{"id":13288,"date":"2017-02-22T11:19:39","date_gmt":"2017-02-22T16:19:39","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=13288"},"modified":"2017-09-11T11:04:49","modified_gmt":"2017-09-11T16:04:49","slug":"promote-blog-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/promote-blog-on-pinterest\/","title":{"rendered":"5 Ways To Promote Your Blog On Pinterest That Actually Work"},"content":{"rendered":"

\"how<\/p>\n

Do you want more blog traffic? <\/span><\/p>\n

Of course, you do! <\/span><\/p>\n

Social media is continuing to be a hub for people to connect with others around the world. Moreover, Pinterest is paving the way for bloggers to drive referral traffic and increase audience engagement.<\/span><\/p>\n

Research shows that 'the half-life of a pin is <\/span>1,680 times longer<\/span><\/a> than a Facebook post.'\u009d This means more people are interacting with your content months after you post it. <\/span><\/p>\n

'Interaction is so easy on Pinterest that other networks have a reason to envy it. The recipe of a successful interaction is a smooth delivery of information across the board… All you need to do is create new boards, add new pins, invite others and like and re-pin other\u2019s pins,'\u009d writes <\/span>Mike Dane<\/span><\/a>, a digital marketing professional.<\/span><\/p>\n

It’s time to send Pinterest users to your blog. Here are five ways to get you started.<\/span><\/p>\n

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1. Create Multiple Boards<\/h2>\n

On Pinterest, visibility is vital to attracting new individuals to your account. <\/span><\/p>\n

Even with a targeted audience, there are several interests that your pinners will possess. So, make sure you\u2019re catering to those needs by developing multiple boards<\/strong> to gain their attention.<\/span><\/p>\n

For instance, if your blog is dedicated to all things cooking, create a board for slow cooker meals, one for dishes made under 30 minutes, and maybe another for desserts. This segmentation gives someone\u00a0an opportunity to pick what they want and find it quickly. <\/span><\/p>\n

For example, HostGator has several boards devoted to website inspiration, ranging from\u00a0blogging tips to design ideas for an arts & craft blog.<\/span><\/p>\n

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Another pro tip? Don\u2019t limit yourself to posting your articles in only one board. <\/strong><\/span><\/p>\n

More than <\/span>80% of pins are re-pins<\/span><\/a>. Thus, sharing the same pins in several boards<\/strong> can help more people find your blog via Pinterest\u2019s search function and category algorithms.<\/span><\/p>\n

'It\u2019s okay to pin your blog articles to more than one Pinterest board, but spread them out over time and pin other content in between so your Pinterest feed isn\u2019t just you pinning five pins of your blog post to different boards,'\u009d says <\/span>Peg Fitzpatrick<\/span>, co-author of <\/span>The Art of Social Media: Power Tips for Power Users<\/span><\/i>.<\/span><\/p>\n

Want to give your fans a chance to find your blog posts? Drive traffic with multiple boards.<\/span><\/p>\n

[bctt tweet=”80% of Pinterest pins are re-pins. Pro tip: reshare pins on multiple boards to increase visibility.” username=”hostgator”]<\/p>\n

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2. Post Creative Images<\/h2>\n

Photos make up <\/span>92% of all Pinterest posts<\/span><\/a>. So, you should really focus your energy on producing creative images for your followers. <\/span><\/p>\n

Start by formatting images properly.<\/strong> <\/span><\/p>\n

The <\/span>ideal aspect ratio<\/span> for Pinterest images is 2:3 with a minimum width of 600 pixels. <\/span><\/p>\n

Add a story-filled background to your images.<\/strong> <\/span><\/p>\n

For example, a recipe blogger might post a bowl of fruit on a checkered tablecloth in front of flowers. You want to set the mood for the person looking at the image, to entice them to want to read the blog post.<\/span><\/p>\n

Take photos up close<\/strong>, suggests blogger Ali at <\/span>Gimme Some Oven<\/span><\/a>. <\/span><\/p>\n

People should feel like they can actually experience the object on your Pinterest board. <\/span><\/p>\n

\"Pinterest<\/p>\n

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Tie your images to seasonal or holiday events.<\/strong><\/p>\n

Pinners are <\/span>two times more likely to celebrate events and holidays<\/span>. Plan your marketing strategy around pinning images that connect to special occasions, like Valentine\u2019s Day or Halloween. <\/span><\/p>\n

Experiment with your pin images and track which photos resonate with your fans. Then create more of those.<\/span><\/p>\n

[bctt tweet=”#Pinterest Photo Tips: Add a story line, take photos up close, and tie in seasonal events.” username=”hostgator”]<\/p>\n

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3. Write Descriptive Copy<\/h2>\n

Pinterest isn\u2019t all about photos. There\u2019s space to write text to make people take a second glance at your work. <\/span><\/p>\n

For instance, <\/span>article pins<\/span> include a headline, the author\u2019s name, and story description. These rich pins let you shape how people perceive your board. <\/span><\/p>\n

The headline should stick out to the reader.<\/strong> <\/span><\/p>\n

Use catchy, bold language that appeals to your audience. What would they like to read? If you have to shorten the original article title, do it! <\/span><\/p>\n

Use the same brand name on your blog on your Pinterest account.<\/strong> <\/span><\/p>\n

So, if everyone knows you as Betty the Gardener, keep the consistency. You don\u2019t want to confuse followers.<\/span><\/p>\n

Lastly, write a description that\u2019s interesting to the individual.<\/strong> <\/span><\/p>\n

You want people to feel compelled to click to learn more. <\/span><\/p>\n

Check out this example from the <\/span>New York Times<\/span><\/i>:<\/span><\/p>\n

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Freelance writer <\/span>Elna Cain<\/span><\/a> offers some additional tips to boost traffic:<\/span><\/p>\n