{"id":17817,"date":"2017-10-31T13:23:45","date_gmt":"2017-10-31T18:23:45","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=17817"},"modified":"2017-10-31T13:23:45","modified_gmt":"2017-10-31T18:23:45","slug":"getting-started-twitter-advertising-business-guide","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/getting-started-twitter-advertising-business-guide\/","title":{"rendered":"Getting Started With Twitter Advertising: A Guide for Businesses"},"content":{"rendered":"

\"twitter<\/p>\n

Twitter Advertising Guide<\/h2>\n

Twitter\u2019s become a big part of our lives.<\/p>\n

Tweets now regularly receive news coverage, friendships begin on the platform, and brands are both expected to have an active presence on Twitter and be quick to respond to any messages people send on the platform.<\/p>\n

Twitter is no longer optional for most businesses. But even as participation now seems mandatory, getting any real traction on the platform can be a challenge for many businesses.<\/p>\n

If you have to spend time on Twitter, how can you make your efforts worth it?<\/p>\n

\"Recommended<\/a><\/p>\n

Why Businesses Should Advertise on Twitter<\/h2>\n

Twitter has 328 million monthly active users<\/a>, over half of whom earn more than $50,000 a year. And Twitter claims<\/a> that over 66% of users have discovered a new small or medium-sized business on Twitter<\/strong>, and 69% have decided to make a purchase because of something they saw while on the site.<\/p>\n

In addition to an engaged audience ready to interact with brands, Twitter offers less competition<\/strong><\/a> than other online ad platforms. They only have 60,000 advertisers, rather than the 2 million businesses advertising on Facebook and the 4 million on Google. \u00a0And possibly because they show fewer ads and the ads fit more seamlessly into the Twitter stream than on other platforms, their ad click-through rates are higher<\/a><\/strong> than that of ads on Facebook.<\/p>\n

If all of that sounds to you like a good reason to be on Twitter, but you\u2019re still not sure if paid advertising with them is worth it, their paid ads convert at twice the rate<\/strong><\/a> of organic tweets.<\/p>\n

When you\u2019re sending out a tweet at a time, every message you share is dependent on people seeing it in their busy stream of messages at the moment they\u2019re online. There\u2019s a blink-and-you-miss-it quality to the platform (or more like pay-attention-to-work-instead-for-a-few minutes-and-miss-it).<\/p>\n

Paid ads provide more of a guarantee of actually showing up in the feeds you want to be in when your prospects are online. And lead generation cards that you can include as part of your ads make it extremely easy for users to provide you with their contact information. It lowers the barrier to entry so your prospects are that much more likely to take the step of interacting with you.<\/p>\n

 <\/p>\n

Types of Twitter Ads<\/h2>\n

There are three main types of Twitter Ads you can choose to use.<\/p>\n

1. Promoted Accounts<\/h3>\n

\"twitterIf increasing your follower count is an important goal for you, you can use promoted accounts to help.<\/p>\n

With these ads, your profile will show up in the list of recommended accounts users see in the top right screen any time they\u2019re on the main Twitter page. Generally, your promoted account will show up alongside other accounts Twitter assumes the user will be interested in based on their other data.<\/p>\n

Twitter has found that 85% of people<\/a> say promoted accounts help them discover new businesses they\u2019re interested in following.<\/p>\n

If you want a quick way to grow the number of relevant people who see your organic tweets, promoted accounts will get your account in front of the people you most want to reach.<\/p>\n

2. Promoted Tweets<\/h3>\n

\"twitterWhen you pull up Twitter, the main place you focus your attention is on the central feed. That makes promoted tweets a particularly valuable advertising option.<\/p>\n

These show up in the midst of the other tweets in your feed, making them hard to miss. Twitter users can interact with promoted tweets in the same way they do any other tweet by liking, replying, or re-tweeting.<\/p>\n

A user doesn\u2019t have to be following you already to see your Tweet, so it gives you a chance to reach an audience you would otherwise miss on Twitter. And notably, they aren\u2019t stuck in a moment in time on Twitter\u2019s feed a person doesn\u2019t miss out on seeing the Tweet if they don\u2019t happen to be on Twitter watching their feed at the moment you publish it.<\/p>\n

\"twitter3. Promoted Trends<\/h3>\n

On the left side of the Twitter page, you\u2019ll see a box that includes trending topics for the geographic area a user\u2019s located in.<\/p>\n

If you buy a promoted trend ad, your chosen trend will show up in this list with the word 'Promoted'\u009d next to it.<\/p>\n

Users will be able to click on your promoted trend to see what people are saying about it.<\/p>\n

If it\u2019s a hashtag, seeing it included in the list of Trends will make people more likely to use it in relevant tweets.<\/p>\n

 <\/p>\n

Twitter\u2019s Targeting Options<\/h2>\n

One of the big benefits of paid advertising on Twitter is being able to target the specific audience you most want to reach in your ads. Twitter offers targeting options that include:<\/p>\n