{"id":15904,"date":"2017-01-30T14:28:15","date_gmt":"2017-01-30T19:28:15","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=15904"},"modified":"2017-01-30T14:28:15","modified_gmt":"2017-01-30T19:28:15","slug":"make-website-profitable-email-marketing","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/make-website-profitable-email-marketing\/","title":{"rendered":"How to Make Your Website Profitable With Email Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15938\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-Make-Your-Website-Profitable.png\" alt=\"How to Make Your Website Profitable with Email Marketing\" width=\"1202\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-Make-Your-Website-Profitable.png 1202w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-Make-Your-Website-Profitable-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-Make-Your-Website-Profitable-768x401.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/How-to-Make-Your-Website-Profitable-1024x535.png 1024w\" sizes=\"(max-width: 1202px) 100vw, 1202px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve taken the plunge and <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/creating-first-business-website\/\"><span style=\"font-weight: 400;\">created a website for your business<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you\u2019re even getting some <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/ways-to-network-drive-traffic-to-your-website\/\"><span style=\"font-weight: 400;\">good traffic<\/span><\/a><span style=\"font-weight: 400;\"> each time you release a new blog article or website page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now here\u2019s the tough question'\u00a6<\/span><\/p>\n<p><em><b>How many of these website visits are translating into real business? \u00a0\u00a0\u00a0<\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The reality is, most people won\u2019t be ready to buy from your business after just one or two visits. Your website visitors need time to get to know your business, products, and services - to decide if they\u2019d like to spend money with you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where email marketing comes in. <\/span><a href=\"https:\/\/www.constantcontact.com\/email-marketing\" target=\"_blank\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/a><span style=\"font-weight: 400;\"> allows you to stay in touch with your website visitors on a regular basis and nurture your leads toward the sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how you can add email marketing to your website strategy to <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/10-tips-to-writing-web-copy-that-attracts-visitors-and-drives-sales\/\"><span style=\"font-weight: 400;\">drive sales<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>1. Choose a reliable email marketing service.<\/h2>\n<p><span style=\"font-weight: 400;\">Rather than using a personal email account - like Gmail, Outlook, AOL, or Yahoo - to communicate with a group of email contacts, look into using a professional <\/span><a href=\"https:\/\/www.constantcontact.com\/email-marketing\" target=\"_blank\"><span style=\"font-weight: 400;\">email marketing service<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An email marketing service ensures your message gets delivered, looks great on any screen size, and is trackable, so you can see who is most engaged with you. <\/span><\/p>\n<p><strong><i>Want to give email marketing a try? <\/i><a href=\"https:\/\/www.constantcontact.com\/signup.jsp\" target=\"_blank\"><i>Sign up for a free 60 day trial of Constant Contact here<\/i><\/a><i>.<\/i><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Add a sign-up form to your website.<\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve signed up for an email marketing service, it\u2019s time to start <\/span><a href=\"https:\/\/blogs.constantcontact.com\/grow-email-list\/\" target=\"_blank\"><span style=\"font-weight: 400;\">growing your list<\/span><\/a><span style=\"font-weight: 400;\">. Your website is one of the best channels to entice new subscribers to opt in to your list. You just need to entice them with a <\/span><b>visible<\/b><span style=\"font-weight: 400;\">, <\/span><b>convenient<\/b><span style=\"font-weight: 400;\">, and <\/span><b>compelling<\/b><span style=\"font-weight: 400;\"> sign-up experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to keep in mind: <\/span><\/p>\n<ul>\n<li><b>Visible: <span style=\"font-weight: 400;\">Feature your sign-up form on every page of your website. That way, if someone is entering your website through social media or search, and isn\u2019t going directly to your homepage, they\u2019ll still know the opportunity to sign up exists.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Convenient:<\/strong> <span style=\"font-weight: 400;\">Keep your sign up experience as simple as possible. If possible, <a href=\"https:\/\/www.hostgator.com\/blog\/increase-subscribers-wordpress\/\">use an embeddable sign-up form<\/a>, so visitors don\u2019t have to navigate to a separate page to enter their contact form. You should also keep your form short and only ask for the information you need here - usually first name and email address are enough. <\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Compelling:<\/strong><span style=\"font-weight: 400;\"> \u00a0'Join our email list'\u009d usually won\u2019t be enough to catch a visitor\u2019s attention and inspire them to sign up. Instead, clearly show your visitors what\u2019s in it for them. Highlight the benefits of your list and don\u2019t be afraid to bait people with an incentive.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s a great example from <\/span><a href=\"https:\/\/www.doorcountycoffee.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Door County Coffee &amp; Tea Co<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15908\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/image00.png\" alt=\"Email signup form\" width=\"373\" height=\"473\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/image00.png 373w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/image00-237x300.png 237w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Their sign-up form pops up a few seconds after visitors are on their site. Visitors can easily sign up with just an email address. Best of all, their form highlights the benefits of being a subscriber - including exclusive sales, recipes, and events.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Deliver a fantastic first impression.<\/h2>\n<p><span style=\"font-weight: 400;\">Has this ever happened to you? You sign up for an email list, and then'\u00a6nothing. By the time you get a first email from the business, you\u2019ve practically forgotten about them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let your business fall into this trap! Follow up with a <\/span><a href=\"https:\/\/blogs.constantcontact.com\/write-a-welcome-email\/\" target=\"_blank\"><span style=\"font-weight: 400;\">winning Welcome Email<\/span><\/a><span style=\"font-weight: 400;\"> that delivers on your promise and reaches your new subscribers when they are highly engaged with you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a recent Epsilon study, Welcome Emails receive the highest open rates (<\/span><a href=\"http:\/\/www.chiefmarketer.com\/welcome-emails-best-practice-vs-common-practice\/\" target=\"_blank\"><span style=\"font-weight: 400;\">60 percent to 70 percent<\/span><\/a><span style=\"font-weight: 400;\">) compared to every other type of marketing email. Set up a Welcome Email to automatically go out on your behalf and start your new relationship on the right foot. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Door County Coffee &amp; Tea Co. sends a friendly Welcome Email that includes a recipe made with their whole bean coffee.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-15909\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/image01-1-554x1024.png\" alt=\"Welcome Email example\" width=\"554\" height=\"1024\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/image01-1-554x1024.png 554w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/image01-1-162x300.png 162w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/image01-1.png 669w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not only do they make a positive impression on new subscribers, they\u2019re also driving repeat website visits, and sharing an effective way to use their product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>How can your business benefit from email marketing?<\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/thedma.org\/blog\/data-driven-marketing\/saturday-stat-series\/\" target=\"_blank\"><span style=\"font-weight: 400;\">66 percent<\/span><\/a><span style=\"font-weight: 400;\"> of online consumers reporting they have made a purchase as a result of an email marketing message, it\u2019s time to get serious about adding email marketing to your website strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put this three-step strategy into action to connect with your website visitors and drive them towards a sale. <\/span><\/p>\n<p><b><i>Ready to give email marketing a try? <\/i><\/b><a href=\"https:\/\/www.constantcontact.com\/signup.jsp\" target=\"_blank\"><b><i>Test drive a Constant Contact email marketing account free for 60 days.<\/i><\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve taken the plunge and created a website for your business. Maybe you\u2019re even getting some good traffic each time&#8230;<\/p>\n","protected":false},"author":175,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-15904","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Your Website Profitable With Email Marketing - HostGator<\/title>\n<meta name=\"description\" content=\"Email marketing allows you to stay in touch with your website visitors on a regular basis and nurture your leads toward the sale. 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