{"id":18085,"date":"2017-12-11T13:48:49","date_gmt":"2017-12-11T18:48:49","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=18085"},"modified":"2017-12-11T14:13:56","modified_gmt":"2017-12-11T19:13:56","slug":"why-create-business-blog","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/why-create-business-blog\/","title":{"rendered":"Should You Create a Business Blog?"},"content":{"rendered":"

\"why<\/p>\n

Should You Start a Business Blog?<\/h2>\n

You hear about it all the time. Businesses are supposed to have a blog. But is blogging really right for your business?<\/p>\n

The answer is: it depends.<\/p>\n

Blogging brings a lot of benefits, which is why it gets so much attention in business and marketing publications. But every business should carefully consider whether or not starting a blog makes sense for you. Here are the main things you should know to help you decide.<\/p>\n

 <\/p>\n

5 Benefits of Creating a Business Blog<\/h2>\n

Business blogs are a great marketing tool. Many of the businesses that have taken the step of investing in blogging have seen notable results for their efforts.
\n\"benefits<\/a><\/p>\n

1. Blogging is good for SEO.<\/h3>\n

One of the big reasons business blogging has taken off is that it helps businesses improve their search rankings. Representatives from Google<\/a> have come straight out and said that high-quality content is one of the most important things their algorithm uses to determine search rankings. And blogging is helpful for other factors that play a role, such as link building (blog posts give other sites more opportunities to consider linking to yours) and time spent on site (reading a blog post takes time).<\/p>\n

In addition, blogging gives you a lot more chances to try to rank for a wider variety of relevant keyword terms. For instance, a florist that aims for the terms 'florist'\u009d and 'flower delivery'\u009d on their main pages could try for long-tail keywords like 'best flowers for a funeral'\u009d on their blog creating more searches they\u2019ll potentially be found in. People looking for helpful information that find blog posts that answer their questions will be that much more likely to buy what they need from the company providing those answers.<\/p>\n

 <\/p>\n

2. Blogging is crucial for content marketing.<\/h3>\n

If you\u2019ve given any consideration to doing content marketing<\/a>, then a blog is likely to be the cornerstone of your content strategy. Blogs are the most obvious format for publishing ongoing content. Even though they\u2019re mostly known for written content, they\u2019re a good space to promote other content formats as well you can easily embed videos and podcasts into blog posts and include visual content like infographics in them as well.<\/p>\n

Your blog gives people interested in your content a consistent spot to check back for any updates. And by having a lot of your content in one place, it makes it easy for you to promote other pieces of content to any visitors that show an interest in another piece. Blogging is generally just one part of a solid content strategy, but for most businesses doing content marketing, it\u2019s an especially important part.<\/p>\n

 <\/p>\n

3. A blog is a good tool for building your email list.<\/h3>\n

Email marketing<\/a> is largely considered one of the most effective forms of marketing available to businesses. \u00a0Two-thirds of consumers have made a purchase because of an email they received, and email marketing has an ROI of $38 for every $1 you spend. But for email marketing to work, you have to have a list. And building an email list isn\u2019t easy.<\/p>\n

While promises of discounts can definitely get you some signups, many consumers will be more likely to sign up for your email list if they know they\u2019ll be getting valuable information from every email you send. For those consumers, you can get their attention with blog content and promote your email list while they\u2019re on the website. Then, the new blog content you create will give you something new to email them about. It\u2019s a whole cycle that helps you build positive relationships with your prospects.<\/p>\n

\"Create<\/a><\/p>\n

4. Blog posts give you opportunities to interact with your audience.<\/h3>\n

If a person\u2019s only association with your brand is when they browse your products or make a purchase, then you\u2019ll be easy to forget.<\/p>\n

But if they know your website includes a treasure trove of useful information on subjects they care about, then they have a reason to check out your website more often, sign up for your email list, and maybe even leave comments or share your blog posts to their networks.<\/p>\n

 <\/p>\n

5. Blogging helps you build a positive brand reputation online.<\/h3>\n

Being seen online is a challenge all businesses face. For anyone to think about buying from you, they first have to figure out you exist.<\/p>\n

By improving your SEO, giving other websites a reason to link to you, and providing visitors with interesting content to share, a blog provides a lot of opportunities to grow awareness of your brand online.<\/p>\n

 <\/p>\n

3 Reasons Not to Create a Business Blog<\/h2>\n

Those reasons should all be sounding pretty persuasive right now, but blogging isn\u2019t for every business. There are three main things you should be aware of before you take the plunge.<\/p>\n

 <\/p>\n

1. It\u2019s a lot of work.<\/h3>\n

In order to regularly publish new content:<\/p>\n