{"id":17059,"date":"2020-08-07T08:04:00","date_gmt":"2020-08-07T13:04:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=17059"},"modified":"2020-11-19T15:52:11","modified_gmt":"2020-11-19T21:52:11","slug":"how-get-branded-email-address","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-get-branded-email-address\/","title":{"rendered":"A Quick Guide to Getting Your Own Branded Email Address"},"content":{"rendered":"\n<p>In navigating the line between professional and unprofessional, email addresses have an important role to play. Just think of how you regard a person differently if they email you from a <em>beiberluvr@aol.com<\/em> email address versus if it comes from <em>suzy@suzysbusiness.com<\/em>?<\/p>\n\n\n\n<p>Whether or not it seems fair to you, if you want to be taken seriously professionally, having a professional email address matters. And if you run a business (even if it\u2019s a one-person business), then you need one that matches the domain name of your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-having-a-branded-email-for-your-business-is-important\">Why Having a Branded Email For Your Business is Important<\/h2>\n\n\n\n<p>If you\u2019re still skeptical about the importance of a branded email address, there are a few main reasons to re-think your position.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-it-makes-you-look-more-professional\">1. It makes you look more professional.<\/h3>\n\n\n\n<p>This is the most important reason on the list. If you want people to take your business seriously, one of the best things you can do is <a href=\"https:\/\/www.hostgator.com\/blog\/creating-first-business-website\/\">create a business website<\/a> and an email address to match. It shows people that you\u2019re not just someone dabbling; you take what you do seriously.<\/p>\n\n\n\n<p>In a world full of scammers, knowing you have a legit website and email address sets you apart and lets potential customers know you\u2019re trustworthy.<strong>&nbsp;&nbsp;<\/strong><\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/website-builder\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"website_builder\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/website-builder\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"website_builder\">Website Builder<\/a><\/li><\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-it-makes-it-clear-who-the-email-is-coming-from\">2. It makes it clear who the email is coming from.<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/5P7h81j-YodVK6VoOmVAyeAnCokb6NhYLvnzfvoS8t5p5tqLZ174IIvLxaLYLGKtZx3UtSuqEJt9ZJVWMA4ZaXaR9pZWR0gs21bCTL88LR1OuIkRjMYmI8Z4phyWLnbeHPatsxah\" alt=\"sender email address is biggest factor that influences whether recipients open an email\"\/><\/figure>\n\n\n\n<p>If your email address in no way resembles your business name, people will have a hard time connecting the two. According to <a href=\"https:\/\/sendgrid.com\/resource\/2019-email-benchmark-and-engagement-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid\u2019s 2019 email benchmark survey<\/a>, the biggest factor people say 'strongly influences'\u009d whether they\u2019ll open an email is who the sender is. <\/p>\n\n\n\n<p>Your recipients are more likely to write you off as a stranger and ignore your email if they don\u2019t know to associate the unfamiliar email address with the business they have a relationship with. <\/p>\n\n\n\n<p>For all the effort marketers put into crafting the perfect subject line and email copy, having an email address people recognize and trust is the best way to stand out in a recipient\u2019s inbox.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-it-lets-people-know-where-to-find-your-business-website\">3. It lets people know where to find your business website.<\/h3>\n\n\n\n<p>As an added bonus, if someone who receives your email is interested in learning more about your business, they can see the domain name embedded within the email itself. It\u2019s easy to figure out where to go to get more information on what you sell. <\/p>\n\n\n\n<p>Anything that drives more traffic to your website can\u2019t be discounted-a website visit is often a step in deciding to hire someone or make a purchase.