{"id":12786,"date":"2016-11-02T13:04:38","date_gmt":"2016-11-02T18:04:38","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12786"},"modified":"2018-09-12T14:49:19","modified_gmt":"2018-09-12T19:49:19","slug":"entrepreneurs-website-helps-clients-find-me-online","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/entrepreneurs-website-helps-clients-find-me-online\/","title":{"rendered":"Entrepreneurs Agree, &#8220;My Website Helps Clients Find Me Online&#8221;"},"content":{"rendered":"<p class=\"p1\">A web presence is one of the simplest and most cost-effective ways to generate leads, but nearly half of US small businesses <a href=\"https:\/\/www.entrepreneur.com\/article\/271068\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">don\u2019t bother<\/span><\/a>-and it\u2019s been that way for at least the past <a href=\"https:\/\/www.entrepreneur.com\/article\/218605\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">half decade<\/span><\/a>. These businesses are at a competitive disadvantage, because most consumers research online before shopping and sometimes complete the entire buying cycle on their smartphones. We asked small business owners around the country how they generate leads and grow their businesses using affordable web\u00a0hosting and mobile-optimized templates from <a href=\"https:\/\/www.hostgator.com\">HostGator<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">1. Show your portfolio<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Creative businesses need to show their work. Digital agency <a href=\"http:\/\/hmgcreative.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>HMG Creative<\/b><\/span><\/a> of Austin sets itself apart with a video portfolio page, easy to scan client and service information, and a detailed intake form with links to client questionnaires and brochures. Visitors see HMG\u2019s work as they navigate the site, and they experience the agency\u2019s site design strengths as they go.<\/span><\/p>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12791\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-07-at-2.18.06-PM.png\" alt=\"Website Lead Contact Form\" width=\"745\" height=\"532\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-07-at-2.18.06-PM.png 989w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-07-at-2.18.06-PM-300x214.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-07-at-2.18.06-PM-768x548.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">James Trumbly, HMG Creative\u2019s founder and managing partner, recommends starting strong and continuously updating to bring in leads. 'As a digital agency it\u2019s important to be able to showcase our work, and a great website builds credibility. Our website was up and running immediately after launching HMG Creative. Since opening 13 years ago, we have updated the website to fit our growing company and we will continue to adapt our website alongside the agency.'\u009d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">2. Expand your market<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Websites also make it possible to generate leads around the country. Rick Geahan is the founder of two Phoenix-based promotional products businesses, <a href=\"http:\/\/anasazisports.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Anasazi Sports<\/span><\/a> and <a href=\"http:\/\/tee-signs.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Tee-Signs.com<\/span><\/a>. He says the websites themselves are his primary lead-generation tools and give him 'the ability to obtain online sales nationally'\u009d without a national marketing budget. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">To capture the most leads, your business website must be easy to navigate on mobile devices, because more than half of all searches take place on smartphones and tablets now. JC Brazil, who left the corporate world to start <a href=\"http:\/\/cakeniron.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Cake N Iron Games<\/span><\/a>, says mobile optimization is a must. 'The world no longer looks at billboards and commercials, but whatever comes across their phones.'\u009d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">3. Differentiate your business<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Realtor Mark Jones of Phoenix works in a highly competitive market. He uses <a href=\"http:\/\/azreexpert.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">his website<\/span><\/a> to stand out among the sea of real estate agents by showing his personality and offering visitors simple tools to get the sale process started. 'My website is the hub of all lead generation activities,'\u009d he said. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Visitors can watch a short greeting video, fill out a form to find out how much their home is worth, and read his colorfully titled blog posts (including 'How Not to Lose Your A-in Real Estate'\u009d). The bold posts are no accident. '<\/span><span class=\"s3\">I realized that adding value by providing great content will generate leads,'\u009d Jones said.<\/span><\/p>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12434\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-3.42.19-PM.png\" alt=\"Real Estate Blog\" width=\"744\" height=\"359\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-3.42.19-PM.png 1016w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-3.42.19-PM-300x145.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-3.42.19-PM-768x371.png 768w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">4. Make the sale <\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">With strong content, your website can turn leads into customers even before they contact you. That\u2019s been DeAndre Glover\u2019s experience. Glover, a Detroit-based wedding and portrait photographer, offers hundreds of posed, candid and still-life photos on his <a href=\"http:\/\/blog.jirehphotography.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Jireh Photography<\/span><\/a> site. As visitors browse, they see Glover\u2019s range and his ability to capture the moods and personalities of his clients, something that saves potential clients and Glover a lot of time. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">'Having a website has allowed me to streamline my business in terms of marketing, advertising, and client communications,'\u009d Glover said. 'The majority of the time clients tell me '\u02dcI&#8217;ve been on your website and love your work. I want to hire you.\u2019 My website has definitely been my calling card.'\u009d To achieve similar results, Glover recommends new businesses include 'a strong portfolio, straight-to-the-point information about your services, and a few ways to contact you'\u009d on their website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">5. Start on a shoestring<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Many small businesses first choose HostGator for web hosting because it\u2019s inexpensive and then stick with it as they grow. <a href=\"http:\/\/punch-drunk.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Punch Drunk Productions<\/span><\/a> of Seattle started as a one-man party VJ outfit and now produces live video events for major corporations, sports teams, and entertainers. 'HostGator offers huge bang for the buck and has been very reliable over the years,'\u009d said founder Jacob Stone. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Small business owners pressed for time as well as cash will find it easy to set up a site through HostGator. 'We recently held a live webinar with one of our social media partners where we went through the entire process, from domain registration to landing page, within the hour,'\u009d said Amelia Willson, Content Marketing Manager for HostGator. A small investment of setup time can deliver leads by promoting your portfolio, expanding your reach, introducing you to prospects, and making sales-and it puts your business ahead of competitors who still don\u2019t have a website.<\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><strong>Ready to start generating leads?<\/strong><\/p>\n<h4 class=\"p2\" style=\"text-align: center;\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\">Get Your Business Online Today!\u00a0<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>A web presence is one of the simplest and most cost-effective ways to generate leads, but nearly half of US&#8230;<\/p>\n","protected":false},"author":162,"featured_media":12991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-12786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrepreneurs Agree, &quot;My Website Helps Clients Find Me Online&quot; - HostGator<\/title>\n<meta name=\"description\" content=\"Nearly half of US small businesses still don&#039;t have a website. 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