{"id":15591,"date":"2017-03-17T09:09:03","date_gmt":"2017-03-17T14:09:03","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=15591"},"modified":"2019-07-10T09:09:23","modified_gmt":"2019-07-10T14:09:23","slug":"build-brand-recognition","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/build-brand-recognition\/","title":{"rendered":"How to Build Brand Recognition, One Link at a Time"},"content":{"rendered":"

\"branded<\/p>\n

Business owners, job seekers, bloggers, and affiliate marketers all face the same challenge: building brand recognition to stand out from the crowd.<\/p>\n

Social media, we\u2019re told, is the land of opportunity a nearly infinite network of possible touchpoints<\/a> we can use to interact with followers, find mentors, listen to our target customers, and establish ourselves as experts in our fields.<\/p>\n

The problem with standing out from the social media crowd is that the crowd is large and talkative.<\/p>\n

Three years ago, the average social media user encountered 285 pieces of content<\/a> every day.<\/p>\n

That was just the average. Active and highly engaged social media users received as many as one thousand links (or more) daily. It\u2019s reasonable to assume that those numbers are higher now, as more businesses turn to social media to engage with their audiences.<\/p>\n

Does your brand get credit for your social shares?<\/h2>\n

Each link you share offers useful or entertaining information, but each non-branded link you share also pulls users\u2019 focus away from your brand.<\/p>\n

This can happen when the link is a long URL that includes the original source domain.<\/p>\n