\u2019ve done so far and take a thoughtful approach moving forward.<\/p>\n<p>As we move into 2018, take some time to step back from the writing and do all that other stuff you need to do to be a great blogger.<\/p>\n<p>Here are 10 New Year\u2019s resolutions to consider that can help.<\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12307\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Create-Your-Blog-1.gif\" alt=\"Create Your Blog\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<h2>1. Create a blogging strategy for the coming year.<\/h2>\n<p>Have you ever sat down and <a href=\"https:\/\/www.hostgator.com\/blog\/tips-blog-content-marketing-strategy\/\">worked up a strategy for your blog<\/a>? If you haven\u2019t, make 2018 the year you do so. If you have, take this opportunity to revisit and update the strategy you have based on what\u2019s been working best for you so far.<\/p>\n<p>First, think about the goals you have for your blog. What do you want it to accomplish? If it\u2019s a business blog, you want it to attract potential customers. If it\u2019s a personal blog, you may simply want to reach some like minded people interested in hearing your thoughts. Your blogging strategy will depend on your goals, so make sure you\u2019re clear on what they are first.<\/p>\n<p>The next thing to do here is spend some time with your analytics. Look at which of your posts get the most traffic and engagement (e.g. comments, shares, or actions like signing up for your email list or clicking through to another piece of content). Then look for trends in what\u2019s working and what\u2019s not.<\/p>\n<p>Once you\u2019ve considered all that, sit down and make a plan. Think about things like the types of topics to cover, how often you plan to post, how long to make your posts, and the content types to make use of. Having a plan will make some of the work of blogging easier in the year to come.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Try a new marketing technique.<\/h2>\n<p>If you\u2019re putting the work in as a blogger, you want people to see what you\u2019re writing. With so many other blogs out there, you have to commit some time to marketing the blog posts you write. But there are loads of<a href=\"https:\/\/www.hostgator.com\/blog\/online-marketing-basics-business\/\"> different marketing tactics<\/a> you can use and most bloggers don\u2019t have the time or funds for all of them.<\/p>\n<p>This year, consider branching out to try a new marketing technique to see if it brings a new audience to your blog. It may not work (in which case it can be dropped when you next work on updating your strategy), but if it does it could increase the success of your blog and bring you readers who never would have learned of you otherwise.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Start creating your own images.<\/h2>\n<p>Blogging isn\u2019t all about the writing. Including images with each blog post is now an expectation, and for good reason  <a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy#sm.0000rhafrp8fucqlvky1wmgr2bm5i\" target=\"_blank\" rel=\"noopener\"> people are 80% more likely<\/a> to read your content if there\u2019s an image, and it increases retention by 64%. But having any old image included isn\u2019t good enough.<\/p>\n<p>If you\u2019ve been turning to stock photography to add visuals to your blog post (and we get it, it is the easiest option), make 2018 the year you reconsider that choice. Original images take more work to create, but they feel more authentic and have been<a href=\"https:\/\/www.hostgator.com\/blog\/need-professional-photos-business-website\/\"> proven to get better results<\/a>. Committing to original photography or graphic design is one big way you can improve the quality of your blog this year.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Find and fix all broken links on your website.<\/h2>\n<p>Broken links create a negative user experience, make you look sloppy, and could be contributing to your<a href=\"https:\/\/www.hostgator.com\/blog\/reduce-website-bounce-rate\/\"> bounce rate<\/a>. Identifying them and fixing them is one of those tedious tasks you just have to commit to dealing with every so often. The good news is that the first part of that equation is easy. There are free tools online like<a href=\"https:\/\/www.deadlinkchecker.com\/website-dead-link-checker.asp\" target=\"_blank\" rel=\"noopener\"> Dead Link Checker<\/a>, that will quickly run a full review on your website to find all the broken links.<\/p>\n<p>Then all you have to do is go through and update them all. It takes some time, but it\u2019s worth doing, and this is a good time of year to commit to getting it done.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Update your web design.<\/h2>\n<p>When was the last time you updated your web design? There\u2019s a decent chance you\u2019re due to revisit it. Do<a href=\"https:\/\/www.hostgator.com\/blog\/diy-ux-guide-website-usability-testing\/\"> some testing<\/a> to see if your website offers an intuitive enough user experience. If not, you could be losing visitors who have a hard time finding what they\u2019re looking for or simply don\u2019t know where to go next after reading a blog post.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-18137\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/aggregate-total-visits-desktop-vs-mobile-300x182.jpg\" alt=\"mobile vs desktop site visits\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/aggregate-total-visits-desktop-vs-mobile-300x182.jpg 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/aggregate-total-visits-desktop-vs-mobile-768x466.jpg 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/aggregate-total-visits-desktop-vs-mobile-1024x622.jpg 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/aggregate-total-visits-desktop-vs-mobile.jpg 1458w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<p>Make sure to include testing on mobile devices.<a href=\"https:\/\/www.stonetemple.com\/mobile-vs-desktop-usage-mobile-grows-but-desktop-still-a-big-player\/\" target=\"_blank\" rel=\"noopener\"> Over half of the time<\/a> people now spend online is on mobile devices. If your blog offers a great experience on desktop, but a difficult one on your smartphone, then you definitely need to update your web design to be mobile friendly.<\/p>\n<h2><strong>6. Try a new content format.<\/strong><\/h2>\n<p>Most blogs primarily focus on written content. That\u2019s just the nature of the medium. But there\u2019s no reason you have to stick with written content exclusively. You can share videos, podcasts, or visual content like infographics on your blog. A new year can be a good time to get a little adventurous and consider what other formats could be a good fit for you and your audience.<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Go longer.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-18138\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/image5-2-300x208.png\" alt=\"google ranking by word count\" width=\"300\" height=\"208\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/image5-2-300x208.