{"id":17061,"date":"2017-07-18T15:39:08","date_gmt":"2017-07-18T20:39:08","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=17061"},"modified":"2020-09-09T16:21:34","modified_gmt":"2020-09-09T21:21:34","slug":"affiliate-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/","title":{"rendered":"Affiliate Marketing: 4 Reasons Why You&#8217;re Not Raking in the Cash"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17249\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/HG_BlogImages-83.png\" alt=\"affiliate marketing mistakes\" width=\"1199\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/HG_BlogImages-83.png 1199w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/HG_BlogImages-83-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/HG_BlogImages-83-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/HG_BlogImages-83-1024x536.png 1024w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/h2>\n<h2>4 Common Mistakes of Affiliate Marketers<\/h2>\n<p>We live in the age of multiple income streams.<\/p>\n<p>My neighbor works for a bank 9 to 5 and instructs Zumba classes on Tuesday and Thursday evenings. My brother is a former carpenter turned electrician\u2019s apprentice who regularly picks up contract work as he moves toward his master electrician license. Me? I dabble in freelance dev work and WordPress troubleshooting, <a href=\"https:\/\/www.hostingadvice.com\/best\/\" target=\"_blank\" rel=\"noopener noreferrer\">manage a web hosting reviews site<\/a>, and handle social media marketing for my aunts\u2019 monogramming business on the side.<\/p>\n<p>Affiliate marketing is an excellent way to <a href=\"https:\/\/www.entrepreneur.com\/article\/201360\" target=\"_blank\" rel=\"noopener noreferrer\">get some extra cash flowing into your bank account<\/a>, but there are about a dozen ways to mess it up. Whether you\u2019re looking to make some extra dough while blogging or you want to become the next web leader in product reviews, you\u2019ve come to the right place. Let\u2019s go over some of the most commonly missed opportunities in affiliate marketing.<\/p>\n<ul>\n<li><em><strong><span style=\"color: #cc6631;\">If you haven&#8217;t yet, consider joining HostGator&#8217;s affiliate program and earn up to $125 per qualifying signup!<\/span> <a href=\"https:\/\/www.hostgator.com\/affiliates\">Learn more here.<\/a><\/strong><\/em><\/li>\n<\/ul>\n<h2>1. You\u2019re Not Specializing in a Product Category or Niche<\/h2>\n<p>When it comes to deciding what you should promote on your site, casting a wide net doesn\u2019t necessarily mean you\u2019ll never go hungry. Affiliate marketing is one of those cases where broader isn\u2019t always better. Carefully <a href=\"https:\/\/theblogpress.com\/blog\/affiliate-marketing-101-how-to-find-the-best-products-to-promote-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">choose your product recommendation specialty and stick to it<\/a>.<\/p>\n<p>There are many reasons for this:<\/p>\n<p><strong>First<\/strong>, visitors want honest, credible recommendations from authoritative sources; a blog that shamelessly promotes retail promo codes, reviews multivitamins, and compares the top online dating apps in one breath is probably not an authority on any one of those niches. Web visitors will likely write you off as a sleazy affiliate site only out for their hard-earned money.<\/p>\n<p><strong>Secondly<\/strong>, Google knows what your site is about, and links (including affiliate links) are a key to <a href=\"https:\/\/blog.kissmetrics.com\/the-way-google-scans\/\" target=\"_blank\" rel=\"noopener noreferrer\">seeing your site through Google\u2019s eyes<\/a>. If a site about health and fitness is ridden with links to Health Magazine, WebMD, and a bunch of nutrition blogs, Google will get the picture. That site\u2019s rankings will likely climb for health-, fitness-, and nutrition-related search terms (barring the presence of any other <a href=\"http:\/\/envisioninteractive.com\/content-marketing\/serp-killers-10-things-youre-doing-to-kill-your-search-engine-rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engine ranking faux pas<\/a>). It\u2019s worth noting that it\u2019s equally important that other resources <a href=\"https:\/\/moz.com\/beginners-guide-to-link-building\" target=\"_blank\" rel=\"noopener noreferrer\">link to your site<\/a> to back up your authoritativeness in your industry.<\/p>\n<p><strong>Finally,<\/strong> you should choose a specialty to hone in on because it\u2019ll make you better able to do your job, which, in this case, is to recommend quality products and services to your website visitors. It\u2019s really hard to be a source for quality information on a dozen different verticals.