{"id":12961,"date":"2019-08-15T10:30:19","date_gmt":"2019-08-15T15:30:19","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12961"},"modified":"2019-08-15T17:37:10","modified_gmt":"2019-08-15T22:37:10","slug":"wordpress-landing-pages-to-inspire-you","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/wordpress-landing-pages-to-inspire-you\/","title":{"rendered":"4 WordPress Landing Page Builders To Inspire You"},"content":{"rendered":"

Did you know that\u00a0<\/span>55% of visitors<\/span><\/a> spend fewer than 15 seconds on your website?<\/span><\/p>\n

As a conversion oriented marketer, you\u2019ll need to grab the attention of your visitors as quickly as possible and encourage them to do what you want on your website-either to subscribe to your list or purchase the product you sell.<\/span><\/p>\n

And because the\u00a0<\/span>human attention span<\/span><\/a> is now less than that of a goldfish 8 seconds capturing your visitors’\u00a0attention is difficult\u00a0and turning them into leads or customers is even harder. This is why creating landing pages must be an essential part of your marketing strategy.<\/span><\/p>\n

Landing pages remove all distractions from\u00a0a page and narrow your visitors\u2019 focus to the opt-in forms or call-to-action<\/a> buttons placed in it. This persuades them to take an action like filling out a lead form or making a purchase.<\/span><\/p>\n

\u00a0<\/p>\n

Creating a WordPress Landing Page<\/span><\/h2>\n

You don’t have to be a designer to create a landing page for your website. Yo<\/span>u can create landing pages yourself with a WordPress landing page plugin such as Thrive Landing Pages or OptimizePress. As there are many\u00a0different choices, you\u2019ll need to compare their features and find the right one that fits your need.<\/span><\/p>\n

In this post, I\u2019ll introduce\u00a0four WordPress landing page builders and example landing pages built with them. I hope this will inspire you to create a conversion-oriented landing page<\/a> for your next marketing campaign.<\/span><\/p>\n

\"Recommended<\/a><\/p>\n

\u00a0<\/p>\n

Landing Page Builder\u00a0#1: OptimizePress<\/span><\/h2>\n

OptimizePress<\/span><\/a> is the most popular landing page builder for self hosted WordPress sites. The product is available as a two core parts, both plugin and theme. Beyond landing pages, you can use it to build membership websites as well.<\/span><\/p>\n

If you\u2019re looking to create landing pages with a design consistent with the rest of\u00a0your site, or to build a membership website, using the theme option<\/em> for your site would be the right choice.<\/span><\/p>\n

Alternatively, you may use the plugin version<\/em> if you don\u2019t want to change the entire theme just for the sake of building a few landing pages on your website. Below are two successful landing pages that were created using OptimizePress.<\/span><\/p>\n

\u00a0<\/p>\n

Expert Voice Book<\/a><\/h3>\n

This landing page is designed to build\u00a0an email list that offers a free ebook written by Kristen White. The landing page uses the\u00a0latest <\/span>OptimizePress<\/b> theme that supports responsive design, as well as<\/span> a WP Video Lightbox plugin to beautifully embed Vimeo video on the page.<\/span><\/p>\n

\"ebook<\/p>\n

\u00a0<\/p>\n

What this page does well:<\/b>\u00a0By embedding a convincing video and displaying media company logos at the top, the page establishes the author as an authority.<\/span><\/p>\n

Apart from explaining the opt-in offer, the page also explains who the author is\u00a0and\u00a0includes testimonials as a social proof.<\/span><\/p>\n

\u00a0<\/p>\n

Healthier Fat Loss<\/a><\/h3>\n

This site used the OptimizePress theme to build\u00a0landing page that\u00a0promotes their weight loss program.\u00a0<\/span><\/p>\n

\"Landing<\/p>\n

\u00a0<\/p>\n

What this page does well:<\/b>\u00a0The landing page briefly explains what the program is and its benefits by using beautiful images. The video is not hosted on a third-party platform like YouTube, so it doesn\u2019t contain a link that takes away readers from the site.<\/span><\/p>\n

They also use various certification logos beneath the CTA button along with doctors\u2019 endorsement, which gives a sense of security to potential buyers to make a purchase.<\/span><\/p>\n

\"CTA<\/p>\n

\u00a0<\/p>\n

Landing Page Builder\u00a0#2: Thrive Content Builder<\/span><\/h2>\n

Thrive Content Builder<\/span><\/a> lets you create visually impressive content right from the visual editor of your WordPress site without the need of touching a single line of code.<\/span><\/p>\n