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-set-up-a-branded-email-address\">How to Set Up a Branded Email Address<\/h2>\n\n\n\n<p>Now that you know you need your own branded email address, how can you make it happen?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-invest-in-a-web-hosting-account\">Step 1: Invest in a web hosting account.<\/h3>\n\n\n\n<p>If you already have a business website, this step is already complete. If not, it\u2019s an important prerequisite to having both a website and a personalized email that matches the domain name.<\/p>\n\n\n\n<p>Many hosting plans (including <a href=\"https:\/\/www.hostgator.com\/web-hosting\">those offered by HostGator<\/a>) come with free email addresses   sometimes even an unlimited number of them. If yours doesn\u2019t, consider switching to one that does.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-decide-on-a-naming-convention\">Step 2: Decide on a naming convention.<\/h3>\n\n\n\n<p>If you have a one-person business, this might not seem important now, but if your business ever grows, you\u2019ll want consistency. Try one of the following traditional formats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>firstname@yourbusiness.com<\/li><li>firstname.lastname@yourbusiness.com<\/li><li>firstinitiallastname@yourbusiness.com<\/li><\/ul>\n\n\n\n<p>Whatever you choose now, it will be easier for customers down the line to know how to contact you and your employees if you stick with it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-create-your-email-account\">Step 3: Create your email account.<\/h3>\n\n\n\n<p>How this step works will vary depending on the web hosting provider you use. If you don\u2019t have HostGator, check the support articles on your provider\u2019s website for step-by-step instructions.<\/p>\n\n\n\n<p><strong>For HostGator customers, set up your email account in cPanel:<\/strong><\/p>\n\n\n\n<p>You can watch this video tutorial on how to <a href=\"https:\/\/www.hostgator.com\/help\/article\/how-do-i-create-email-accounts-in-cpanel\">create an email address<\/a>, or follow these instructions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sign into your <a href=\"https:\/\/www.hostgator.com\/blog\/beginner-guide-cpanel\/\">cPanel<\/a> account.<\/li><li>Scroll down to the <em>Email<\/em> section, and click <em>Email Accounts<\/em>.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/mZwRIvhTe--dvS0c0ITnDvUDaYapsiDwRu54gFu6PQiCfeI0zQxriC5d9NsEVEsuh1VQd9gT5JzTaLoOHTDAgfsyq0RWWHcE-e5ehKuKBX0_Ucd3xU5byMKD5BF_P0CgcLL2heo8\" alt=\"create email accounts in hostgator cpanel\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Fill in the <em>Email<\/em> field with your new email name, based on the naming convention you chose.&nbsp;<\/li><li>Then fill in the password fields with a <a href=\"https:\/\/www.hostgator.com\/blog\/setting-secure-password-remember\/\">secure password<\/a> (so, <em>not<\/em> 123456). You can see how strong the password is in the <em>Strength<\/em> bar below the password fields. If you need help coming up with something secure enough, use HostGator\u2019s password generator.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/vuYg5LwI9MKdm8y2q0SetZTJohgxU_7hOpIplD0PMPtYJUUU8hfNKOn6RSf0TIJi5YcLeLQ4WaAM4R-zv773LHFN3yjOX7xIODluHwFlSRzv0VFam5T-oKLNHsb5JNnEwURQlsda\" alt=\"create password for HostGator email address\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Click the orange <em>Create Account <\/em>button.<\/li><\/ul>\n\n\n\n<p>Congratulations! Now you officially have a branded email address.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-choose-and-set-up-your-email-client\">Step 4: Choose and set up your email client.<\/h3>\n\n\n\n<p>While you can create a branded email address in cPanel, it doesn\u2019t provide the functionality you need to <em>use<\/em> the email address. Namely, the ability to send and receive emails, as well as useful features like setting up an email signature or creating folders in your inbox to organize your communications.