{"id":17484,"date":"2017-10-22T21:23:39","date_gmt":"2017-10-23T02:23:39","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=17484"},"modified":"2017-10-22T21:23:39","modified_gmt":"2017-10-23T02:23:39","slug":"grow-email-list-social-media","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/grow-email-list-social-media\/","title":{"rendered":"5 Strategies To Grow Your Email List on Social Media"},"content":{"rendered":"

\"BuildHow to Build an Email List Using Social Media<\/h2>\n

Email marketing is widely regarded as one of the most successful online marketing tactics for businesses of all types, offering a return on investment<\/a> of $38 for every $1 and outperforming search and all of the social media channels<\/a> when it comes to conversion rates.<\/p>\n

But no business can hope for positive results from an email marketing campaign unless they\u2019ve first managed to build a decent-sized email list. If no one\u2019s receiving your emails, how do you expect them to do anything for you?<\/p>\n

That\u2019s why building your email list is so important.<\/a> Only once you have a list can you consistently get in touch with your most valuable customers and promote content and deals directly to the people who most want to see them.<\/p>\n

In short, much depends on building that email list. You should employ every marketing tool at your disposal to help you in that purpose, and social media provides a number of options for aiding in your efforts.<\/p>\n

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1. Include email signup CTAs on your profiles.<\/h2>\n

Surprisingly few brands take advantage of their main social media profile space to encourage people to sign up for their email list, but anyone likely to navigate to your main social media page is someone in the target audience for joining your email list.<\/p>\n

For Twitter, LinkedIn and Instagram, this is as simple as adding a link to an email signup form to the bio in your profile. Take a cue from Content Marketing Institute<\/a>: Create the signup form in your email marketing software and drop the link into the space available.<\/p>\n

\"email<\/p>\n

For Facebook, you can make it part of the menu that shows up on your page. Different email marketing software products provide options for this, each with unique instructions. Here\u2019s where to find the instructions for several of the main email marketing providers:<\/p>\n