![\"Facebook](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/FacebookAnalytics.png\")
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For many businesses, Facebook is one of the most important marketing channels you have. It\u2019s one of the <\/span>most used social media sites<\/span><\/a> for all age groups, the most <\/span>commonly used app<\/span><\/a> on mobile devices, and Facebook usage accounts for about one minute out of every six spent online. <\/span><\/p>\n It\u2019s not just a platform that your audience is on; it\u2019s one where they spend a LOT\u00a0of their time. <\/span><\/p>\n The way people use Facebook and interact with content and ads on the channel isn\u2019t always intuitive for businesses. As with every other marketing channel, to use Facebook well you have to pay close attention to what works and refine your efforts over time. <\/span><\/p>\n Luckily, Facebook provides extensive analytics to help you track your progress on the platform. If you use Facebook, but aren\u2019t making use of their analytics yet to improve your campaigns, here\u2019s what you need to know to get started.<\/span><\/p>\n <\/p>\n Facebook calls their main analytics platform Facebook Insights. You don\u2019t have to do anything special to set up a Facebook Insights account. As long as you have a page, you can easily access the analytics the platform collects.<\/span><\/p>\n When you\u2019re logged into your page, simply look for the Insights tab along the top of the page. With one click, you\u2019ll access a significant amount of information that tells you something about how well your Facebook activity is performing.<\/span><\/p>\n <\/p>\n Now that you\u2019re in, here are some of the most important metrics to pay attention to.<\/span><\/p>\n <\/p>\n The way Facebook\u2019s feed works means you can\u2019t take for granted that everyone who likes your Page will see all your posts. On the other hand, sometimes people who haven\u2019t liked your page yet could see your posts, either because you paid Facebook to show your content to more people<\/a>, or because your fans liked or shared your updates.<\/span><\/p>\n Reach is arguably the most important Facebook metric there is, because every interaction people have with your content depends on them first seeing it. <\/span><\/p>\n There are a few different metrics for reach:<\/span><\/p>\n You won\u2019t get much out of Facebook if no one sees anything you share. If your analytics show a more limited reach then you were hoping for, it may be worth paying to promote your page and posts.<\/span><\/p>\n <\/p>\n Likes are the most common form of engagement you\u2019ll see on Facebook. Page likes are especially important, since they amount to a person saying they\u2019d actively like to see your updates in their feed. Post likes are important because they give you insight into what kind of content your followers like.<\/span><\/p>\n Under the same tab as your likes, you\u2019ll also be able to see how many unlikes you have. This is an important metric for alerting you to members of your audience your content isn\u2019t working for. People could unlike your page for a variety of reasons, the most common being:<\/span><\/p>\n An unlike here and there probably isn\u2019t something to get too concerned about, but if you see an sudden uptick in unlikes, analyze what about your recent page activity may have turned your followers off.<\/p>\n <\/p>\n Another important metric included in the Likes section is where your likes came from. If you care about growing the audience for your Facebook page, then you\u2019re likely putting work into promoting it. This metric helps you see which of your efforts are working.<\/span><\/p>\n If you\u2019ve invested in Facebook advertising, then it\u2019s important to see if your promoted posts and ads increase the number of people following your page to determine if your investment is paying off. People who come to your page by searching on Facebook for your brand or through a link somewhere outside of Facebook are already familiar with your brand and can be a sign that your off-Facebook marketing is working. <\/span><\/p>\n An analysis of where your likes are coming from can help you funnel your marketing investment<\/a> to the efforts that are paying off the most in bringing your social media updates to a larger audience.<\/span><\/p>\n <\/p>\n While your page views matter, they\u2019re less important on Facebook than with some other channels. The nature of Facebook\u2019s feed means that people can see and interact with your content without visiting your page. It\u2019s entirely possible for someone to regularly like, share, and comment on your posts without ever directly visiting your page.<\/span><\/p>\n Don\u2019t let this metric hold too much weight when you\u2019re analyzing the success of your Facebook page, but do give it a look. An uptick in page views can alert you that something you shared or a promotion you did got results.