{"id":16790,"date":"2021-11-17T10:29:00","date_gmt":"2021-11-17T16:29:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=16790"},"modified":"2021-12-06T12:32:05","modified_gmt":"2021-12-06T18:32:05","slug":"building-restaurant-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/building-restaurant-website\/","title":{"rendered":"How to Build a Restaurant Website in WordPress [10-Step Guide]"},"content":{"rendered":"\n<p>You\u2019re hungry. There\u2019s not enough food in the house, and what\u2019s there either takes too much effort or just doesn\u2019t sound good right now. You want a meal from a restaurant. What\u2019s your next step?&nbsp;<\/p>\n\n\n\n<p>For most people, it\u2019s to pull out their phone, Google their nearby options, and peruse some menus. According to&nbsp;<a href=\"https:\/\/www.mghus.com\/lp\/restaurant-survey\" target=\"_blank\" rel=\"noopener\">MGH research<\/a>, 77% of consumers visit a restaurant\u2019s website before they visit or place an order. If your restaurant doesn\u2019t have a website, those are customers you\u2019re losing to competitors that do.&nbsp;<\/p>\n\n\n\n<p>In other words? <a href=\"https:\/\/www.hostgator.com\/blog\/restaurant-websites-importance\/\">Every restaurant needs a website<\/a>.&nbsp;<\/p>\n\n\n\n<p>But you didn\u2019t get into the restaurant business because you\u2019re awesome at web design or coding-the skills to run a restaurant and the skills to build a website aren\u2019t the same. So how do you even get started?&nbsp;<\/p>\n\n\n\n<p>You use a tool that makes creating a website relatively easy, even for those who don\u2019t know how to code. The most popular option for this is WordPress.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"wordpress_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"wordpress_hosting\">WordPress Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-steps-to-build-a-restaurant-website-in-wordpress\">10 Steps to Build a Restaurant&nbsp;Website in WordPress&nbsp;<\/h2>\n\n\n\n<p>Building a restaurant website in WordPress will require some time and involve learning new skills, but it\u2019s something restaurant owners can feasibly do on their own without either having to learn to code or spend money on a professional web designer. Here are the main steps to take.&nbsp;&nbsp;<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-plan-your-website\">1. Plan your website.&nbsp;<\/h3>\n\n\n\n<p>To start, figure out what you want your website to look like and do. Deciding on the main structure and functionality you want in advance will help you make better decisions in the&nbsp;steps to come. In the planning stage, consider:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What information your website should include&nbsp;<\/li><li>How many pages your website should have, and what they will be&nbsp;<\/li><li>What your site structure will be&nbsp;<\/li><\/ul>\n\n\n\n<p>To decide the answer to those questions, think first about your typical customer. What information will they be looking for when they visit the site? Most restaurant websites will want to have the address, phone number, and food menu front and center. But you may also want to feature testimonials, photos, the ability for people to place orders online, the option to make reservations, details about whether you have outdoor seating, and information about parking. Any type of question you regularly get from visitors is something you\u2019ll want to include the answer to on your&nbsp;website.&nbsp;<\/p>\n\n\n\n<p>The website structure for a restaurant site will likely be on the simpler side-the typical restaurant doesn\u2019t need too many pages or a complicated website menu. To get some ideas of&nbsp;what makes sense, spend some time browsing other restaurant websites. Pay attention to what you like and don\u2019t like about each one. Note what pages they have and what their website menus look like, and create a plan for yours based on what works best.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/classy-restaurant-1024x669.png\" alt=\"restaurant website template\" class=\"wp-image-18050\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/classy-restaurant-1024x669.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/classy-restaurant-300x196.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/classy-restaurant-768x502.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/11\/classy-restaurant.png 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Do keep some flexibility in your plan here. The more specific you&nbsp;get in your preferences, the more work it will take to make your website match. But having a general idea of what you want your website to look like, say, and do will make the rest of the process go more smoothly.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-choose-your-web-hosting-plan\">2.&nbsp;Choose your web hosting plan.&nbsp;<\/h3>\n\n\n\n<p>Every website needs web hosting, it\u2019s a necessary component to go live online. For most restaurant websites, a&nbsp;<a href=\"https:\/\/www.hostgator.com\/web-hosting\">shared hosting plan<\/a>&nbsp;will be the best option. It\u2019s the most affordable type of plan, and the higher-level plans mostly come into play for websites that see quite a bit more traffic than your typical local business.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Make sure the web host you choose works easily with WordPress (most should, with how widely used WordPress is). If you intend to offer visitors the ability to place orders through your website, check that the plan you choose is also compatible with eCommerce functionality.