{"id":15779,"date":"2017-02-01T14:05:09","date_gmt":"2017-02-01T19:05:09","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=15779"},"modified":"2018-09-07T17:15:00","modified_gmt":"2018-09-07T22:15:00","slug":"grammys-snappy-edition","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/","title":{"rendered":"The Grammys, Snappy Edition"},"content":{"rendered":"

On February 12, many of the world\u2019s greatest musicians will gather to be honored for their craft. Many of those musicians aren\u2019t just good at music though; they (and their marketing teams) have built websites that offer great examples of how to do web marketing well. To honor their skills at another type of craft, we at HostGator have decided to provide our own awards to Grammy nominees based on the marketing savvy on display on their websites.<\/p>\n

Without further ado, here are 2017\u2019s winners of the Snappys.<\/p>\n

\"HostGator<\/a><\/p>\n

 <\/p>\n

Best Landing Page<\/h2>\n

Winner: Lukas Graham<\/a><\/h3>\n

A good landing page<\/a> is focused on trying to get visitors to do one specific thing.\u00a0 That means the action you want your visitors to take should be clear, the case for doing so briefly made, and the page designed to minimize distractions.<\/p>\n

People who navigate to Lukas Graham\u2019s website are hit with a page that is a perfect case study in all the best practices of a good landing page.<\/p>\n

\"Lukas<\/p>\n

First, you know right away what action this page wants you to take: Sign up. Then, they sum up in just a few words what you get when you do so: exclusive updates and special offers. Other than those words and the sign up box, the only other thing on the page is the small link in the top right to enter the main website. The page checks all the boxes for a high-converting, well-designed landing page.<\/p>\n

 <\/p>\n

Most Intuitive Web Design<\/h2>\n

Winner: Drake<\/a><\/h3>\n

You want anybody landing on your website to be able to find whatever they\u2019re looking for easily and quickly. Drake\u2019s website has a simple, clean design that puts all the navigation options front and center (well, to the left) where any visitor can find them.<\/p>\n

\"Drake<\/p>\n

All the information you could need is right there in the left-hand menu. Our only complaint about Drake\u2019s website: he falls prey to one of our top ten homepage mistakes<\/a> by including an autoplay video.<\/p>\n

 <\/p>\n

Most Unique Web Layout<\/h2>\n

Winner: Rihanna<\/a><\/h3>\n

Part of the appeal of a pop star like Rihanna is that she\u2019s always bringing something new and fresh to the scene. In her website, as in her songs and style, Rihanna doesn\u2019t bother with the conventional. She does something entirely different.<\/p>\n

\"Rihanna<\/p>\n

While she keeps the left-hand menu for intuitive navigation, the rest of Rihanna\u2019s home page provides a unique visual layout that looks great and allows users to navigate the site via images. When you scroll over each image, you get a little more information to help you decide whether or not to click.<\/p>\n

In spite of being different than the design choices commonly used on websites, Rihanna\u2019s layout is easy for visitors to figure out and it looks good.<\/p>\n

 <\/p>\n

Best Website Visuals<\/h2>\n

Winner: Sturgill Simpson<\/a><\/h3>\n

Sturgill Simpson\u2019s website has a distinct illustration style that immediately gives the website character and provides a visual theme that ties back to the artist\u2019s album A Sailor\u2019s Guide to Earth.<\/em><\/p>\n

\"Sturgill<\/p>\n

The whole website keeps up the visual style, making it thematically resonant and attractive throughout.<\/p>\n

 <\/p>\n

Best Website Photography<\/h2>\n

Winner: Beyonc\u00c3\u00a9<\/a><\/h3>\n

While Simpson does a great job with illustrations, Beyonc\u00c3\u00a9 is the queen of great photography. Her website\u2019s design centers on beautiful photos of Queen Bey herself, her costumes, her performances and any other great visual mementos she chooses to share with her followers.<\/p>\n

\"Beyonce<\/p>\n

When you photograph like Beyonc\u00c3\u00a9 does, why not<\/em> make that the centerpiece of your website?<\/p>\n

