{"id":12877,"date":"2016-10-24T08:57:54","date_gmt":"2016-10-24T13:57:54","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12877"},"modified":"2017-07-10T11:32:50","modified_gmt":"2017-07-10T16:32:50","slug":"mobile-shopping-trends","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/mobile-shopping-trends\/","title":{"rendered":"Mobile Shopping Trends: 6 Opportunities For Your Online Business"},"content":{"rendered":"

\"Mobile<\/p>\n

You see people on their smartphones all the time. A lot of the time they\u2019re playing games. Other times, they’re checking their email. At least some of the time though, they\u2019re buying things possibly even buying the kind of things you sell.<\/p>\n

At this point, every online business has to care about mobile shoppers. <\/span>Almost a third<\/span><\/a> of all the shopping people do online is done on mobile devices. And people on mobile devices are more likely to take action on your website <\/span>70% of mobile searches<\/span><\/a> lead to consumers taking action. <\/span><\/p>\n

You have to expect that a good portion of your potential customers will be interacting with your brand on a mobile device. If you haven\u2019t done so yet, it\u2019s time to develop a strategy for meeting them where they are. \u00a0<\/span><\/p>\n

[bctt tweet=”1\/3 of all online shopping is done on mobile devices. Prepare your website for #BlackFriday!” username=”hostgator”]<\/p>\n

 <\/p>\n

How Businesses Can Benefit from the Shift to Mobile<\/h2>\n

The rise of mobile shopping may have felt like an inconvenience at first. Every time consumer behavior changes it means businesses have to put more work into adapting. Change doesn\u2019t have to be negative though. <\/span><\/p>\n

You can choose to treat the growth in mobile usage as an opportunity. Here’s how.<\/span><\/p>\n

 <\/p>\n

1. Create a mobile-friendly website.<\/h3>\n

Almost a quarter of small business websites<\/span><\/a> still aren\u2019t optimized for mobile. If you\u2019re one of them, then <\/span>creating a mobile-optimized website<\/span><\/a> for your business has to be your top priority.<\/span><\/p>\n

If people come to your website on a mobile device and it\u2019s slow to load or offers an unintuitive experience, they will leave. That 70% of mobile visitors who\u00a0are primed to take action will take their action on a competitor\u2019s website instead. So stop dragging your feet and get it done.<\/span><\/p>\n

[bctt tweet=”Nearly 25% of #smallbusiness websites still aren’t mobile-friendly. Is yours one of them?” username=”hostgator”]<\/p>\n

 <\/p>\n

2. Regularly test your website on different devices.<\/h3>\n

When was the last time you pulled up your website on your phone or tablet? If you only ever interact with it yourself on a desktop, then you\u2019re not seeing what many of your customers see. <\/span><\/p>\n

Right now, pull out your own mobile device and bring up your website on it. Think about the different steps a typical customer is likely to take on your site and see what it feels like to do them yourself on your phone or tablet. Make a test purchase to see what the full process of buying something on your website on mobile is like. At each step, pay attention to anything about the experience that\u2019s difficult or inconvenient. <\/span><\/p>\n

Your device is just one of the many types of mobile devices out there, so talk to your employees or other people you know with different types and ask them to do some testing for you, or see if you can borrow their device to do it yourself. Try out different popular browsers on the mobile devices as well so you can simulate as many of the different mobile experiences your visitors will have as possible. <\/span><\/p>\n

Take plenty of notes as you go so you know exactly what needs to change to provide your customers with a better mobile experience.<\/span><\/p>\n

 <\/p>\n

3. Create mobile-specific versions of your personas.<\/h3>\n

Marketing personas<\/span><\/a> are an important tool for understanding your audience better and making sure you keep them top of mind as you develop your marketing strategy and content. Now that you know much of your audience is on a mobile device, you need to extend the persona exercise to better understand how your visitors are likely to use their devices.<\/span><\/p>\n

Just as you would when creating any persona, you need to think carefully about who your audience is and their habits, preferences, and needs only this time, <\/span>focus specifically on how they use mobile devices.<\/span><\/a><\/p>\n

This shouldn\u2019t be a pure thought exercise. A <\/span>number of tools<\/span><\/a> are available to help marketers better understand their audience, and you can also use the <\/span>data that Google Analytics provides on mobile use.<\/span><\/a> \u00a0Mobile personas are only useful if they\u2019re based on reality, so make sure you do the work of finding out how your customers really behave.<\/span><\/p>\n

 <\/p>\n

4. Make use of location-based marketing.<\/h3>\n

If your business is entirely online, then this tip won\u2019t have relevance for you. If you have a storefront though, then location-based marketing on mobile can really pay off. <\/span><\/p>\n

The possibility of providing prospects with the right marketing message at precisely the right moment has always been the dream, but location-based marketing puts the possibility within reach in a way it never was before. You can push out an offer or CTA (call-to-action) to your audience when you know they\u2019re within a close range of your store right when it\u2019s most convenient for them to take advantage of it. <\/span><\/p>\n

72% of consumers<\/span><\/a> have said they\u2019re likely to respond to a CTA they see while within view of the store. That\u2019s an opportunity too good to pass up.<\/span><\/p>\n

[bctt tweet=”Location-based #marketing: 72% of consumers are likely to respond to CTA when they’re nearby.” username=”hostgator”]<\/p>\n

 <\/p>\n

5. Consider if a mobile app is right for you.<\/h3>\n

Mobile apps are expensive to develop and they\u2019re not for everybody. Most mobile users only turn to a <\/span>few key apps<\/span><\/a> each day, so the cost of development likely won\u2019t pay off unless you have the kind of website that customers treat as a common go-to when they use the web.<\/span><\/p>\n

If you do have the kind of repeat customers<\/a> that would appreciate the convenience of being able to skip the browser for a faster and easier mobile experience, then building a mobile app could be a smart move. \u00a0<\/span><\/p>\n

 <\/p>\n

6. Pay attention to mobile metrics.<\/h3>\n

Whatever types of mobile marketing you pursue, you should monitor your progress as you go. As with the other types of marketing you do, establish key metrics you want to follow and pay attention to how well your results match up with your goals.<\/span><\/p>\n

The longer you pursue mobile marketing, the more data you\u2019ll collect that helps you understand how your users behave and what types of tactics work best. That data will make it possible to continually change up your mobile marketing plan to achieve better results.<\/span><\/p>\n

 <\/p>\n

Mobile shoppers aren\u2019t some niche audience of outliers. They\u2019re almost everybody. And the people who aren\u2019t actively using their mobile devices for shopping today<\/em> are likely to\u00a0start in the months and years to come. If you don\u2019t cater to the massive and growing mobile audience, their business will go to the companies that do. \u00a0To keep from losing business that should be yours, treat mobile users as a priority in your marketing efforts and business plan.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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