<\/p>\n<h2>2. You Look Spammy Rather Than Authoritative<\/h2>\n<p>This is possibly the kiss of death for any affiliate-based site: You come across as spammy. There are <a href=\"https:\/\/blog.aweber.com\/digital-marketing-2\/the-dos-and-donts-of-affiliate-marketing.htm\" target=\"_blank\" rel=\"noopener noreferrer\">many dos and don\u2019ts of affiliate marketing<\/a>, and this is no-no #1.<\/p>\n<p>A few telltale signs that you\u2019ve become a spammy affiliate site:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hostgator.com\/blog\/creative-content-ideas-affiliate-marketers\/\">Your content <\/a>is laden with typos, grammar errors, and inconsistent styling.<\/li>\n<li>Your pages load too slowly due to poor-performance hosting and too many ads.<\/li>\n<li>Your site is updated infrequently and looks or holds information that is outdated.<\/li>\n<li>You\u2019ve overdone it with keywords and\/or affiliate links.<\/li>\n<li>You\u2019ve got internal 404 pages, overused H1 tags, or hidden links.<\/li>\n<\/ul>\n<p>Not only do these red flags turn away users, but <a href=\"https:\/\/blog.kissmetrics.com\/penalized-by-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">they could warrant a Google penalty<\/a>, too.<\/p>\n<h2>3. You\u2019re Not Optimizing Your Pages to Convert<\/h2>\n<p>Maybe it sounds like a no-brainer, but adding affiliate links or banners to your site is not a magic switch that makes money fall from the sky. You have to put in some work to encourage potential buyers to <a href=\"https:\/\/www.affilorama.com\/forum\/affiliate-hangout\/what-do-you-mean-by-conversion-rate-t14136.html\" target=\"_blank\" rel=\"noopener noreferrer\">click on your affiliate link and follow the conversion funnel<\/a>-i.e., convert!<\/p>\n<p>What makes a click-worthy, conversion-friendly page?<\/p>\n<ul>\n<li>Consistent marketing language and branding<\/li>\n<li>A design that draws the eye to <a href=\"https:\/\/www.hostgator.com\/blog\/content-marketing-101-call-action\/\">the page\u2019s CTA (call-to-action)<\/a><\/li>\n<li>Easy access to the information readers want<\/li>\n<\/ul>\n<p>Make sure you <a href=\"http:\/\/www.amnavigator.com\/blog\/2013\/08\/21\/10-tips-to-increase-your-affiliate-traffics-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">avoid conversion leaks<\/a>, or missed opportunities to monetize. While you don\u2019t want to stuff your blog copy with affiliate links, you also don\u2019t want to write an entire article about saving money on business printing costs without mentioning your VistaPrint promo code, either.<\/p>\n<p>And while you\u2019re at it, it\u2019s helpful to create custom pages or posts for whatever you\u2019re hoping to drive conversions around (rather than haphazardly throwing in links or banners anywhere). For example, if you\u2019re a HostGator affiliate, having <a href=\"https:\/\/www.hostingadvice.com\/hosting-review\/hostgator\/\" target=\"_blank\" rel=\"noopener noreferrer\">a HostGator-specific landing page<\/a> is more powerful than occasionally dropping in a link to HostGator at any mention of websites or hosting on your business blog.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17062\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-14-at-11.52.36-PM.png\" alt=\"HostGator affiliate landing page\" width=\"550\" height=\"228\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-14-at-11.52.36-PM.png 1018w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-14-at-11.52.36-PM-300x124.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-14-at-11.52.36-PM-768x318.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Do your homework, <a href=\"https:\/\/www.hostgator.com\/blog\/take-headache-keyword-research\/\">conduct keyword research<\/a>, and check out what others are writing about whatever product you\u2019re hoping to promote. In addition to competitor research, you\u2019re advised to <a href=\"https:\/\/conversionxl.com\/affiliate-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">test your landing page conversion rates often<\/a>-and consider what you\u2019re really getting out of each individual offer.<\/p>\n<h2>4. You\u2019re Recommending Based on Payout, Not Product Quality<\/h2>\n<p>Having been on both the consumer side and the affiliate side of this very transactional business relationship, I can\u2019t emphasize this affiliate marketing gaffe enough: <strong>DO NOT sacrifice your integrity for a CPA, CPC, CPL, or any other payout model!<\/strong> It\u2019s not worth it.<\/p>\n<p>Website visitors don\u2019t appreciate lies; your affiliate partner won\u2019t appreciate the inevitably unhappy (and short-lived) customers you send them; and any success you have won\u2019t last. Plus, you could get black-balled by search engines-<i>shudder.