{"id":18016,"date":"2017-12-11T13:31:29","date_gmt":"2017-12-11T18:31:29","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=18016"},"modified":"2019-07-10T09:11:14","modified_gmt":"2019-07-10T14:11:14","slug":"beginners-guide-linkedin-advertising","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/beginners-guide-linkedin-advertising\/","title":{"rendered":"Beginner’s Guide to Advertising on LinkedIn"},"content":{"rendered":"

\"guide<\/p>\n

LinkedIn Advertising Guide<\/h2>\n

With so many social media channels competing for user attention, LinkedIn has managed to set themselves apart as being the primary place online to make business connections and share professional updates.<\/p>\n

That may make it a strange advertising fit for some brands, but for B2B businesses, LinkedIn advertising is well worth considering.<\/p>\n

Why Businesses Should Advertise on LinkedIn<\/h2>\n

LinkedIn currently has nearly 5 million users. While in general, those users aren\u2019t as active as people are on other social media sites only about 100 million people are active monthly when you consider the focus of the site, that just makes sense. LinkedIn isn\u2019t where people go when they\u2019re looking for distractions from work or looking to be entertained; it\u2019s where they go when they\u2019re in work-mode, ready to network and gain education relevant to their business needs.<\/p>\n

61% of LinkedIn users<\/a> are 30-64, and 75% of users have incomes over $50,000. And 70% of LinkedIn professionals<\/a> say they consider the site a trustworthy source of business content.<\/p>\n

While there\u2019s a wide range of industries, job titles, and professional levels represented on the platform, for most B2B brands you can trust that some of the serious business decision makers you want to reach will be on there. And they\u2019ll be on there when they\u2019re thinking about work and business decisions, which is the time you most want to reach them.<\/p>\n

In addition to ads that show up on the LinkedIn site itself, the social media company has developed the LinkedIn Audience Network, which enables you to use their advertising platform to deliver ads to a number of sites across the web they\u2019ve deemed 'brand safe'\u009d and high quality.<\/p>\n

Their whole advertising apparatus is set up to reach professionals when they\u2019re in a professional mindset. If that\u2019s who your brand most needs to reach, then LinkedIn\u2019s an important channel to include your marketing mix.<\/p>\n

Types of LinkedIn Ads<\/h2>\n

LinkedIn offers an array of ad type options brands can take advantage of. Some of them you\u2019re able to create yourself through their self-service advertising platform; others you\u2019ll need to work with a rep to set up.<\/p>\n

Self-Service Advertising<\/h3>\n

Self-service advertising is the easiest way to get started with LinkedIn advertising. In this category, you have three main ad options.<\/p>\n

1. Text Ads<\/strong><\/p>\n

\"linkedinText ads are the ones you see along the side of LinkedIn pages that include:<\/p>\n