{"id":16568,"date":"2017-05-15T10:10:59","date_gmt":"2017-05-15T15:10:59","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=16568"},"modified":"2017-05-15T10:10:59","modified_gmt":"2017-05-15T15:10:59","slug":"becoming-infopreneur","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/becoming-infopreneur\/","title":{"rendered":"Becoming an Infopreneur"},"content":{"rendered":"

\"Infopreneur\"<\/p>\n

If you\u2019re considering entrepreneurship<\/a>, you know one of the challenges you\u2019ll have to face is figuring out how to set your business apart. Around 3 million businesses<\/a> are started each year in the United States, all vying for the attention and pocketbooks of the country\u2019s consumers.<\/p>\n

In order to succeed, every one of those businesses has to figure out the answer to the question: why would someone choose my<\/em> business? What makes it special?<\/p>\n

One path some new businesses are taking to set themselves apart and gain the trust of potential customers is becoming infopreneurs.<\/p>\n

\"HostGator<\/a><\/p>\n

What is an Infopreneur?<\/h2>\n

An infopreneur is an entrepreneur who builds a business based on information products. Instead of selling items or services, they sell knowledge.<\/p>\n

That\u2019s a simple definition, but infopreneurship as with any type of entrepreneurship involves a good amount of research, time, and work to do right. But if you have knowledge you know other people can benefit from and are willing to put the work in, becoming an infopreneur can be both profitable and fulfilling.<\/p>\n

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How Becoming an Infopreneur Can Pay Off<\/h2>\n

Infopreneurship offers some key benefits in comparison to other types of entrepreneurship.<\/p>\n

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The overhead to get started is low.<\/h3>\n

When you\u2019re selling a product, you have to purchase inventory. If your business requires an office or storefront, you have to pay rent every month, along with all the supplies and furniture needed to turn those spaces into a business.<\/p>\n

An infopreneur doesn\u2019t need to deal with any of those costs. To start an information business, you need a website, time to create information products, and marketing knowledge. You may want to hire some people to help make your information products look or sound good, like a graphic designer or editor, but that\u2019s likely to be the most expensive part.<\/p>\n

When the financial investment required to get started is low, it keeps your risk low and makes the path to profit faster.<\/p>\n

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Information products usually only need to be created once and can be sold over and over again.<\/h3>\n

Creating information products does take a lot of time and work, but once you\u2019ve finished one, you can make money on it again and again as many times as there are people who want to buy it. Service providers have to continually provide their services, and businesses that sell physical products have to repeatedly buy more inventory to sell. \u00a0But if you create something that\u2019s high quality and market it well (that\u2019s the ongoing part), you can profit off the same information product for years to come.<\/p>\n

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You can work from anywhere.<\/h3>\n

When your work isn\u2019t tied to any particular office or city, you can work anywhere that has internet. Information products can be created just as easily from a house in Idaho as from a coffee shop in Berlin. Some infopreneurs take advantage of the location independence by traveling all over the world to work, while others like the freedom of staying home and working in pajamas with a dog as their officemate.<\/p>\n

Any place where you can stay productive is a place you can run an infopreneur business from.<\/p>\n

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The Main Tools of the Infopreneur\u2019s Trade<\/h2>\n

There\u2019s not one right path to infopreneurship, but these are some of the most common tools, resources, and product types to consider.<\/p>\n

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An Infopreneur\u2019s Products<\/h3>\n

You could share your knowledge on a street corner, but no one is likely to pay you for it. To sell your knowledge, you need to package it in a form that people will want to buy. For most infopreneurs, that means a mix of:<\/p>\n