{"id":12868,"date":"2016-10-28T08:48:07","date_gmt":"2016-10-28T13:48:07","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12868"},"modified":"2016-10-28T08:48:07","modified_gmt":"2016-10-28T13:48:07","slug":"prepare-ecommerce-store-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/prepare-ecommerce-store-cyber-monday\/","title":{"rendered":"Prepping Your E-Commerce Store for Cyber Monday"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12987\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/ECommerce-Cyber-Monday.png\" alt=\"ECommerce Cyber Monday\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/ECommerce-Cyber-Monday.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/ECommerce-Cyber-Monday-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/ECommerce-Cyber-Monday-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/ECommerce-Cyber-Monday-1024x536.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you own an e-commerce store, chances are you already know how important Cyber Monday is. In case you aren\u2019t sure though, <\/span><a href=\"https:\/\/www.fundivo.com\/stats\/cyber-monday-statistics\/\"><span style=\"font-weight: 400;\">the stats around it make a pretty compelling case<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>52%<\/strong> of people in the US shop on Cyber Monday.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People spent over <strong>$2.68 billion<\/strong> on Cyber Monday in 2014.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They spent an average of <strong>$124<\/strong> per online order.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Which all adds up to Cyber Monday being the most important day of the year for online businesses. You have got to be prepped and ready when it rolls around on November 28.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are seven things you should start working on now to make sure you\u2019re ready when the big day comes. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>1. Check with your web host to ensure your website is prepared for extra traffic.<\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t want your website to get overloaded on Cyber Monday, just when people are most wanting to buy from you. Most web hosting plans can handle a certain amount of traffic before you might have problems. Here&#8217;s\u00a0what\u2019s typical for <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/support.hostgator.com\/articles\/pre-sales-policies\/how-much-traffic-can-i-have\">HostGator\u2019s plans<\/a>:<\/span><\/p>\n<p><a href=\"http:\/\/support.hostgator.com\/articles\/pre-sales-policies\/how-much-traffic-can-i-have\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12869\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-14-at-3.38.09-PM.png\" alt=\"HostGator Site Traffic Limits\" width=\"492\" height=\"286\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-14-at-3.38.09-PM.png 492w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-14-at-3.38.09-PM-300x174.png 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Anytime you\u2019re expecting a big spike in traffic, talk to your web hosting company to see if they think you have any cause for concern, or suggestions for ensuring things run smoothly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Make sure you have plenty of merchandise ready to go.<\/h3>\n<p><span style=\"font-weight: 400;\">Cyber Monday is not the day you want your customers faced with an 'Out of Stock'\u009d message. Do your best to stock up on all the items that are typically popular   particularly any that make good gifts. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Optimize your merchandise for gift giving<span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, some people go shopping on Cyber Monday for themselves to take advantage of the deals. But a lot of your visitors will be looking for items they can wrap and present to loved ones for the holidays. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider how best to package the items you sell so they make good gifts. You might want to combine certain items into gift baskets or offer a good deal for buying related merchandise together. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Make sure you\u2019re set up to sell gift cards.<\/h3>\n<p><span style=\"font-weight: 400;\">Speaking of gifts, you do sell gift cards, right? If you don\u2019t yet, now is a good time to start. In a <\/span><a href=\"https:\/\/nrf.com\/media\/press-releases\/holiday-shoppers-spend-more-31-billion-gift-cards-this-year-according-nrf\"><span style=\"font-weight: 400;\">2014 survey<\/span><\/a><span style=\"font-weight: 400;\">, 62% of people said they\u2019d like to receive a gift card for the holidays. And friends and families come through, spending <\/span><a href=\"http:\/\/www.giftcards.com\/gift-card-statistics\"><span style=\"font-weight: 400;\">over $100 billion on them<\/span><\/a><span style=\"font-weight: 400;\"> each year (some of which <\/span><a href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2011\/12\/27\/144308234\/lost-money-41-billion-in-gift-cards-havent-been-redeemed-since-2005\"><span style=\"font-weight: 400;\">won\u2019t ever be claimed<\/span><\/a><span style=\"font-weight: 400;\">, which means pure profit for you). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be left out of that.