{"id":17025,"date":"2017-07-31T11:33:00","date_gmt":"2017-07-31T16:33:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=17025"},"modified":"2017-09-11T11:13:50","modified_gmt":"2017-09-11T16:13:50","slug":"twitter-analytics-beginners-guide","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/twitter-analytics-beginners-guide\/","title":{"rendered":"Beginner&#8217;s Guide to Twitter Analytics"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17224\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/TwitterAnalytics.png\" alt=\"Beginners Guide to Twitter Analytics\" width=\"1199\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/TwitterAnalytics.png 1199w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/TwitterAnalytics-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/TwitterAnalytics-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/07\/TwitterAnalytics-1024x536.png 1024w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/h2>\n<h2>Guide to Twitter Analytics<\/h2>\n<p>Twitter has become one of the most important channels for businesses to cultivate a presence on. The site has 310 million monthly users, many of which <a href=\"https:\/\/www.americanpressinstitute.org\/publications\/reports\/survey-research\/how-twitter-users-interact-with-brands-and-promoted-tweets\/\" target=\"_blank\" rel=\"noopener noreferrer\">actively interact with brands <\/a>on the channel.<\/p>\n<p>Brands therefore absolutely need to be on Twitter, but it\u2019s a channel with its own unique challenges. For one thing, it\u2019s especially easy to spend lots of time on the platform without really knowing if you\u2019re getting anything out of it. As you do with all your marketing efforts, you need to gauge how well the work you\u2019ve put into Twitter is paying off.<\/p>\n<p>One of your best sources for doing so is Twitter Analytics.<\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13181\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Create-Your-Blog-2.gif\" alt=\"Create Your Blog\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<h2>How to Access Twitter Analytics<\/h2>\n<p>This part\u2019s easy enough, as long as you already have a Twitter account (and you do, right?). On the <a href=\"https:\/\/analytics.twitter.com\/about\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter Analytics<\/a> website you\u2019ll either see a button that says 'Get Started'\u009d if you\u2019re already logged in, or one that says 'Sign in with Twitter'\u009d if you\u2019re not.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17026\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-1024x414.png\" alt=\"Twitter Analytics Signin Screen\" width=\"547\" height=\"221\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-1024x414.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-300x121.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-768x310.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics.png 1999w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/p>\n<p>Once you click through (and log in, if needed), you\u2019ll be come straight to your analytics dashboard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17027\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-Dashboard-1024x743.png\" alt=\"Twitter Analytics Dashboard\" width=\"545\" height=\"396\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-Dashboard-1024x743.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-Dashboard-300x218.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-Dashboard-768x557.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-Analytics-Dashboard.png 1999w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>There\u2019s a lot of information packed into Twitter Analytics, so let\u2019s take it frame by frame to see which metrics are likely to be the most valuable to your business.<\/p>\n<p>&nbsp;<\/p>\n<h2>Month by Month Highlights<\/h2>\n<p>The Home tab provides a quick snapshot of your metrics for the month, including:<\/p>\n<ul>\n<li>The number of Tweets you posted that month<\/li>\n<li>The number of views your Tweets got (impressions)<\/li>\n<li>The number of people that visited your profile<\/li>\n<li>The number of times someone mentioned you in a Tweet<\/li>\n<li>And your number of followers<\/li>\n<\/ul>\n<p>Some of these are measures of how active you\u2019ve been, rather than how successful your actions are, but the relationship between the two things can help you better understand what\u2019s working. If your impressions, followers, and mentions tend to go down anytime you Tweet less (which is likely), then it\u2019s important to hold yourself to Tweeting more often.<\/p>\n<p>As you scroll down, you can see the summary of these metrics for past months, along with highlights from each month in the form of your top Tweet (determined by impressions), the most successful Tweet you\u2019re mentioned in (determined by engagements), and your top follower of each month (determined by their number of followers).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17028\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/image3-1024x472.png\" alt=\"Twitter analytics by month\" width=\"548\" height=\"253\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/image3-1024x472.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/image3-300x138.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/image3-768x354.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/image3.png 1999w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>What to Do With This Information<\/h3>\n<p>Having your monthly analytics on one page helps you see trends. You can see how your results change over time, so it\u2019s easier to measure how well different tactics you try are working. If you just <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-run-a-successful-twitter-campaign\/\">launched a new Twitter campaign<\/a> and your impressions, engagements, and mentions are up   then you know you did something right.<\/p>\n<p>Those Top Tweets in each month have something to tell you too. When you can scroll down and see what Twitter\u2019s deemed your 'Highlights'\u009d are for each month, it\u2019s easier to see what the Tweets that are getting the best results have in common. Are they funny? Do they consistently have pictures or video? Are they sharing content? If there are commonalities in the Tweets that get the best results, then you know to keep creating those types of Tweets.<\/p>\n<p>&nbsp;<\/p>\n<h2>Analyze The Success of Individual Tweets<\/h2>\n<p>In the Tweets tab, you get to dig in deeper to how your specific Tweets perform. You can see impressions (or how many people saw the Tweet), Engagements (which includes re-tweets, likes, and replies), and the Engagement Rate (the engagements divided by impressions).