{"id":13426,"date":"2016-12-28T10:29:42","date_gmt":"2016-12-28T15:29:42","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=13426"},"modified":"2016-12-28T10:29:42","modified_gmt":"2016-12-28T15:29:42","slug":"post-holiday-small-business-checklist","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/post-holiday-small-business-checklist\/","title":{"rendered":"Your Post-Holiday Small Business Checklist is Here"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15653\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Post-Holiday-Small-Business-Checklist.png\" alt=\"Post Holiday Small Business Checklist\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Post-Holiday-Small-Business-Checklist.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Post-Holiday-Small-Business-Checklist-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Post-Holiday-Small-Business-Checklist-768x401.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Post-Holiday-Small-Business-Checklist-1024x535.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>You may be so over wrapping paper and rush orders by this point, but successful online shop owners know they aren\u2019t finished with the holidays until they\u2019ve done a thorough review of what worked and what didn\u2019t during the holiday season.<\/p>\n<p>This will give you the information you need to <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/10\/25\/get-ready-small-business-saturday\/\">refine your marketing and product offerings<\/a> for 2017\u2019s holiday season, and it can help you retool your marketing, fulfillment, and shipping practices ahead of late-winter and spring gift-buying holidays like Valentine\u2019s Day, Mother\u2019s Day, and graduation.<\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12309\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/WordPress-Hosting-2.gif\" alt=\"Recommended WordPress Hosting\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Define your business holiday season<\/h2>\n<p><span style=\"font-weight: 400;\">First, decide what period you\u2019re including in your holiday review. There\u2019s no official definition of the holiday shopping season, but many retailers start with Black Friday and end with Christmas Day, New Year\u2019s Day, or another date in that range. Use the same date range for all the elements of your checklist below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Review your holiday sales data<\/h2>\n<p><span style=\"font-weight: 400;\">The best way to start is to prepare a profit and loss statement just for your holiday sales period. If you\u2019re not already doing P&amp;L statements, now is a good time to start. Over time, these documents can show you whether your business is growing, shrinking or stuck in place. QuickBooks offers a <\/span><a href=\"http:\/\/quickbooks.intuit.com\/r\/financial-management\/free-income-statement-i-e-profit-and-loss-statement-template-example-and-guide\/\"><span style=\"font-weight: 400;\">free P&amp;L template<\/span><\/a><span style=\"font-weight: 400;\"> here. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you\u2019re looking at your sales numbers for the P&amp;L, make a note of your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total holiday season sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Peak days for transactions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Peak days for sales totals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best-selling items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Worst-selling items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average transaction amount<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most common billing ZIP codes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most common shipping ZIP codes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you offered holiday promo codes, percentage of transactions that used them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you offered a free shipping deal, percentage of transactions that used it<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you offered gift wrap (free or paid), percentage of transactions that used it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These numbers will help show you which products and offers performed best, which areas contain most of your customers (and gift recipients), and how your daily transactions and sales totals compared to other times of the year.<\/span><\/p>\n<p>[bctt tweet=&#8221;Reviewing how well your holiday sales went? Start with a P&amp;L statement. #bestpractice&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h2>Calculate your holiday sales season costs<\/h2>\n<p><span style=\"font-weight: 400;\">This information can go into your holiday season P&amp;L sheet. Remember to include seasonal expenses such as: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">part-time help<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gift-wrap and additional shipping supplies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">higher payment processing and fraud-prevention costs<\/span><\/li>\n<li style=\"font-weight: 400;\">seasonal print and\/or digital advertising costs<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you paid for holiday-season print or digital advertising, be sure to include it in your total, too.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Review your customer feedback<\/h2>\n<p><span style=\"font-weight: 400;\">Round up all the holiday-season reviews left by your customers on social media and review sites, <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/11\/08\/best-ways-to-survey-customers\/\"><span style=\"font-weight: 400;\">customer survey results<\/span><\/a><span style=\"font-weight: 400;\">, and feedback from emails and calls, and you\u2019ll get a sense of how well you served your holiday shoppers. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where did you excel? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where can you improve? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What were the most common questions from customers?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take the time now to sort out any unresolved customer issues to bolster your reputation, maintain those relationships, and save time next holiday season.