<\/i><\/p>\n<p>In the industry, they often call it 'pay to play'\u009d tactics. It\u2019s when an affiliate sells premium placement to the highest bidder, even if the brand or product is garbage. Experts will warn you: <a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2014\/07\/08\/4-myths-about-affiliate-marketing-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quality trumps quantity<\/a> in the affiliate game. Your best bet is to leverage a combination of your own experience and other customer feedback:<\/p>\n<ol>\n<li><b>Test the product yourself<\/b> and provide an honest assessment and review or rating.<\/li>\n<li><b>Let the customers do the rest<\/b>. If users consistently pass over one affiliate offer in favor of another, they\u2019re telling you they like product #2 better. Price may be a strong pull factor, but quality likely plays a role as well.<\/li>\n<\/ol>\n<p>'The best marketing doesn\u2019t feel like marketing,'\u009d or so they say. Affiliate marketing shouldn\u2019t feel like a sketchy agenda with ulterior motives. It should feel like a friend recommending a cool tool they tried or a team they loved working with to another friend.<\/p>\n<p>Aim to sound human-crazy, right? It\u2019s simple, but effective.<\/p>\n<h2>Final Tip: Form More Than a Financial Relationship With Affiliates<\/h2>\n<p>Affiliate marketers often get a bad rap. They\u2019re painted as sleazy, shady, dishonest, and greedy-and those are the nice words. The truth is, affiliate marketing is one of the world\u2019s biggest networking games. <a href=\"https:\/\/www.hostgator.com\/blog\/signs-affiliate-marketer\/\">Those who are good at relationship-building<\/a>, and who understand numbers, thrive.<\/p>\n<p>By forging actual relationships with your affiliate managers, you establish trust. They have confidence in the work you do for them, and you both know you have one another\u2019s backs. When they come out with new deals, like <a href=\"http:\/\/www.dealcrunch.com\/stores\/hostgator\/\" target=\"_blank\" rel=\"noopener noreferrer\">discounted rates on HostGator servers<\/a>, you\u2019ll be the first to know and reap the rewards. When issues come up with your account, you won\u2019t be stuck waiting for a chat bot because you\u2019ll have the direct contact info for your personal account manager.<\/p>\n<p>My favorite affiliates to work with feel like friends when we get together at conferences. We talk regularly throughout the week, and we want one another\u2019s businesses to do well. It\u2019s a mutually beneficial relationship, but, as with all relationships, it takes time and a little effort to make it work!<\/p>\n<h4 style=\"text-align: center;\">Ready to join HostGator&#8217;s affiliate program?<\/h4>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.hostgator.com\/affiliates\"><span style=\"color: #cc6631;\">Sign up here.<\/span><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>4 Common Mistakes of Affiliate Marketers We live in the age of multiple income streams. My neighbor works for a&#8230;<\/p>\n","protected":false},"author":177,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-17061","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Marketing: 4 Reasons Why You&#039;re Not Raking in the Cash - HostGator<\/title>\n<meta name=\"description\" content=\"Affiliate marketing is an excellent way to get some extra cash flowing into your bank account, but there are about a dozen ways to mess it up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Marketing: 4 Reasons Why You&#039;re Not Raking in the Cash\" \/>\n<meta property=\"og:description\" content=\"Affiliate marketing is an excellent way to get some extra cash flowing into your bank account, but there are about a dozen ways to mess it up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T20:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-09T21:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/HG_BlogImages-83.png\" \/>\n<meta name=\"author\" content=\"Alexandra Leslie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Leslie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/\"},\"author\":{\"name\":\"Alexandra Leslie\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/e6d7fe4b4a3b09f0703f14fd478f0318\"},\"headline\":\"Affiliate Marketing: 4 Reasons Why You&#8217;re Not Raking in the Cash\",\"datePublished\":\"2017-07-18T20:39:08+00:00\",\"dateModified\":\"2020-09-09T21:21:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/\"},\"wordCount\":1304,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/HG_BlogImages-83.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/affiliate-marketing-mistakes\/\",\"name\":\"Affiliate Marketing: 4 Reasons Why You're Not Raking in the Cash - 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