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17029\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Individual-Tweet-Analytics-1024x359.png\" alt=\"Individual Tweet Analytics\" width=\"550\" height=\"193\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Individual-Tweet-Analytics-1024x359.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Individual-Tweet-Analytics-300x105.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Individual-Tweet-Analytics-768x269.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Individual-Tweet-Analytics.png 1999w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>You can also see graphs that show your average engagements by day, so you get a snapshot of how often your Tweets are encouraging likes, replies, clicks, and retweets.<\/p>\n<p>&nbsp;<\/p>\n<h3>What to Do With This Information<\/h3>\n<p>These metrics can add to your analysis of the types of Tweets that are typically most successful and help you determine if there\u2019s a pattern in the kinds of actions different sorts of tweets inspire. You can measure your specific results against your goals. If your hope is to get more re-tweets or replies, then you can see if you\u2019re pulling those off and which parts of your Twitter campaign or strategy is most effectively getting the results you seek.<\/p>\n<p>In addition, you can analyze the times of day and days of the week that are the best for Tweeting. Knowing when your Tweets get the most impressions can help you ensure the Tweets you consider the best or most important go out at the times of day where they\u2019ll get the most traction.<\/p>\n<p>&nbsp;<\/p>\n<h2>Learn More About Your Followers<\/h2>\n<p>The success of your Tweets isn\u2019t entirely about the engagement and impressions each receives, it also depends on who\u2019s engaging with and seeing them. Marketers always have to be concerned about reaching the <i>right<\/i> audience. The Audience tab is where you get an idea of how well you\u2019re managing that.<\/p>\n<p>This section provides a wealth of demographic information about your followers. You can see:<\/p>\n<ul>\n<li>Gender<\/li>\n<li>Household income<\/li>\n<li>Home ownership<\/li>\n<li>Marital status<\/li>\n<li>Interests<\/li>\n<li>Buying styles<\/li>\n<li>Wireless carrier<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17030\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-follower-analytics-1024x737.png\" alt=\"Twitter follower analytics\" width=\"549\" height=\"395\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-follower-analytics-1024x737.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-follower-analytics-300x216.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-follower-analytics-768x552.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Twitter-follower-analytics.png 1999w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/p>\n<p>Many of these categories break down further. In addition to knowing your followers\u2019 general interests, you can see trends in what TV genres they like, for example.<\/p>\n<p>&nbsp;<\/p>\n<h3>What to Do With This Information<\/h3>\n<p>The audience information you get from Twitter Analytics can do two important things for you:<\/p>\n<ol>\n<li>It helps you determine if the followers you have are the ones you want to reach.<\/li>\n<li>It can help your refine your current <a href=\"https:\/\/www.hostgator.com\/blog\/ultimate-guide-building-using-personas\/\">buyer personas.<\/a><\/li>\n<\/ol>\n<p>If the people interacting with your Tweets and following your brand aren\u2019t likely to buy from your company, then you need to refine your strategy to better speak to those that are.<\/p>\n<p>If you are reaching the right people, this data can be extremely useful to helping you understand them better. You may be able to take what you\u2019ve learned from your Twitter Analytics and use it to improve your approach to reaching your audience on other channels as well.<\/p>\n<p>&nbsp;<\/p>\n<h2>What\u2019s Happening in the World<\/h2>\n<p>Unlike the other sections of Twitter Analytics, the Events tab doesn\u2019t tell you anything about your own Twitter performance. Instead, it tells you about what\u2019s going on in the world that people on Twitter are talking about.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17031\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Global-Twitter-Trends-1024x564.png\" alt=\"Global Twitter Trends\" width=\"556\" height=\"306\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Global-Twitter-Trends-1024x564.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Global-Twitter-Trends-300x165.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Global-Twitter-Trends-768x423.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/06\/Global-Twitter-Trends.png 1999w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h3>What to Do With This Information<\/h3>\n<p>You can use the information Twitter provides here to determine if there\u2019s a trending topic or event that your Tweets should address. The Recurring Trends section also shows common hashtags you can make use of, where appropriate.<\/p>\n<p>Be careful here, since many of the <a href=\"https:\/\/contfeed.com\/blog\/9-epic-brand-fails-by-tweets-on-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">biggest Twitter fails<\/a> that brands have become known for came from trying to capitalize on a Twitter trending topic that was sensitive. But if you\u2019re thoughtful about it, you can use the information here to make your Twitter campaigns more relevant to the subjects people are already talking about.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>Like the platform itself, Twitter Analytics is totally free. You can dive into the data and gain new insights into your performance and audience without having to add a line item to the budget. If you\u2019re on Twitter (and you should be), make the information in Twitter Analytics part of the regular analysis you perform of your marketing activities. By measuring what works, you can better plan your time on the platform to ensure you get results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guide to Twitter Analytics Twitter has become one of the most important channels for businesses to cultivate a presence on&#8230;.<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-17025","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beginner&#039;s Guide to Twitter Analytics - HostGator<\/title>\n<meta name=\"description\" content=\"As with all your marketing efforts, you need to gauge how well the work you\u00e2\u20ac\u2122ve put into Twitter is paying off. Twitter Analytics is the best way to do that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/twitter-analytics-beginners-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beginner&#039;s Guide to Twitter Analytics\" \/>\n<meta property=\"og:description\" content=\"As with all your marketing efforts, you need to gauge how well the work you\u00e2\u20ac\u2122ve put into Twitter is paying off. 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