{"id":15632,"date":"2016-12-27T14:29:40","date_gmt":"2016-12-27T19:29:40","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=15632"},"modified":"2019-06-07T11:15:57","modified_gmt":"2019-06-07T16:15:57","slug":"webinar-set-sales-tracking-utm","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/webinar-set-sales-tracking-utm\/","title":{"rendered":"WEBINAR: Set Up Your Sales Tracking for a Stress-Free Year"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1628\" height=\"914\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-28-at-1.55.18-PM.png\" alt=\"sales tracking Facebook Live\" class=\"wp-image-15668\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-28-at-1.55.18-PM.png 1628w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-28-at-1.55.18-PM-300x168.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-28-at-1.55.18-PM-768x431.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-28-at-1.55.18-PM-1024x575.png 1024w\" sizes=\"(max-width: 1628px) 100vw, 1628px\" \/><\/figure><\/div>\n\n\n\n<p><em>This Facebook Live occurred on January 25th, 2017. Thanks to everyone who joined us!<\/em><\/p>\n\n\n\n<p>Here are the links we promised and additional resources to help you get started on a stress-free sales tracking solution!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/docs.google.com\/presentation\/d\/1brr6O3hTwthG5f3Gi1vT1zyxIcUPWCPjDsiF1QnlFog\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Webinar slide deck<\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/free-utm-builder-small-business-tracking-urls\/?utm_source=HostGator_Facebook&amp;utm_medium=referral&amp;utm_campaign=HG-Webinars&amp;utm_content=Sales-Tracking-Facebook-Live\">HostGator&#8217;s free UTM Builder<\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/add-google-analytics-wordpress-website\/?utm_source=HostGator_Facebook&amp;utm_medium=referral&amp;utm_campaign=HG-Webinars&amp;utm_content=Sales-Tracking-Facebook-Live\">Adding Google Analytics to your WordPress Website<\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/the-ultimate-resource-for-google-analytics\/?utm_source=HostGator_Facebook&amp;utm_medium=referral&amp;utm_campaign=HG-Webinars&amp;utm_content=Sales-Tracking-Facebook-Live\">Ultimate Resource Guide to Google Analytics<\/a><\/li><\/ul>\n\n\n\n<center><figure><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FHostGator%2Fvideos%2F10154866756577092%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure><\/center>\n\n\n\n<p><em>Original post below:<\/em><\/p>\n\n\n\n<p>Think back on your most recent sale and ask yourself the following questions&#8230;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How did it go?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which channels did you use?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which ones performed best? Which performed worst?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you need to replicate next time?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What should you not do again?<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s easy enough&nbsp;to answer the first question. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you aren\u2019t able to answer the rest, or you find yourself just answering from your gut, <strong>that\u2019s a sign that you need to be using sales tracking.&nbsp;<\/strong><\/span><\/p>\n\n\n\n<p>Fortunately, we&#8217;ve got an upcoming webinar designed to help you do just that. Drawing on our own experiences at HostGator from managing the sales tracking for our weeklong Black Friday\/Cyber Monday sale, we&#8217;ll share how to easily and systematically identify your marketing channels and track which sales come from which channels.<\/p>\n\n\n\n<p><em>How does this knowledge help you?<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You&#8217;ll plan future sales better&nbsp;because you&#8217;ll know which channels perform best.<\/li><li>You&#8217;ll devote more energy and spend to your higher-performing channels, and&nbsp;waste less money in your underperforming ones.<\/li><li>You&#8217;ll have more time to spend strategizing and building your business because the tracking will be taken care of.<\/li><li>Most importantly, you&#8217;ll make more money and grow your business faster.<\/li><\/ul>\n\n\n\n<p><strong>Meet Your Hosts:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/IMG_7270-150x150.jpg\" alt=\"Amelia Willson\" class=\"wp-image-15665\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/IMG_7270-150x150.jpg 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/IMG_7270-300x300.jpg 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/IMG_7270-768x768.jpg 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/IMG_7270.jpg 890w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p><em>About Amelia Willson<\/em><\/p>\n\n\n\n<p>Amelia is the Content Marketing Manager for HostGator. Her areas of expertise include content development and strategy, SEO, and online reputation management. When she&#8217;s not helping entrepreneurs with their online marketing needs, you can usually find her running around Austin with her dog or blogging about Disneyland.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/kyler-150x150.png\" alt=\"Kyler Patterson\" class=\"wp-image-15666\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/kyler-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/kyler-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/kyler.png 532w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p><em>About Kyler Patterson<\/em><\/p>\n\n\n\n<p>Kyler is the Customer Growth\u00a0Manager for HostGator. He has been featured in Search Engine Journal, Social Media Examiner, and other industry publications. When he\u2019s not working his 9-5, you can probably catch him playing with his Facebook ads.<br> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Facebook Live occurred on January 25th, 2017. Thanks to everyone who joined us! Here are the links we promised&#8230;<\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-15632","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WEBINAR: Set Up Your Sales Tracking for a Stress-Free Year - HostGator<\/title>\n<meta name=\"description\" content=\"Discover the simple solution to sales tracking.\u00c2\u00a0Join us Wednesday, January 25th at noon Central for a FREE webinar hosted on Facebook Live.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/webinar-set-sales-tracking-utm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINAR: Set Up Your Sales Tracking for a Stress-Free Year\" \/>\n<meta property=\"og:description\" content=\"Discover the simple solution to sales tracking.\u00c2\u00a0Join us Wednesday, January 25th at noon Central for a FREE webinar hosted on Facebook Live.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/webinar-set-sales-tracking-utm\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-27T19:29:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T16:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-28-at-1.55.18-PM.png\" \/>\n<meta name=\"author\" content=\"Amelia Willson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/amelioratethis\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amelia Willson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/webinar-set-sales-tracking-utm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/webinar-set-sales-tracking-utm\/\"},\"author\":{\"name\":\"Amelia Willson\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/298f3a29838ac98eb9658dd28b00c63e\"},\"headline\":\"WEBINAR: Set Up Your Sales Tracking for a Stress-Free Year\",\"datePublished\":\"2016-12-27T19:29:40+00:00\",\"dateModified\":\"2019-06-07T16:15:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/webinar-set-sales-tracking-utm\/\"},\"wordCount\":375,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/webinar-set-sales-tracking-utm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-28-at-1.55.18-PM.png\",\"articleSection\":[\"Startup &amp; 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