&nbsp;<\/p>\n\n\n\n<p>To do all that, you want to choose an email client. Even if you\u2019re not familiar with the term 'email client'\u009d, you\u2019re likely familiar with some of the most common examples: Outlook, MacMail, Thunderbird, and Gmail.<\/p>\n\n\n\n<p>While all of those email clients provide features that give you more control over the process of writing, receiving, and organizing your email account, Gmail is a popular choice for businesses for a few compelling reasons.&nbsp;<\/p>\n\n\n\n<p>While it does require a monthly fee, investing in <a href=\"https:\/\/www.hostgator.com\/help\/article\/g-suite\">G Suite<\/a> comes with a number of tools besides Gmail that enable you to do work and collaborate more effectively with a team&nbsp;<\/p>\n\n\n\n<p>That includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Google Calendar &#8211; <\/strong>A calendar tool you can use to organize your own schedule, and to create shared calendars that anyone on your team can access, as well as calendar invites that make it easy for others to add events to their own calendar.<\/li><li><strong>Google Drive &#8211; <\/strong>The main space for organizing all the files you create in other Google programs.&nbsp;<\/li><li><strong>Google Slides &#8211; <\/strong>A tool for creating presentations, which includes the option for multiple people on a team to access, update, edit, and comment on the same presentation for efficient collaboration.&nbsp;<\/li><li><strong>Google Docs &#8211; <\/strong>A word processing program that, as with Slides, allows as many people as you choose to collaborate on a shared document.<\/li><li><strong>Google Sheets &#8211; <\/strong>Google\u2019s spreadsheet program, that provides the same collaboration options as Slides and Docs.<\/li><li><strong>Google Meet &#8211; <\/strong>A program for setting up and hosting virtual meetings<\/li><\/ul>\n\n\n\n<p>G Suite is a powerful suite of tools for anyone running a business. And because they\u2019re all part of one package, the tools all work together seamlessly.<\/p>\n\n\n\n<p><strong>How to set up your email in G Suite with HostGator:<\/strong><\/p>\n\n\n\n<p>If G Suite sounds right for you, you can order and get it set up within your HostGator account:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Log into your <a href=\"https:\/\/portal.hostgator.com\">Customer Portal<\/a>.&nbsp;<\/li><li>Select <em>Email &amp; Office <\/em>from the menu on the left side of the screen.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/RoWpZmEDUrqMYLyE8Sl1We19VN053XYrppcVHr5_Iv0aokUYmPrsix_EQ8v0D0sV-yQgtl8np2dWCEsyjaHkWzrtBkMEazo1Crg41hpvmH_SNpbFjkGpJCOCJC7qyfKYK6G5LwvM\" alt=\"login screen for hostgator portal\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Click <em>See Details <\/em>in the G Suite box.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Ruo5y4kVgU8XLTkgayQLyqA_b_hUYnAv9YyahuvF-wDLidICIQ5NURFp_9ZDiEmy1a0EaEllOx5iNuqASnyUcxHraO0XbyubD7unc2pv3coqYf-8wDAy3az3J-SpD5R6icjGqg81\" alt=\"purchase g suite in hostgator\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Choose <em>Buy Now <\/em>and provide your payment information<em> <\/em>to complete the purchase.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xm8DbgPSxr2QtOHgwq5KOqNUm5hym-aahJYyi-YHQxc_HN56ldcD2JgHSXz843B7y41hUArtcr5w1tYtazalvvDphiXDtzXNccEamu2oBbNa-zxxoLrAjKzW0hLLU5x48BC4zjJv\" alt=\"select licenses for g suite for business with hostgator\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Once your purchase is made, access G Suite by choosing <em>Marketplace <\/em>in the left-side menu of your Control Panel (right above Email and Office).<\/li><li>Find G Suite in the list of programs, and click <em>Manage<\/em>.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/WqZvXbLMoGig5P9Iqsr9GfyCzhzCwbV_Lz4mx7Z0tMG0kh1jYQYaE6ZqiuWVNnH1O5Wbo0XMw3AqsVREt4jCRp62ju9KTmu3wXxm8KDrSRAwioV8opvVQKhQsSpAHACg-T1ZqxUm\" alt=\"manage g suite from hostgator customer portal\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>The first time you open G Suite after purchasing, you\u2019ll be prompted to fill in your administrator information, including selecting what domain your G Suite subscription is for.