{"id":17145,"date":"2017-07-18T01:48:19","date_gmt":"2017-07-18T06:48:19","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=17145"},"modified":"2017-07-18T01:48:19","modified_gmt":"2017-07-18T06:48:19","slug":"use-social-proof-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/use-social-proof-website\/","title":{"rendered":"12 Ways to Use Social Proof on Your Website"},"content":{"rendered":"

\"Use<\/h2>\n

Social Proof Helps You Get More Customers<\/h2>\n

Thanks to social media and review websites<\/a>, anyone who has an opinion on your business can share it for the entire world to see. Sometimes this is a good thing, but you can\u2019t always expect that every person who comes in contact with you, your business\u2019s representatives, or even your website are going to be pleased with the interaction.<\/p>\n

This is why you should take matters into your own hands and publish social proof to your website (both positive and negative). You\u2019ll have more control over your business\u2019s online reputation while also staying attuned to customer commentary in real time.<\/p>\n

 <\/p>\n

What Is Social Proof?<\/h2>\n

You know how people say, 'If all your friends jumped off a bridge, would you do it, too?'\u009d Social proof is like that. It\u2019s basically when popular opinion holds sway over an individual\u2019s opinion of something; in this case, your business.<\/p>\n

Unfortunately, it doesn\u2019t always matter how persuasive an argument you make or how appealing your product or service is. For some consumers, your word doesn\u2019t mean much until they get a thumbs-up from their peers. And sometimes it isn\u2019t even about what<\/i> they say. There are times when appearances speak louder than words. Think about pulling up to a restaurant you were excited to eat at, only to find it completely dead at 7:00 on a Friday night. That lack of a crowd speaks volumes, and the same could happen if you have a lack of social proof.<\/p>\n

What it boils down to is this:<\/b><\/p>\n

You want your site\u2019s visitors to be confident that the choice they\u2019re about to make (whether it\u2019s to buy a product, become a member, or sign up for some other service or subscription) is the right one. Social proof gives them the assurance that your brand is trustworthy and reliable.<\/p>\n

Here are 12 ways you can use social proof on your website and, consequently, get more customers in the process.<\/p>\n

 <\/p>\n

1. Impress them with numbers.<\/h3>\n

If your business or website is brand new, this is probably something you can\u2019t do just yet. But it\u2019s worth keeping in mind since some day very soon you will. The focus should be on numbers that demonstrate what a well-trusted company you are. For example, you can include:<\/p>\n