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Think about how you spent your time during the holiday sales season<\/h2>\n<p><span style=\"font-weight: 400;\">Being busy due to holiday sales is a good problem to have, but being too busy can harm your customer service, order fulfillment, reputation, bottom line, and even your personal life. Ask yourself: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did you have enough time to manage your business during holiday sales peaks while still answering customer questions and dealing with problems as they arose?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If not, how can you head off those problems next holiday season?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The solution might be as simple as streamlining your packing and shipping processes. Or it may be that you need to hire seasonal help during holiday sales peaks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Evaluate your holiday season profit (or loss)<\/h2>\n<p><span style=\"font-weight: 400;\">If you made a solid profit during the holidays, scored great reviews from your customers, and had time to manage your business well during the rush, congratulations! You won the small business holiday trifecta. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were overworked, you can start planning to hire help for next year, and if your reviews were only so-so, you have a roadmap for delivering better customer service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if your sales, reviews, and time allocation were good but you still didn\u2019t make a profit, or didn\u2019t make as much of a profit as you\u2019d hoped? In that case, it\u2019s time to review pricing and costs to see where you can make adjustments. Pay special attention to these areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Packing.<\/strong> If you sell and ship fragile or delicate items, your packing supply costs will increase along with your sales. Shop around for better prices on boxes, tape, bubble wrap and other must-haves, and hold onto recycled packing materials for peak sales times.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Shipping.<\/strong> If you offer free shipping, make sure the cost is built into your product prices. If shipping rates are proving to be a turnoff to your customers, compare your carrier and delivery speed options along with the costs of tracking and insurance. There\u2019s no reason you can\u2019t offer shipping options with more than one carrier if those options will cover your customers\u2019 expectations at rates they\u2019re willing to pay.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Advertising.<\/strong> Track your ad results very carefully to see which types of ads converted customers and which types underperformed. Going forward, focus just on the ad types that worked. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pricing.<\/strong> If your shipping, advertising, and other costs are as low as you can get them, sales are strong, and you\u2019re still not profitable, consider that your pricing may be too low across the board. As a small business owner, you\u2019ll never be able to compete with retail giants on price, but you may be able to <\/span><a href=\"https:\/\/hbr.org\/2015\/11\/retailers-cant-rely-on-holiday-season-gimmicks-like-they-used-to\" target=\"_blank\"><span style=\"font-weight: 400;\">outdo the competition on customer service<\/span><\/a><span style=\"font-weight: 400;\">. In fact, that\u2019s what experts recommend. The Harvard Business Review in 2015 noted, 'Perhaps the most successful retailers this holiday season will be the ones who compete on customer experience.'\u009d Make sure your customer service is excellent, then raise your prices and monitor the results. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The good news about making cost and price adjustments now is that you have plenty of time to test and refine them before Black Friday 2017. Consider Valentine\u2019s Day, Mother\u2019s and Father\u2019s Day, and graduation season early test runs for improvements to your business, and <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/10\/28\/prepare-ecommerce-store-cyber-monday\/\">get your business ready for the 2017 winter holidays<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may be so over wrapping paper and rush orders by this point, but successful online shop owners know they&#8230;<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-13426","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Post-Holiday Small Business Checklist is Here - HostGator<\/title>\n<meta name=\"description\" content=\"Successful shop owners know they aren\u00e2\u20ac\u2122t finished with the holidays until they\u00e2\u20ac\u2122ve done a thorough review of what worked and what didn\u00e2\u20ac\u2122t during the holidays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/post-holiday-small-business-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Post-Holiday Small Business Checklist is Here\" \/>\n<meta property=\"og:description\" content=\"Successful shop owners know they aren\u00e2\u20ac\u2122t finished with the holidays until they\u00e2\u20ac\u2122ve done a thorough review of what worked and what didn\u00e2\u20ac\u2122t during the holidays.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/post-holiday-small-business-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-28T15:29:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Post-Holiday-Small-Business-Checklist.png\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/post-holiday-small-business-checklist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/post-holiday-small-business-checklist\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"Your Post-Holiday Small Business Checklist is Here\",\"datePublished\":\"2016-12-28T15:29:42+00:00\",\"dateModified\":\"2016-12-28T15:29:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/post-holiday-small-business-checklist\/\"},\"wordCount\":1067,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/post-holiday-small-business-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Post-Holiday-Small-Business-Checklist.png\",\"articleSection\":[\"Startup &amp; 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