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/TvXNhxEnfKsYWoa6bie_W5JafesBagsCcznYJ6wIV0Bh-VaFPpAIpBZeB13uVRxt_yfCNaTOgwD3Lfyti_sNZvSTuKXlZvHwtp2alU15pII348_lCYgM5qIbrKeEtxePGzsUgALQ\" alt=\"fill in g suite account information\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Now, you can start working within the G Suite program itself. Go to admin.google.com, and log in with the information you provided when setting up your account.&nbsp;<\/li><\/ul>\n\n\n\n<p>Google has created <a href=\"https:\/\/support.google.com\/a\/users\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">helpful resources<\/a> for anyone getting started with the program. Spend a little time familiarizing yourself with the tools now available to you.&nbsp;<\/p>\n\n\n\n<p><em>Note: If you chose another email client, or if you already had a G Suite subscription independent from your HostGator account, you can find specific instructions for getting set up with <\/em><a href=\"https:\/\/www.hostgator.com\/help\/article\/outlook-eudora-thunderbird-mac-ipad-phone-client-settings\"><em>each email client here<\/em><\/a><em>. If you&#8217;re not a  HostGator customer, check the resources your domain registrar provides for instructions.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-personalize-how-your-email-appears-in-inboxes\">Step 5: Personalize how your email appears in inboxes.<\/h3>\n\n\n\n<p>You\u2019ve probably noticed that most of the emails that show up in your inbox don\u2019t show an email address in the sender\u2019s field, they show up as a person\u2019s name (or in some cases a business function, like Support or Billing). That\u2019s because people took the time to add their name, and often their headshot, to their business email account to personalize it more.<\/p>\n\n\n\n<p>As a communications medium, email can sometimes feel less personal than others. By adding your name and photo, you can make it easier for people to see the human behind the email.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To do this in Gmail, click on the G Suite icon in the top right corner of your inbox.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/WWZweciRe7Cesn7cxAHhjvuIEbya_BZXuY1ffgS1bUE1AwTGrBRBTvoBOJnxL3gQXWnvp_qqBsLazTPykhiHae5a27glv9GWmYDBxth5orpSoY0GSs5tTRjYdEfzHNM9_ak9ZHOn\" alt=\"g suite icon in gmail inbox\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Click on <em>Manage Your Google Account.<\/em>&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2VcKkh_hO-Zy9SOgsxnjYUUctPhzj3J2mxHfrm8OIwX4bV8yECJJ1xC7h4HHrp_tdIagrjiKfWSejzRv3I2I6S0MP_K059v1DbFQm50AhQ5_iKi05pTGNZ4_K7-dtYPKF0LFgmtE\" alt=\"manage your google account button\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Click on <em>Personal Info<\/em> in the left-side menu.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/UfjZZJsREbLMLn9F8qf0OTdbe-vD3qdYC97g6SsrTrAI4ugQig8LRVfLA6rYrTQzGDLy-BhNKM9NXVrIQFnECQ2gsENGAUqFDOOI-E4yt6ZqPXbyZAsaNYuMMUy_qYnBdwgkiVxh\" alt=\"edit personal info for g suite account\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>To add a photo, click where it says <em>Add a photo to personalize your account, <\/em>and load the file of your favorite headshot when prompted.<\/li><li>To add your name, click on the field that says <em>Name<\/em> and type it in.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/YumGk_gjXtW7V9XJ3wDfS6lTFS-Mkxf5TXTXrXlsop6_Wv4ORRWLjQkJCirBr-Ebz5Vc3RVpK3vD6pkB72ZJYjyQ-eEzSO85gI3mGuvU1OxFdVWdAZhaz0Ki99GW0ajDYcyo68KU\" alt=\"add name and photo to branded email address\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-your-new-business-email-well\">How to Use Your New Business Email Well<\/h2>\n\n\n\n<p>Now you\u2019ve got your professional, personalized email address set up and ready to go.<\/p>\n\n\n\n<p>But having a professional-looking email address isn\u2019t enough to ensure you always <em>look<\/em> professional in your emails. There are a few other tips you should follow to gain the respect of the people you communicate with and keep your professional relationships positive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-have-a-clear-signature\">1. Have a clear signature.