{"id":15420,"date":"2017-03-16T09:09:48","date_gmt":"2017-03-16T14:09:48","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=15420"},"modified":"2019-09-30T14:42:42","modified_gmt":"2019-09-30T19:42:42","slug":"how-choose-best-domain-name-blog","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-choose-best-domain-name-blog\/","title":{"rendered":"How You Can Choose The Best Domain Name For Your Blog"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16129 size-full\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/best-domain-name.png\" alt=\"choose best domain name for your blog\" width=\"1199\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/best-domain-name.png 1199w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/best-domain-name-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/best-domain-name-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/best-domain-name-1024x536.png 1024w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve decided to start a blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know what it will be about, you know who your target audience is, and you\u2019ve drafted a list of individual post ideas you can use to keep up a regular posting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only thing standing between you and your first published post? <strong>You need a domain for that new blog. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suddenly, your new blog project feels a bit daunting. How do you choose a great name when millions of names are already registered? Should you go with .com, .blog, .cat or one of the hundreds of other <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/06\/16\/top-level-domain\/\">top level domain options<\/a>? How do you protect your privacy when you register your domain? What about SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get overwhelmed. There\u2019s a lot of great information online about the best way to select a domain name for your blog, and we\u2019ve sifted through it to bring you the highlights. (<a href=\"https:\/\/www.hostgator.com\/domains\">We also know a thing or two about registering domain names ourselves.<\/a>) Here are the 11 most important things to consider as you decide on your blog\u2019s domain name.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12307\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Create-Your-Blog-1.gif\" alt=\"Create Your Blog\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<h2>Your domain = Your brand<\/h2>\n<p><span style=\"font-weight: 400;\">What\u2019s your blog\u2019s brand? If it\u2019s a blog for your business, it\u2019s part of your business brand. If it\u2019s a personal blog, it will reflect on you personally, whether you\u2019re seeking jobs, promoting your services to clients, or keeping visitors entertained. Take the time to think about the <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2015\/07\/21\/how-to-make-your-brand-matter\/\"><span style=\"font-weight: 400;\">feelings, values, and uniqueness<\/span><\/a><span style=\"font-weight: 400;\"> you want your blog to convey, and use that information to guide your domain name choice.<\/span><\/p>\n<p>[bctt tweet=&#8221;Your domain name = Your brand. Don&#8217;t forget that! #branding&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<h2>Keep it short<\/h2>\n<p><span style=\"font-weight: 400;\">Short domain names are easy to remember, type in, and share. Short domain names also display fully on even small screens, an important consideration now that <\/span><a href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">most US digital media consumers browse on smartphones<\/span><\/a><span style=\"font-weight: 400;\"> instead of computers.<\/span><\/p>\n<h2>Pass the 'radio test'\u009d<\/h2>\n<p><span style=\"font-weight: 400;\">If you say your domain name aloud and a listener can type it into their browser, it passes the 'radio test.'\u009d This is important because, according to both\u00a0<\/span><a href=\"https:\/\/assets.entrepreneur.com\/article\/9-essential-elements-choosing-domain-name-infographic.jpg?_ga=1.243367239.375199686.1479474382\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">Entrepreneur<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/moz.com\/blog\/how-to-choose-a-domain-name-whiteboard-friday\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><span style=\"font-weight: 400;\">, pronounceable domains are easier to remember and more likely to be shared.<\/span><\/p>\n<p>[bctt tweet=&#8221;Does your domain name pass the Radio Test? Say it out loud, and people should be able to type it in.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<h2>.com or bust?<\/h2>\n<p><span style=\"font-weight: 400;\">There are so many top level domain options today that making a decision can be intimidating. Here\u2019s a timesaving solution: <strong>Go with .com if you can.<\/strong> Even after all these years, .com is still the market leader and <\/span><a href=\"http:\/\/www.inc.com\/peter-roesler\/will-new-top-level-domains-matter-in-2015.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">.com still appears to have a trust advantage<\/span><\/a><span style=\"font-weight: 400;\"> with internet users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are times when an alternate TLD can enhance your domain branding. Someone who blogs about data security, for example, might choose the .tech TLD, and a blogger who reviews monthly product-box deliveries might be able to work .club into the domain name. You can explore TLD options at <\/span><span style=\"font-weight: 400;\">HostGator partner\u00a0<\/span><a href=\"http:\/\/www.domain.com\/domains\/hostgator\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Domain.com<\/span><\/a><span style=\"font-weight: 400;\">, which offers more than 300 TLDs, including .design, .wedding, and .recipes.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/domains\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12326\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Domain-Name-1.gif\" alt=\"Domain Name\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<h2><b>Keep squatters away<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/09\/01\/cybersquatting-domain-name-shark\/\">Cybersquatting is a real problem<\/a>, and while registering a domain using someone else&#8217;s trademark<\/span><span style=\"font-weight: 400;\">\u00a0is <\/span><a href=\"http:\/\/www.slate.com\/articles\/news_and_politics\/explainer\/2008\/12\/is_cybersquatting_against_the_law.