{"id":13133,"date":"2017-01-13T15:14:32","date_gmt":"2017-01-13T20:14:32","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=13133"},"modified":"2017-01-13T15:23:48","modified_gmt":"2017-01-13T20:23:48","slug":"review-your-business-performance","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/","title":{"rendered":"Smart Review Habits Can Help Your Business Thrive"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15842\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png\" alt=\"Review your business model\" width=\"1268\" height=\"707\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png 1268w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review-300x167.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review-768x428.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review-1024x571.png 1024w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><br \/>\n<span style=\"font-weight: 400;\">We\u2019ve reached the final step in the <a href=\"https:\/\/www.hostgator.com\/blog\/start-new-home-based-business\/\"><strong>HostGator Home Business Guide<\/strong><\/a>, and like <a href=\"https:\/\/www.hostgator.com\/blog\/customer-feedback-new-business\/\">listening to your customers<\/a>, this step is ongoing. Reviewing your business performance is the key to understanding whether you\u2019re reaching your audience and heading toward profitability. Major companies do this all the time, with everything from daily sales goals to quarterly financial filings and annual reports. You don\u2019t need to adopt an enterprise-level review schedule, but you do need to keep tabs on these 11 areas to keep your business on track.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"color: #cc6631;\"><a style=\"color: #cc6631;\" href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/HostGator-Ebook-Guide-To-Launching-Your-Home-Business.pdf\"><strong>Get the FREE eBook: Launch Your New Home Business!<\/strong><\/a><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>1. Review your role as a solopreneur<\/h2>\n<p><span style=\"font-weight: 400;\">Are you getting more skilled and confident at running your business? Do you have time to accomplish everything you need to do? Check in every couple of months and ask yourself if there are tasks you don\u2019t have the skills for or don\u2019t have time to do. Eventually, you may need to hire a contractor or an employee to take on some of that work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond your work 'in'\u009d your business, how much time do you spend working 'on'\u009d your business? Are you building a network of peers and mentors to talk with about successes and setbacks? Have you established great working relationships with your customers? Do you keep up with trends in your industry and attend business-related events?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Review your workspace<\/h2>\n<p><span style=\"font-weight: 400;\">If you started out storing inventory in your garage, do you still have room to park your car or is it time to rent storage space offsite? Does your office function well without creating family conflict? You may have begun with a laptop at the kitchen table, but you may be ready for a room with a door so you can focus on work and then put it aside during family time. Another thing to think about from time to time: does your office furniture support good posture, or are you throwing your back, neck, and wrists out of whack while you work? A standing desk and a chair with good back support are worthwhile investments if you spend a lot of time at your computer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Review your business plan<\/h2>\n<p><span style=\"font-weight: 400;\">Does your original plan still work as a decision-making guide or does it need revisions? Remember that factors outside your business can force you to re-evaluate your plan. Suppliers may change their offerings or raise their prices. The economy\u2019s ups and downs can affect your customers\u2019 shopping habits. By regularly reviewing your business plan, you\u2019ll be better prepared to adapt to these changes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>4. Review your banking, tax and insurance providers<\/h2>\n<p><span style=\"font-weight: 400;\">At least once a year, it\u2019s a good idea to look at your business bank, tax preparer, and professional insurance policy to make sure you\u2019re getting the right services for your business. For example, does your CPA help you identify the business-related tax deductions you\u2019re entitled to claim? Are you ready to pass off your bookkeeping to a professional? Have your professional insurance needs changed? Can you find a better deal on a business checking account? It may be that all your current providers are great, but it\u2019s a good idea to check anyway so you don\u2019t miss potential savings or better service.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>5. Review your web hosting plan and website<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve had your site template or design for more than a couple of years, you may need to revamp it or replace it to keep up with current mobile-display standards and customer expectations. Are your links all working properly? Does your host still deliver consistent uptime and fast page loads? Do you need to <a href=\"https:\/\/www.hostgator.com\/\">upgrade your hosting plan<\/a> for more bandwidth or more domains?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>6. Review your email setup<\/h2>\n<p><span style=\"font-weight: 400;\">Are you making the most of your professional email address? Once you reach a certain level of business, you may want to create more email addresses with your professional domain, such as admin, bookings, or billing @ yourbusiness.com. These can help you sort your mail and stay more organized, and of course if you hire an employee he or she will need a company email address. Review your email signature, too, to make sure it features the most current version of your business slogan or tagline and that all links work properly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>7. Review your customer listening habits<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What are customers telling you about your offerings? What\u2019s working well, and what needs improvement? How often do you talk with them in person or hear from them online, via email, and through social media? Has their feedback helped you improve your current products or create new ones? If so, how can you thank them? If not, how can you listen more effectively?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>8. Review your sales<\/h2>\n<p><span style=\"font-weight: 400;\">Have you reached your breakeven point yet? What does your profit and loss statement look like? Are your sales trending upward, holding steady, or declining? These are all critical questions, and you need to ask these questions often. As part of your sales review and customer conversations, find out if there are payment methods your customers would like you to offer. Making payments more convenient can boost sales, and there are a lot of new payment methods these days.