<\/h3>\n\n\n\n<p>A signature makes it easy for anyone you correspond with to figure out how to contact you if they need to do so through some means other than email. It\u2019s a nice courtesy for them and gives you a chance to do some additional branding, since you can include a link back to your business.<\/p>\n\n\n\n<p>A signature looks something like:<\/p>\n\n\n\nSuzy Lastname<br>\nOwner and CEO<br>\nSuzy&#8217;s Business Name<br>\nsuzysbusiness.com<br>\n555-555-5555<br>\n\n\n\n<p>And if you want, you can tack a social profile or two to the bottom to encourage more people to follow you, or add a message about something important to your business like 'We\u2019re hiring! Find out more at &lt;link&gt;'\u009d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-never-email-angry\">2. Never email angry.<\/h3>\n\n\n\n<p>One of the nice benefits of email in comparison to other forms of communication is that you\u2019re never put on the spot. Anytime you\u2019re in an emotional state where you\u2019re tempted to say something unprofessional you might regret later, you can always close the window or step away from the computer for a bit. Wait to send business emails until you\u2019ve had a chance to cool down and think through the best way to communicate what you want to say.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-read-over-all-your-emails\">3. Read over all your emails.<\/h3>\n\n\n\n<p>Typos happen to everyone, but they can quickly make an email that seems clear to you become incomprehensible to the recipient. Read over each email before you send it to make sure that you haven\u2019t made any embarrassing errors and that what you\u2019re trying to say is clear. You\u2019ll be amazed at all the little mistakes you catch when you do this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-don-t-be-a-spammer\">4. Don\u2019t be a spammer.<\/h3>\n\n\n\n<p>Anyone who uses email professionally needs to be careful about this. If you\u2019re not, your domain name could be blacklisted so that all your emails get caught in spam filters rather than reaching their recipients.<\/p>\n\n\n\n<p>The most important way to<a href=\"https:\/\/blog.kissmetrics.com\/avoid-the-spam-folder\/\" target=\"_blank\" rel=\"noopener noreferrer\"> avoid being a spammer<\/a> is to keep an opt-in philosophy: <em>only<\/em> send marketing emails to people who have already said it\u2019s okay to do so. When you send out mass emails, make sure to use an email marketing software like Constant Contact (note: HostGator customers that<a href=\"http:\/\/support.hostgator.com\/articles\/constant-contact\" target=\"_blank\" rel=\"noopener noreferrer\"> subscribe to Constant Contact<\/a> through HostGator can enjoy an extended free trial).<\/p>\n\n\n\n<p>And avoid all the tricks you see used in the emails in your own spam folder, like deceptive subject lines, misleading claims, or the overuse of language associated with pushy salesmen like 'free'\u009d and 'prize.'\u009d<\/p>\n\n\n\n<p>Having a personalized email that matches your domain name is an important step in showing your potential customers that you\u2019re serious, but from there you still have to run your business and email account in the right way to <a href=\"https:\/\/www.hostgator.com\/blog\/importance-conveying-professionalism-website\/\">keep up that professionalism<\/a>. Following a few <a href=\"https:\/\/www.hostgator.com\/blog\/email-marketing-dos-and-donts\/\">email marketing best practices<\/a> can ensure your business email account stays on the up and up and represents the business well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In navigating the line between professional and unprofessional, email addresses have an important role to play. Just think of how&#8230;<\/p>\n","protected":false},"author":166,"featured_media":26581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[151,120,139],"class_list":["post-17059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-freelance-business","tag-shared-hosting","tag-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Quick Guide to Getting Your Own Branded Email Address - HostGator<\/title>\n<meta name=\"description\" content=\"If you want to be taken seriously professionally, having a branded email address matters. 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