Better yet, it also allows you to pick from more than 150\u00a0templates, so you don\u2019t need to create everything from scratch. Let’s take a look at\u00a0a landing page that was\u00a0created using this plugin.<\/span><\/p>\n

\u00a0<\/p>\n

EJ Insider<\/a><\/h3>\n

The EJInsider website\u00a0sells\u00a0various information products, such as this<\/span>\u00a0premium ebook, How To Buy and Sell Websites<\/em>.\u00a0<\/span><\/p>\n

\"landing<\/p>\n

\u00a0<\/p>\n

What this page does well<\/b>: The landing page has followed all the recommended practices for boosting conversion: placing the CTA above-the-fold, removing distractions like\u00a0external links that may take visitors away from the landing page, and including positive\u00a0testimonials.<\/span><\/p>\n

\u00a0<\/p>\n

Landing Page Builder\u00a0#3: LeadPages<\/span><\/h2>\n

LeadPages<\/span><\/a> is a stand-alone landing page builder. Unlike other plugins featured in this post, LeadPages is a hosted solution, so you\u2019ll need to pay a monthly subscription fee for the service.<\/span><\/p>\n

You can either create a sub-domain or use your own website’s domain for your landing page.<\/span><\/p>\n

Once you installed the plugin, it connects your WordPress site with LeadPages server so you can easily start creating landing pages right from your WordPress website.<\/span><\/p>\n

LeadPages is a perfect choice especially if you have a decent advertisement budget for driving traffic to your landing pages. It also enables you to boost your conversion rate by\u00a0A\/B testing your pages.<\/span><\/p>\n

\u00a0<\/p>\n

Loud Rumor<\/a><\/h3>\n

LoudRumor is a marketing agency for fitness studios and gyms. They use LeadPages plugin to create squeeze pages for their Facebook ad campaign.<\/span><\/p>\n

This is one of the successful squeeze pages by LoudRumor created to promote a list building campaign. Their goal here\u00a0is to explain the program using a video and encourage visitors to opt-in.\u00a0<\/span>Once the CTA button is clicked, an opt-in form will appear as a popup where visitors can submit the details.<\/span><\/p>\n

\"Video<\/p>\n

\u00a0<\/p>\n

What this page does well:<\/strong>\u00a0The page is distraction free and it attracts highly targeted traffic through a PPC campaign. The page explains\u00a0their program using the video without bragging too much with text-based content.<\/span><\/p>\n

\u00a0<\/p>\n

Landing Page Builder #4: Landing Page Builder<\/h2>\n

Landing Page Builder<\/span><\/a> is a free WordPress plugin that lets you create unlimited number of pages. Best of all, you can pick from over 50\u00a0templates and it supports mobile responsive design.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

UC Baby<\/a><\/h3>\n

This landing page was\u00a0used for a contest entry. Participants will need to opt-in for entering the contest. Of course, the entry has closed now but still the landing page is live. This landing page is created with the free Landing Page Builder plugin.<\/span><\/p>\n

\"Contest<\/p>\n

\u00a0<\/p>\n

What this page does well:\u00a0<\/b>T<\/span>his one is a perfect example of how simple a landing page can\u00a0be to attract user entry. With over 900 entries, the page was a success.<\/span><\/p>\n\n\n

5 Essential Items to Include on Any Lead-Generating WordPress Landing Page<\/h2>\n\n\n\n

Now that you have the tools for building your WordPress landing page, you need the content to make it convert. <\/p>\n\n\n\n

Here are five specific things you need to include to make a landing page that converts<\/a>. Let\u2019s review.<\/p>\n\n\n\n

1. Laser-focused Messaging<\/h3>\n\n\n\n

Let\u2019s rewind that back: an effective landing page is dedicated. To. One. Thing.<\/p>\n\n\n\n

Unlike your Homepage or About Us<\/a> page, a landing page is like your website\u2019s Special Forces team: one mission, one goal. Everything else is ignored and discarded. Your messaging should be consistent. Find the one thing you want to say and drive it home. Save your associated ideas for other landing pages. <\/p>\n\n\n\n

On a sales landing page, your product\u2019s specific features, specs, and details should be the sole subject of that landing page. The information should be clear, direct, and flawless (proofread all your content!). The value to the customer should be crystal, abundantly, almost painfully clear. <\/p>\n\n\n\n