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>9. Review your digital marketing efforts<\/h2>\n<p><span style=\"font-weight: 400;\">What are the open and click-through rates for your emails and <a href=\"https:\/\/support2.constantcontact.com\/articles\/FAQ\/2499\">how do they compare<\/a> to those for similar businesses? How\u2019s your social media engagement? More important than the number of followers is how responsive your followers are. Do you have real conversations with them? Are you regularly updating your blog and responding to comments and questions? You may reach a point where it\u2019s time to hire out some or all of your digital marketing writing and social media post scheduling so you can focus on your core business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>10. Review your pipeline and products<\/h2>\n<p><span style=\"font-weight: 400;\">Are you working on your next MVP or an improved version of an existing product? What are your customers asking for and what are they willing to pay for? Have you developed any tiered pricing options or packages? What about cross-sell and upsell options? More options can lead to more sales and new customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>11. Review your review process<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you make that <em>Inception<\/em> reference, rest assured that your whole workday doesn\u2019t have to be consumed with reviews. You may only need to review things like your bank, insurance, and workspace once a year, while customer feedback and sales need frequent monitoring. You\u2019ll have to develop a schedule that works for your business and then stick to it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s one more thing. Are you rewarding yourself on a regular basis for your efforts? Running your own home-based business has its perks but it\u2019s still work. In many ways it can be <\/span><b>more<\/b><span style=\"font-weight: 400;\"> work than a 9-to-5 job. So be sure to pencil in regular pats on the back, fun breaks, and time to reflect on everything you\u2019re accomplishing with your small business.<\/span><\/p>\n<p><em>Congratulations, and we wish you success!<\/em><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #cc6631;\"><a style=\"color: #cc6631;\" href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/HostGator-Ebook-Guide-To-Launching-Your-Home-Business.pdf\"><strong>Ready to get started? Download our\u00a0FREE eBook: Launch Your New Home Business!<\/strong><\/a><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve reached the final step in the HostGator Home Business Guide, and like listening to your customers, this step is&#8230;<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-13133","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Review Habits Can Help Your Business Thrive - HostGator<\/title>\n<meta name=\"description\" content=\"Review your business performance regularly. It&#039;s key to understanding whether you\u00e2\u20ac\u2122re reaching your audience and heading toward profitability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Review Habits Can Help Your Business Thrive\" \/>\n<meta property=\"og:description\" content=\"Review your business performance regularly. It&#039;s key to understanding whether you\u00e2\u20ac\u2122re reaching your audience and heading toward profitability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-13T20:14:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-13T20:23:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"Smart Review Habits Can Help Your Business Thrive\",\"datePublished\":\"2017-01-13T20:14:32+00:00\",\"dateModified\":\"2017-01-13T20:23:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/\"},\"wordCount\":1181,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png\",\"articleSection\":[\"Startup &amp; Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/\",\"name\":\"Smart Review Habits Can Help Your Business Thrive - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png\",\"datePublished\":\"2017-01-13T20:14:32+00:00\",\"dateModified\":\"2017-01-13T20:23:48+00:00\",\"description\":\"Review your business performance regularly. It's key to understanding whether you\u00e2\u20ac\u2122re reaching your audience and heading toward profitability.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png\",\"width\":1268,\"height\":707,\"caption\":\"Review your business model\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Smart Review Habits Can Help Your Business Thrive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\",\"name\":\"Casey Kelly-Barton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"caption\":\"Casey Kelly-Barton\"},\"description\":\"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention\",\"sameAs\":[\"http:\/\/caseykellybarton.com\/\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Smart Review Habits Can Help Your Business Thrive - HostGator","description":"Review your business performance regularly. It's key to understanding whether you\u00e2\u20ac\u2122re reaching your audience and heading toward profitability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/","og_locale":"en_US","og_type":"article","og_title":"Smart Review Habits Can Help Your Business Thrive","og_description":"Review your business performance regularly. It's key to understanding whether you\u00e2\u20ac\u2122re reaching your audience and heading toward profitability.","og_url":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2017-01-13T20:14:32+00:00","article_modified_time":"2017-01-13T20:23:48+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png"}],"author":"Casey Kelly-Barton","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Casey Kelly-Barton","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/"},"author":{"name":"Casey Kelly-Barton","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a"},"headline":"Smart Review Habits Can Help Your Business Thrive","datePublished":"2017-01-13T20:14:32+00:00","dateModified":"2017-01-13T20:23:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/"},"wordCount":1181,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png","articleSection":["Startup &amp; Small Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/","url":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/","name":"Smart Review Habits Can Help Your Business Thrive - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png","datePublished":"2017-01-13T20:14:32+00:00","dateModified":"2017-01-13T20:23:48+00:00","description":"Review your business performance regularly. It's key to understanding whether you\u00e2\u20ac\u2122re reaching your audience and heading toward profitability.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/01\/Review.png","width":1268,"height":707,"caption":"Review your business model"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/review-your-business-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Smart Review Habits Can Help Your Business Thrive"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a","name":"Casey Kelly-Barton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","caption":"Casey Kelly-Barton"},"description":"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention","sameAs":["http:\/\/caseykellybarton.com\/"],"url":"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/13133"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=13133"}],"version-history":[{"count":6,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/13133\/revisions"}],"predecessor-version":[{"id":15847,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/13133\/revisions\/15847"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=13133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=13133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=13133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}