<\/span><\/p>\n<p>[bctt tweet=&#8221;Shoppers spend over $100 billion on gift cards each year. Don&#8217;t let your #ecommerce store miss out!&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h3>5. Offer coupons and deals<span style=\"font-weight: 400;\">.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone who lands on your site on Cyber Monday is expecting deals. All of your competitors will be offering them, so you should as well. Offer something to everyone on your site that day   whether it\u2019s discounts, free shipping, free gift wrapping, or some combination of the three. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also a really good opportunity to give something special to your email list and social media followers. Provide them with a special code or link that reminds them of the value of engaging with you over email and social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also be sure to provide new visitors on Cyber Monday with a special offer to join your email list. A day when a lot of people are heading to your website is an optimal time to <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2014\/02\/11\/quickest-easiest-way-build-email-list\/\"><span style=\"font-weight: 400;\">grow your email list<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0Make sure the sign up box is placed somewhere obvious on your website, with compelling copy around it that lets your visitors know how valuable signing up is. And push for sign ups again on your checkout page. The people who buy from you are the ones most likely to sign up. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>6. Increase your marketing.<\/h3>\n<p><span style=\"font-weight: 400;\">You want to drive people to your online store on Cyber Monday. That means you should be willing to increase your spending on any paid marketing you do, like PPC and social media ads. Also work to promote your Cyber Monday deals on social media, your website, and your email newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You definitely want the people that already know you to come back and check out your online store on the big day, but you should also try to get your offers and deals in front of potential customers who weren\u2019t familiar with you yet. Work on a Cyber Monday marketing plan that emphasizes each.<\/span><\/p>\n<p>[bctt tweet=&#8221;#CyberMonday is the most important day of the year for #onlinebusiness. Are you prepared?&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h3>7. Have you been putting off important website updates? Get them done before the big day.<\/h3>\n<p><span style=\"font-weight: 400;\">If you have an online business, you should already be thinking about this stuff, but if you haven\u2019t yet, Cyber Monday\u2019s a good excuse to get it done.<\/span><\/p>\n<p><b>Make sure your website is user-friendly.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You want your visitors to have an easy time finding everything they need. You want to guide them toward signing up for your email list (without annoying them in the process) and make completing a purchase entirely intuitive. Make sure your website is well designed to accomplish these goals. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Do some testing. Have friends who\u00a0aren\u2019t a part of the business try your website out for you   from different devices and on different browsers. Ask them to report back on anything about the experience they found less than ideal and get to work fixing it.\u00a0<\/span><\/p>\n<p><b>Create a mobile website. <\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">You already know <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2014\/02\/12\/need-mobile-site\/\"><span style=\"font-weight: 400;\">you need a mobile website<\/span><\/a><span style=\"font-weight: 400;\">. Every business with an online presence must make sure people can use the website easily on their mobile phones and tablets.\u00a0<\/span><\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">If you haven\u2019t yet created a mobile-version of your website, do it now. <\/span><a href=\"https:\/\/www.fundivo.com\/stats\/cyber-monday-statistics\/\"><span style=\"font-weight: 400;\">Over 40% of all Cyber Monday traffic<\/span><\/a><span style=\"font-weight: 400;\"> in 2014 came from mobile devices. \u00a0You <em>will<\/em> lose sales on Cyber Monday if people find your website hard to use on a mobile device, so don\u2019t risk it. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/b><\/p>\n<p>[bctt tweet=&#8221;Over 40% of #CyberMonday traffic will come from mobile devices. Is your online store #mobilefriendly?&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You have a lot to do, but you still have some time to get it all done. Get a plan in place now to make the most of Cyber Monday this year. Your customers will be glad you did, and so will you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own an e-commerce store, chances are you already know how important Cyber Monday is. In case you aren\u2019t&#8230;<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,98],"tags":[],"class_list":["post-12868","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prepping Your E-Commerce Store for Cyber Monday - HostGator<\/title>\n<meta name=\"description\" content=\"Cyber Monday is the most important day of the year for online businesses. 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