Here\u2019s an example from our friends at Constant Contact<\/a>. The message: 'Powerful email marketing made easy.'\u009d<\/p>\n\n\n\n

\"landing<\/figure><\/div>\n\n\n\n

2. Simple Signup<\/h3>\n\n\n\n

Here\u2019s the cool thing specific to lead-generating landing pages: the customer\u2019s job (their Call-to-Action, or CTA<\/a>) begins and ends on that page. They\u2019re not being asked to click away to an eCommerce site or an information page. You ask for their info. They fill it in. Done. Page goal completed. <\/p>\n\n\n\n

And you don\u2019t even need all of your contacts\u2019 vital statistics all at once. In fact, people may feel less inclined to sign up at all if they\u2019re asked for too much personal info all at once. <\/p>\n\n\n\n

This is especially true on a public landing page or pop-up, versus inside a (protected) user account. So only ask for what you really need to generate that lead. <\/p>\n\n\n\n

Name and email is a great place to start and works for most follow-ups. Though if you\u2019ve got a region-specific business (real estate, e.g.), you might want to grab their zip code or state of residence. This extra info can help you filter and prioritise the leads that are most likely to convert to customers and\/or weed out the ones outside your region or licensed area of practice. <\/p>\n\n\n\n

Just remember, the goal on this landing page isn\u2019t necessarily data-mining, it\u2019s generating leads. That\u2019s it. One goal. <\/p>\n\n\n\n

3. Tease a Reward<\/h3>\n\n\n\n

Okay, so they\u2019ve landed on your lead-magnet landing page. People have different responses to signing up for stuff. Some feel the urge to run screaming from anything that even smells like an email list. <\/p>\n\n\n\n

Too bad for them, because you\u2019ve got something to give them just for signing up<\/em>! Maybe it\u2019s a discount code on their first purchase or a bit of valuable industry data (how-to guides, e-books, white papers, etc.). Here\u2019s an example for our ebook on Launching Your Home Business<\/em><\/a>:<\/p>\n\n\n\n

\"example<\/figure><\/div>\n\n\n\n

Your 'giveaway'\u009d could simply be checkboxes that give users control over what kind of emails they\u2019ll get from you. Or even a simple message reassuring them that their info will only be used for good and not sold to third-parties. Honest, authentic customer care can often be a welcome reward, and one that may benefit your brand loyalty down the road. <\/p>\n\n\n\n

Whatever perk you decide to offer your leads, make it clear from the jump. <\/p>\n\n\n\n

4. What Exit?<\/h3>\n\n\n\n

Once you have the customer on your page, why make it easy for them to click away? That giant 'X'\u009d or 'Back'\u009d button in the corner of your page? Shrink it down a little, or get rid of it altogether. <\/p>\n\n\n\n

Make it just<\/em> a little more difficult than usual for your visitors to get away. Don\u2019t worry, you aren\u2019t violating building fire codes here. <\/p>\n\n\n\n

Your 'Sign Up'\u009d button should be big, bright, and bold, for example. Use vibrant colors and bold typeface for the action you want to promote. Conversely, make the 'no thanks, I\u2019ll pass'\u009d copy (or your corner 'X'\u009d) less conspicuous. Choose a smaller font size in a color that blends in with your background. <\/p>\n\n\n\n

Design matters here, ignore the role it plays on your site at your peril. <\/p>\n\n\n\n

5. Close with a CTA<\/h3>\n\n\n\n

So back to the customer journey: They know where they are and what the page is all about. So what\u2019s their role in this story? What will make them the hero so they can hop back in their ship and sail triumphantly back to Ithaca? It\u2019s pretty hard to mess this up, especially on a lead-generating page. <\/p>\n\n\n\n

As I mentioned, the CTA (remember that?) on a lead-generating page is a no-brainer: 'Sign Up'\u009d or 'Enter Now'\u009d or something similar. You\u2019ll want to make your visitor\u2019s directive as intuitive as possible with a clear story, slick design, punchy copy, enticing reward scheme, or all of the above.<\/p>\n\n\n\n

Why Choose WordPress for Your Landing Pages<\/h2>\n\n\n\n

Landing pages are a useful and effective tool for creating targeted, lead-generating campaigns and boosting conversions. They let you deliver your brand, product value, or market position in way that\u2019s quick, stylish, easily consumable. <\/p>\n\n\n\n

WordPress, with its plugins, themes, and customization options, gives you limitless options in creating a strong, effective lead-generating landing page. Good luck!
<\/p>\n","protected":false},"excerpt":{"rendered":"

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