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">illegal<\/span><\/a><span style=\"font-weight: 400;\">, squatters (and even domain registrants acting in good faith) can create confusion around your domain by registering variants, like the plural version or the same name with another top-level domain. To avoid confusion, you may want to spend a few extra bucks to register domain names very similar to yours and redirect them to your blog. Some real-world examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stabucks.com redirects to Starbucks.com<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HostGators.com redirects to HostGator.com<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amazon.sale redirects to the 'Today\u2019s Deals'\u009d page at Amazon.com<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You may not have the budget to register every possible variation of your domain name, but it\u2019s a good idea to pick up the .info, .net, and .biz versions if you can.<\/span><\/p>\n<h2>Scout social-media availability<\/h2>\n<p><span style=\"font-weight: 400;\">Make sure the domain name is available as an account name in the social media channels you\u2019ll use. Otherwise you\u2019re setting up your blog for visitor confusion and possible trademark battles (see below).<\/span><\/p>\n<h2>Avoid domain name confusion<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019re not likely to copy or reference the domain name of a major existing brand like Amazon or Starbucks, but you might accidentally step on the toes of a smaller blog or brand. Spend some time online looking for businesses and blogs with similar domain names. Adjust yours, if you need to, to avoid confusion and potential lawsuits. As Rand Fishkin says in the Whiteboard Friday video below<\/span><span style=\"font-weight: 400;\">, 'it&#8217;s not your judgment. It&#8217;s not even your audience&#8217;s judgment. It&#8217;s what you think a judge in the jurisdiction might have the judgment about.'\u009d<\/span><\/p>\n<p><center><iframe loading=\"lazy\" class=\"wistia_embed\" src=\"https:\/\/fast.wistia.com\/embed\/iframe\/bnm85mj8mn\" name=\"wistia_embed\" width=\"480\" height=\"120\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/center><\/p>\n<h2>Keywords in your domain name? Maybe<\/h2>\n<p><span style=\"font-weight: 400;\">It makes sense to use search keywords in your domain name as long as they\u2019re part of your brand and you understand you won\u2019t get an SEO value from them. A decade or so ago, the internet was full of generic-sounding keyword-rich domains like CheapCottonShirts.com or RemoteControlCarBlog.com. At best, search engine honchos say <\/span><a href=\"http:\/\/searchengineland.com\/bing-its-a-myth-that-keyword-rich-domain-names-improve-search-rankings-181867\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">keywords in the domain name don\u2019t enhance SEO<\/span><\/a><span style=\"font-weight: 400;\"> enough to make the loss of unique branding worth it these days. At worst, Google may even <a href=\"https:\/\/searchenginewatch.com\/2016\/11\/28\/what-is-an-exact-match-domain-emd-and-why-does-google-want-to-punish-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">penalize you for it<\/a>.<\/span><\/p>\n<h2>Hyphens in your domain name? No way<\/h2>\n<p><span style=\"font-weight: 400;\">Take it from someone with a hyphenated name: Hyphens are a hassle. Worse, research shows that a hyphenated domain name can undermine your blog. Not only are they difficult for users to remember and type in, they can also look spammy to search engines. <\/span><span style=\"font-weight: 400;\">If you\u2019re considering a domain name that only works if it includes hyphens, head back to the drawing board and come up with hyphen-free alternatives.<\/span><\/p>\n<p>[bctt tweet=&#8221;Avoid hyphens in your domain names &#8211; they&#8217;re tricky for users and look spammy.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<h2>Protect your privacy<\/h2>\n<p><span style=\"font-weight: 400;\">When you register your domain, you\u2019ll have the option to buy <\/span><a href=\"http:\/\/support.hostgator.com\/articles\/launchpad-how-to-enable-whois-privacy\"><span style=\"font-weight: 400;\">domain privacy protection<\/span><\/a><span style=\"font-weight: 400;\">, which keeps your billing address and name out of the international WHOIS searchable database of domain registrants. With privacy protection, when someone looks up your domain, they\u2019ll see the corporate address of your privacy protection service, rather than your home or business address.<\/span><\/p>\n<h2>Remember to renew<\/h2>\n<p><span style=\"font-weight: 400;\">Depending on the <a href=\"https:\/\/www.hostgator.com\/domains\">domain name registration<\/a> service you use and the length of time you pay for, you may need to manually renew your domain registration and privacy protection every year or two. This takes only a couple of minutes, but it\u2019s easy to overlook the renewal-notice email, and if you don\u2019t renew within a certain time, your domain name can go dark or be sold to someone else. HostGator helps bloggers and businesses avoid this problem by <\/span><span style=\"font-weight: 400;\">auto-renewing your domain registration<\/span><span style=\"font-weight: 400;\"> by default.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take your time choosing your blog domain and remember that if you want something different later on, you can always choose a new domain and 301 redirect your blog to it. Learn more on the HostGator blog about how your <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2015\/09\/15\/3-ways-to-make-money-with-a-blog\/\"><span style=\"font-weight: 400;\">blog can make you money<\/span><\/a><span style=\"font-weight: 400;\"> and maybe even <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2015\/05\/14\/5-steps-to-creating-a-blog-that-can-change-your-life\/\"><span style=\"font-weight: 400;\">change your life<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve decided to start a blog. You know what it will be about, you know who your target audience is,&#8230;<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-15420","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose the Best Domain Name for Your Blog | HostGator<\/title>\n<meta name=\"description\" content=\"You\u00e2\u20ac\u2122ve decided to start a blog. The only thing standing between you and your first published post? You need a domain for that new blog. 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