For bonus points, her website also has a whole section, #Beygood<\/a>, devoted to highlighting the singer\u2019s philanthropic efforts and actions fans can take to do good.<\/p>\n

 <\/p>\n

Best Website Animation<\/h2>\n

Winner: Anderson Paak<\/a><\/h3>\n

Some basic animation turns a colorful, alluring image into something you can hardly take your eyes off of, in spite of its simplicity. For a cool touch, the animation on Anderson Paak\u2019s home page is even slightly interactive.<\/p>\n

\"Anderson<\/p>\n

On top of the neat effect the animation has, the page manages to clearly communicate the main thing it wants every visitor to know: where to buy the artist\u2019s music.<\/p>\n

 <\/p>\n

Best Mobile Site<\/h2>\n

Winner: Adele<\/a><\/h3>\n

With nearly 60% of all searches<\/a> now happening on mobile devices, no website can afford not to have a mobile friendly version. Adele\u2019s website works great on mobile.\u00a0 It\u2019s visual, the CTA buttons are all big enough to see clearly and click comfortably on a mobile device, and you can scroll down to see your different options.<\/p>\n


\n\"Adele\u00a0 \u00a0\"Adele\u00a0 \u00a0\"Adele<\/center>Adele\u2019s marketing team clearly gets how important mobile is and how crucial it is to provide an intuitive, easy experience to visitors on a mobile device. Her mobile website gets it right; many brand websites could learn a thing or two from it.<\/p>\n

 <\/p>\n

Best Website<\/h2>\n

Just as the Grammys do, we\u2019ve left the most important category for last. With so many websites to choose from, all of which show different strengths, this isn\u2019t an easy category to choose a winner in, but decisions must be made. For 2017, our choice for Best Website from a Grammy contender goes to'\u00a6.<\/p>\n

Winner: Sturgill Simpson<\/h3>\n

The illustrations on the website look great, they tie into the album\u2019s theme, and the website checks a lot of important marketing boxes.<\/p>\n

The main page has clear CTAs:<\/p>\n

\"Sturgill<\/p>\n

The navigation options are clear and intuitive:<\/p>\n

\"Sturgill<\/p>\n

Every page has a CTA to sign up for email updates at the bottom:<\/p>\n

\"Sturgill<\/p>\n

And it\u2019s optimized for mobile:<\/p>\n


\n\"Sturgill\u00a0 \u00a0\"Sturgill\u00a0 \u00a0\"Simpson<\/center>All in all, it does enough right to merit our biggest award of the year.<\/p>\n

To some degree, musicians have different marketing goals and best practices than a lot of other brands, but every business can learn from looking at good website examples and analyzing why they work. Consider if there\u2019s anything you can borrow from this year\u2019s “Snappys” winners to make your own website stronger.<\/p>\n","protected":false},"excerpt":{"rendered":"

On February 12, many of the world\u2019s greatest musicians will gather to be honored for their craft. Many of those…<\/p>\n","protected":false},"author":166,"featured_media":15919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-15779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adventures-of-snappy"],"yoast_head":"\nThe Grammys, Snappy Edition - HostGator<\/title>\n<meta name=\"description\" content=\"We at HostGator have decided to provide our own awards to Grammy nominees based on the marketing savvy on display on their websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Grammys, Snappy Edition\" \/>\n<meta property=\"og:description\" content=\"We at HostGator have decided to provide our own awards to Grammy nominees based on the marketing savvy on display on their websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-01T19:05:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-07T22:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2017\/01\/hostgator_banner-copy-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kristen Hicks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atxcopywriter\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Hicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/\"},\"author\":{\"name\":\"Kristen Hicks\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\"},\"headline\":\"The Grammys, Snappy Edition\",\"datePublished\":\"2017-02-01T19:05:09+00:00\",\"dateModified\":\"2018-09-07T22:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/\"},\"wordCount\":990,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/hostgator_banner-copy-2.png\",\"articleSection\":[\"Adventures of Snappy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/grammys-snappy-edition\/\",\"name\":\"The Grammys, Snappy Edition - 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