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/image5-2-768x532.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/image5-2-1024x709.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/image5-2.png 1416w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Longer blog posts take more time, but there\u2019s a lot of<a href=\"https:\/\/www.kunocreative.com\/blog\/long-form-content\" target=\"_blank\" rel=\"noopener\"> research that suggests<\/a> that people like them and they produce many of the results bloggers see   like more shares and backlinks. If you can find the ongoing time to commit to creating longer content, a switch to more longform blog posts could be a smart move to make in 2018.<\/p>\n<p>&nbsp;<\/p>\n<h2>8. Create a strict calendar to stick to.<\/h2>\n<p>If you\u2019ve been posting sporadically now and then, whenever you find the time, then your blog won\u2019t be reaching its potential. Publishing consistently lets your readers know how often they can expect to see new content when they visit your blog. They\u2019re more likely to come back if they know they\u2019ll see something fresh each time.<\/p>\n<p>For most bloggers, the only way that kind of consistency will happen is if you create a content calendar in advance and commit to sticking it to it. It\u2019s hard to do, but that makes it one more way you can set your blog apart from the many that can\u2019t manage it.<\/p>\n<p>&nbsp;<\/p>\n<h2>9. Create (and stick to) a promotion plan.<\/h2>\n<p>Writing, editing, and publishing your content is hard enough. But for a blog to be successful these days, it\u2019s not just enough to push content out, you also have to put time into promoting your content. As with the blogging itself, it\u2019s worth sitting down and really working up a plan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-10398\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/03\/Reviewing-Acquisition-Overview-in-Google-Analytics-300x151.png\" alt=\"Reviewing Acquisition Overview in Google Analytics\" width=\"300\" height=\"151\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/03\/Reviewing-Acquisition-Overview-in-Google-Analytics-300x151.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/03\/Reviewing-Acquisition-Overview-in-Google-Analytics.png 458w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Once again, turn to your analytics. Specifically, look at how people are finding your blog. Look at<a href=\"https:\/\/www.hostgator.com\/blog\/google-analytics-metrics-for-business\/\"> sections of Google Analytics<\/a> like the acquisition overview and social reach to get a feel for how people are coming to your blog. Based on what the data tells you, you may want to increase your online marketing efforts, or make some changes to your approach.<\/p>\n<p>Make this an ongoing part of your process. For every post you publish, plan on spending a certain amount of time promoting it on social media, to your email list, and anywhere else you feel people might benefit from it. Also consider devoting some of your blogging time to writing guest posts or collaborating with other content creators in your space as a way to start reaching new audiences.<\/p>\n<p>Spending time on content promotion does take time away from the content you create for your blog, but reaching more people makes the time you spend on your blog posts more worth it. For most bloggers, it will be a worthwhile tradeoff.<\/p>\n<p>&nbsp;<\/p>\n<h2>10. Start affiliate marketing.<\/h2>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/signs-affiliate-marketer\/\" target=\"_blank\" rel=\"noopener\">Affiliate marketing<\/a> isn\u2019t for everybody. \u00a0If your blog is already designed to help you sell your business products, adding affiliate links in might muddy your message. But if you\u2019ve been putting work into blogging about something you care about for a long time and have gained an audience, then 2018 could be the year you start monetizing your blog with the help of affiliate marketing.<\/p>\n<p>Research brands relevant to the topic you write about and see which ones have an affiliate program. Be strategic in choosing which brands you get involved with   they should have some relationship with the types of topics you cover and sell products you can genuinely recommend (you want to stay authentic).<\/p>\n<p>This step will mean having to think creatively about the<a href=\"https:\/\/www.hostgator.com\/blog\/creative-content-ideas-affiliate-marketers\/\"> types of content you create to feature your affiliate clients<\/a>, but when done well, affiliate marketing can benefit the blogger, the brand, and your audience. If you\u2019re ready to start bringing in some money for your blog, consider if it\u2019s time to make the move.<\/p>\n<p>Blogging is a lot of work, but it can be so rewarding. You can make it more rewarding this year if you commit to some New Year\u2019s resolutions that make your blog better and help you achieve more of your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 New Year\u2019s Resolutions for Bloggers The beginning of a new year is a good time to look back on&#8230;<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-18132","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2018 New Year\u00e2\u20ac\u2122s Resolutions for Bloggers - HostGator<\/title>\n<meta name=\"description\" content=\"Want to be a better blogger? As we move into 2018, take some time to reflect on what went well and how you can improve with these 10 New Year\u00e2\u20ac\u2122s resolutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 New Year\u00e2\u20ac\u2122s Resolutions for Bloggers\" \/>\n<meta property=\"og:description\" content=\"Want to be a better blogger? As we move into 2018, take some time to reflect on what went well and how you can improve with these 10 New Year\u00e2\u20ac\u2122s resolutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-18T18:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers.png\" \/>\n<meta name=\"author\" content=\"Kristen Hicks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atxcopywriter\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Hicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/\"},\"author\":{\"name\":\"Kristen Hicks\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\"},\"headline\":\"2018 New Year\u00e2\u20ac\u2122s Resolutions for Bloggers\",\"datePublished\":\"2017-12-18T18:12:28+00:00\",\"dateModified\":\"2017-12-18T18:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/\"},\"wordCount\":1622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/\",\"name\":\"2018 New Year\u00e2\u20ac\u2122s Resolutions for Bloggers - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/new-years-resolutions-bloggers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/NYBloggers.png\",\"datePublished\":\"2017-12-18T18:12:28+00:00\",\"dateModified\":\"2017-12-18T18:12:28+00:00\",\"description\":\"Want to be a better blogger? 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