<\/span><\/p>\n <\/p>\n Facebook knows a lot about the people on the platform, because it\u2019s one of the few places online where people freely provide information about things like gender, relationship status, job, and education level. All of that adds up to brands getting access to a large amount of demographic data about who\u2019s interacting with your page and content.<\/span><\/p>\n This can help you figure out if you\u2019re reaching the people you intend to reach if your target audience is middle aged men, then getting a lot of response from teenage girls on your Facebook page could mean your efforts aren\u2019t actually going to help you make more sales and you need to make some changes to your approach. \u00a0<\/span><\/p>\n On the other hand, if women are your main audience and the ones who like and share your posts the most are married women, then you can assume that targeting more content that\u2019s relevant to married women could pay off.<\/span><\/p>\n Analyzing the demographic trends in how people respond to your page and content can help you craft a more targeted campaign that does well with the audience that\u2019s most important to your brand\u2019s success.<\/span><\/p>\n <\/p>\n Social media moves fast. If your post goes up at a time of day when no one\u2019s online to see it, it can quickly get buried in your followers\u2019 feeds by posts from their friends, and other media outlets and brands they follow. It\u2019s therefore important to pay attention to when the people you most want to reach are active on Facebook.<\/span><\/p>\n In the Posts tab in Facebook Insights, you can get a glimpse of the days and times of days your followers are usually looking at their Facebook profiles. Scheduling your posts to show up when you know people will be paying attention to their feeds increases your chances of being seen, which is the first step to engagement.<\/span><\/p>\n <\/p>\n Also in the Posts section is a breakdown of how different types of posts perform. You can see an easy snapshot of how well your video posts do in comparison to posts that just have text, those that have photos, and those that include links. If your audience disproportionately interacts with a certain type of post, then it makes sense to focus more of your Facebook efforts on that format in the future.<\/span><\/p>\n <\/p>\n Lastly, Facebook makes it easy to keep an <\/span>eye on your competitors<\/span><\/a> in Insights with the Top Posts From Pages You Watch section, which is located under the Posts tab. You can add the Facebook pages of a number of different brands and media outlets in your space in order to stay on top of the types of topics and posts people in your audience respond to most on all of Facebook. The metrics for your own page can tell you a lot, but this option expands your sample set to a much larger audience so you can see the larger trends behind what\u2019s working.<\/span><\/p>\n <\/p>\n Facebook Insights can show you when to post, the types of content that work best with your audience, and the types of topics that have traction with the people you most want to reach. With the help of the analytics Facebook provides to brands, you can take a more informed approach to your Facebook marketing over time and increasingly focus your efforts on the tactics that are paying off.<\/span><\/p>\n <\/p>\n Read More Like This:<\/strong><\/em><\/p>\n A Guide to Facebook Analytics for Beginners For many businesses, Facebook is one of the most important marketing channels you…<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-16714","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"\n![\"Create](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Create-Your-Blog-1.gif\")
<\/a><\/p>\nHow to Access Your Facebook Analytics<\/h2>\n
![\"HostGator](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/HostGator-Facebook-Analytics-1024x464.png\")
<\/a><\/p>\n8 Facebook Analytics Metrics to Follow<\/h2>\n
1. Reach<\/h3>\n
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![\"Facebook](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Facebook-Post-Reach-Analytics.png\")
<\/p>\n2. Number of Likes<\/h3>\n
![\"Facebook](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Facebook-Net-Likes-Analytics.png\")
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3. Sources of Likes<\/h3>\n
![\"Sources](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Sources-of-Facebook-Likes.png\")
<\/p>\n4. Page Views<\/h3>\n
![\"Facebook](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Facebook-Page-Views-1024x379.png\")
<\/p>\n5. Demographic Details of Your Fans<\/h3>\n
6. When Your Fans Are Online<\/h3>\n
![\"See](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/See-when-Facebook-fans-are-online-1024x449.png\")
<\/p>\n7. Top Types of Content<\/h3>\n
![\"See](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/See-my-top-posts-on-Facebook.png\")
<\/p>\n8. Competitor\u2019s Performance<\/h3>\n
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