&nbsp;Get more tips in our <a href=\"https:\/\/www.hostgator.com\/blog\/web-hosting-checklist\/\">web hosting checklist<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-select-and-register-your-domain\">3. Select and register your domain.&nbsp;<\/h3>\n\n\n\n<p>Your domain name is the address visitors will type into the browser when they want to come straight to your site, like myrestaurant.com. If you\u2019re lucky and your restaurant name isn\u2019t too common, you may be able to get a .com domain that matches it. But a lot of the .com options are already taken, so you may need to choose a different top-level domain name like&nbsp;.net&nbsp;or .restaurant, or get creative in coming up with other domain name options your patrons will find it easy to remember.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/domains\">HostGator\u2019s domain search tool&nbsp;<\/a>will offer suggestions if your preferred domain isn\u2019t available. Once you\u2019ve found an available domain name you like, register it. Some web hosting plans include a free domain, so you may not even need to pay extra for&nbsp;it.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/domain-registration-1024x387.png\" alt=\"register domain with hostgator\" class=\"wp-image-28629\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/domain-registration-1024x387.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/domain-registration-300x113.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/domain-registration-768x290.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/domain-registration-1536x581.png 1536w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/domain-registration-2048x774.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-install-wordpress\">4. Install WordPress.&nbsp;<\/h3>\n\n\n\n<p>The next step is to install WordPress with your hosting provider. The details on completing this step will depend on your web hosting company, so check the instructional materials they provide on the topic.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For HostGator customers, it\u2019s as simple as logging into your Customer Portal, clicking the Create Website button, and following the instructions provided. You can see what the step-by-step process looks like in our video tutorial on how to install WordPress:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8hO3di51UYg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-select-a-design-theme-for-your-restaurant-website\">5. Select a design theme for your restaurant website.&nbsp;<\/h3>\n\n\n\n<p>Part of what makes building a restaurant website with WordPress easy is the availability of themes. Starting with a theme means you already have your website\u2019s basic structure and visual style in place, so you\u2019re not working from scratch. The closer your theme comes to what you want your website to look like and do, the less time you\u2019ll spend customizing it.&nbsp;<\/p>\n\n\n\n<p>Because of how popular WordPress is, there are&nbsp;<em>thousands<\/em>&nbsp;of themes available. Some of them are free,&nbsp;but most are available at a (reasonable) cost. Premium themes will tend to have more features or be easier to work with.&nbsp;<\/p>\n\n\n\n<p>Your best bet is to find a theme designed specifically for restaurants. You can start looking with our roundup of the <a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-themes-restaurants\/\">best WordPress restaurant themes<\/a>.<\/p>\n\n\n\n<p>Spend some time browsing until you find one that seems like a good fit for your needs. To install it:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Log into your WordPress account&nbsp;<\/li><li>Select Appearance in the menu on the left side of the screen&nbsp;&nbsp;<\/li><li>Select Themes&nbsp;<\/li><li>Click Add New&nbsp;<\/li><li>Search for the theme you\u2019ve selected&nbsp;<\/li><li>Click Install&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-customize-your-wordpress-theme\">6. Customize your WordPress theme.&nbsp;<\/h3>\n\n\n\n<p>When logged into WordPress, you can <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-customize-wordpress-theme\/\">make changes to your theme<\/a> by selecting Customize under Appearance. The theme you chose may also have resources available that walk you through how to make changes. You should be able to switch out the color scheme to one of your choosing and add widgets for site features like sidebars, headers, and footers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"510\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/screen4-sm.jpg\" alt=\"restaurant website theme\" class=\"wp-image-16792\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/screen4-sm.jpg 644w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/screen4-sm-300x238.jpg 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n\n\n<p>Revisit your earlier notes on the structure of your site and pages you want. You can create any new pages you need by selecting Add New in the Pages section of the WordPress menu. To edit the page itself, use the Gutenberg blocks editor. We have a&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/gutenberg-guide-new-wordpress-editor\/\">Guide to Gutenberg<\/a>&nbsp;that covers the basics on how to use it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-write-your-restaurant-website-copy\">7. Write your restaurant website copy.