{"id":12694,"date":"2016-11-08T10:08:31","date_gmt":"2016-11-08T15:08:31","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12694"},"modified":"2016-11-08T10:08:31","modified_gmt":"2016-11-08T15:08:31","slug":"are-seo-services-worth-it","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/","title":{"rendered":"Are SEO Services Worth It?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13164\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Are-SEO-Services-Worth-It.png\" alt=\"Are SEO Services Worth It\" width=\"1201\" height=\"629\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Are-SEO-Services-Worth-It.png 1201w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Are-SEO-Services-Worth-It-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Are-SEO-Services-Worth-It-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Are-SEO-Services-Worth-It-1024x536.png 1024w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re big proponents of free everything. Seriously, you work hard for the money. You manage your own business and you have every right to be stingy with your cash.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine optimization (SEO) however is one of those areas that we believe is a place to invest your money &#8212; but wisely &#8212; and only when you have a thorough understanding of what it is and what it can do for your company\u2019s growth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s up to you if you want to pay for help getting the work done or not. Understand that yes, there\u2019s a great deal of SEO work that you can manage on your own for free. You don\u2019t need to be a programmer or developer, you just need to have a plan of attack and the time to accomplish that plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only you can decide if SEO services are worth fronting cash to achieve success, but here are a few tips to help focus your decision-making process. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>How to Get Started with SEO?<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re new to the SEO landscape, first take a look at this comprehensive '<\/span><a href=\"http:\/\/support.hostgator.com\/articles\/offers-bonuses\/seo-gears\/what-is-search-engine-optimization-seo\"><span style=\"font-weight: 400;\">What is Search Engine Optimization<\/span><\/a><span style=\"font-weight: 400;\">?'\u009d support document we put together to help HostGator customers get a grasp on what\u2019s what. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up: Rank your website with this totally free tool from our partners at <\/span><a href=\"http:\/\/www.seogears.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">SEO Gears<\/span><\/a><span style=\"font-weight: 400;\">. Get an instant breakdown of your website\u2019s&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best performing keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Overall popularity <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top competitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alexa Ranking: a traffic ranking tool<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A list of action items for improvement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get a sense of your baseline and build from there. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>What kinds of SEO services are available?<\/h2>\n<p><span style=\"font-weight: 400;\">Some SEO agencies cover all of these items, and some deal with segments, but here are some of the most useful SEO tactics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Content Management<\/b><span style=\"font-weight: 400;\">: This includes everything from the words used on your website to company blog posts, eBooks, and copywriting across the web that puts your best business foot forward.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Keyword Tracking<\/b><span style=\"font-weight: 400;\">: Constantly changing keywords are how people find your business online. Tracking them is essential to understanding how to communicate with your customers for the greatest success.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Local SEO<\/b><span style=\"font-weight: 400;\">: Especially helpful for brick and mortar small businesses, local SEO focuses on positioning your business at the head of the curve for your immediately surrounding area. There\u2019s less of a need to compete globally if you can rule the roost in your own city or county.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Social Media<\/b><span style=\"font-weight: 400;\">: The more active your business is on a variety of social media networks, the more likely you are to give a hefty boost to your search rankings.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Analytics<\/b><span style=\"font-weight: 400;\">: Without measuring your digital successes and failures, you\u2019ll never know how to improve or what\u2019s worth spending time and money on to grow.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>The Great SEO Challenge<\/h2>\n<p><span style=\"font-weight: 400;\">Major search engine events like Google\u2019s '<\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2015\/04\/27\/will-googles-mobilegeddon-hurt-my-small-business-what-should-i-do-now\/\"><span style=\"font-weight: 400;\">Mobilegeddon<\/span><\/a><span style=\"font-weight: 400;\">'\u009d change the SEO rules in an instant. Business owners are beholden to the masters of search and must learn to adapt or suffer the consequences of getting outranked and far gone from page one search queries. SEO is always changing and you need to recognize this if you\u2019re up to the challenge of taking it on alone or when shopping for the right SEO service provider.<\/span><\/p>\n<p>If this all sounds like too much to handle, worry not!\u00a0HostGator provides professional SEO services to our customers. <a href=\"http:\/\/support.hostgator.com\/\">Learn more by contacting our support team<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Hit the comments and let us know how you manage your website\u2019s SEO&#8230; <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re big proponents of free everything. Seriously, you work hard for the money. You manage your own business and you&#8230;<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12694","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are SEO Services Worth It? - HostGator<\/title>\n<meta name=\"description\" content=\"Only you can decide if SEO services are worth fronting cash to achieve success, but here are a few tips to help focus your decision-making process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are SEO Services Worth It?\" \/>\n<meta property=\"og:description\" content=\"Only you can decide if SEO services are worth fronting cash to achieve success, but here are a few tips to help focus your decision-making process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-08T15:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Are-SEO-Services-Worth-It.png\" \/>\n<meta name=\"author\" content=\"Henry Green\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/thebloggernewb\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Green\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/\"},\"author\":{\"name\":\"Henry Green\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4fec1455976adada6083db4d6321b5e1\"},\"headline\":\"Are SEO Services Worth It?\",\"datePublished\":\"2016-11-08T15:08:31+00:00\",\"dateModified\":\"2016-11-08T15:08:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/\"},\"wordCount\":581,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/11\/Are-SEO-Services-Worth-It.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/are-seo-services-worth-it\/\",\"name\":\"Are SEO Services Worth It? 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