{"id":17816,"date":"2017-12-18T13:12:46","date_gmt":"2017-12-18T18:12:46","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=17816"},"modified":"2017-12-18T14:28:24","modified_gmt":"2017-12-18T19:28:24","slug":"instagram-advertising-guide-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/instagram-advertising-guide-business\/","title":{"rendered":"The Business Guide to Advertising on Instagram"},"content":{"rendered":"

\"instagram<\/p>\n

Instagram Advertising Guide<\/h2>\n

Instagram is now one of the main social media players, but one that some brands may still not be entirely familiar with.<\/p>\n

In spite of the image-driven platform\u2019s huge popularity, we still hear a lot more about Facebook and Twitter. For a lot of brands though, Instagram is a place you should definitely be.<\/p>\n

\"Create<\/a><\/p>\n

Why Brands Should Advertise on Instagram<\/h2>\n

If you\u2019re not sure yet if Instagram is right for your brand, here are a few compelling reasons to consider it.<\/p>\n

\"instagramInstagram\u2019s audience is huge.<\/h4>\n

The company reported earlier<\/a> this year that their numbers had grown to 700 million users. According to Pew Research<\/a>, nearly a third of all internet users are on the platform. With numbers that big, the chances that someone in your target audience is on Instagram are significant.<\/p>\n

Engagement on the platform is high.<\/h4>\n

While Facebook gets a lot of attention for being the social media site used by the most people, Instagram handily beats it in engagement. Brands see four times as much engagement<\/a> on Instagram as on Facebook.<\/p>\n

And while audience engagement is good for brands in general, the type on Instagram is especially valuable since it leads to action. 75% of Instagram<\/a> users take some form of action in response to posts on the platform, whether that\u2019s visiting a brand\u2019s website, performing a search, buying a product, or recommending them to a friend.<\/p>\n

It\u2019s easy if you already use Facebook.<\/h4>\n

Since Instagram is owned by Facebook, both social media networks use the same ad platform. If you\u2019re already advertising on Facebook, then getting started with Instagram won\u2019t require learning much new.<\/p>\n

 <\/p>\n

What Businesses is Instagram Right For?<\/h2>\n

With so many different social media sites and advertising platforms, most businesses can\u2019t afford to be everywhere. You have to figure out which platforms are right for your brand specifically. There are two main things to consider to determine if Instagram advertising is a must-have for your brand.<\/p>\n

1. Your industry.<\/h4>\n

Instagram isn\u2019t a platform people are likely to turn to when they\u2019re researching the best productivity software for their business. For some B2B brands that create products that aren\u2019t especially visual, the platform can potentially be useful<\/a>, but it may not be essential.<\/p>\n

On the other hand, there are a few industries that Instagram is essential for. If your products fall into any of the following categories, Instagram should be an important part of your social media strategy:<\/p>\n