&nbsp;<\/h3>\n\n\n\n<p>No matter how close your chosen theme comes to how you want your website to look,&nbsp;you\u2019ll still need to update the text on the site. Commit some time to figuring out what you want to say about your restaurant and how to say it. Think about your main selling points and what sets you apart from your top competitors. Write in a style that\u2019s easy for visitors to read-avoid any lingo that only restaurant workers would understand.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If possible, find a friend or colleague to read over your copy. A second set of eyes can be helpful to confirm what you\u2019ve written is clear and compelling.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-figure-out-what-plugins-you-need\">8. Figure out what plugins you need.&nbsp;<\/h3>\n\n\n\n<p>The main way to add functionality to a WordPress website is with plugins. And there\u2019s a plugin for just about anything you could need. For a restaurant website, some <a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-restaurant-plugins\/\">plugins<\/a> to consider are:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A plugin for adding your restaurant menu to the website&nbsp;<\/li><li>A plugin that enables visitors to make reservations&nbsp;<\/li><li>An eCommerce plugin, if you plan to allow ordering through the website&nbsp;<\/li><li>An&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-plugins-for-seo\/\">SEO (search engine optimization) plugin<\/a>, so you can take steps to optimize your website to be more easily found in search engines&nbsp;<\/li><\/ul>\n\n\n\n<p>Decide what type of plugins you want, then research the best options for each type. You can add a plugin to your website by clicking on Plugins in the WordPress menu, clicking Add New, and searching for the plugin you\u2019ve chosen. Click Install Now, then Activate.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/add-wordpress-plugins-1024x560.png\" alt=\"add wordpress plugins\" class=\"wp-image-21015\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/add-wordpress-plugins-1024x560.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/add-wordpress-plugins-300x164.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/add-wordpress-plugins-768x420.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2018\/11\/add-wordpress-plugins.png 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-test-out-your-restaurant-website\">9. Test out your restaurant website.&nbsp;<\/h3>\n\n\n\n<p>When you\u2019re pretty sure you\u2019ve got all the pages, style, text, and functionality ready, stop and test everything out. Read over your copy to look for typos or sentences that are confusing. Double-check that your address and&nbsp;phone number are correct across the site. Check how your restaurant website looks on a mobile device. Make sure the menu loads correctly on multiple types of devices and browsers. Check the links across the site to make sure none are broken.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve set up your website to take orders, then have some friends place test orders to make sure everything goes through. Then ask them for feedback on whether the process was intuitive, or if there\u2019s a way to make it better.&nbsp;<\/p>\n\n\n\n<p>If your website looks sloppy or doesn\u2019t work right, it can potentially hurt your reputation more than not having one did. So take some time to check that everything\u2019s in working order.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-publish-and-promote\">10. Publish and promote.&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Now you\u2019re ready to launch! Once your website is live, make sure people know about it. Add&nbsp;it to your business cards, your restaurant menu, and your business listings across the web.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Look into different&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/online-marketing-basics-business\/\">online marketing strategies<\/a>&nbsp;and put together a marketing&nbsp;plan. Promote it on social media. Consider venturing into email marketing and content marketing, as ways to further promote both your website and business. And if you really want to extend its reach, look into paid promotion channels like pay-per-click marketing or social ads.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-now\">Get Started Now&nbsp;<\/h2>\n\n\n\n<p>A good restaurant website can increase your business and raise your profile. Customers want to know what their options will be before they show up to a restaurant. By creating a website, you give them a way to confirm that your delicious dishes are just what they want.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re hungry. There\u2019s not enough food in the house, and what\u2019s there either takes too much effort or just doesn\u2019t&#8230;<\/p>\n","protected":false},"author":242,"featured_media":26327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[120,139,133,121,131],"class_list":["post-16790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-shared-hosting","tag-startup-small-business","tag-wordpress-design-themes","tag-wordpress-hosting","tag-wordpress-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Restaurant Website in WordPress [10-Step Guide] - HostGator<\/title>\n<meta name=\"description\" content=\"When people visit a restaurant website they have very specific needs in mind. 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