{"id":12684,"date":"2017-02-15T10:28:02","date_gmt":"2017-02-15T15:28:02","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12684"},"modified":"2017-02-15T10:28:02","modified_gmt":"2017-02-15T15:28:02","slug":"creating-linkedin-company-page-best-practices","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/","title":{"rendered":"Creating A LinkedIn Company Page? Follow These Best Practices"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16030\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png\" alt=\"Create LinkedIn Company Page\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2-1024x536.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As a working person at any stage of your career (recent grad, business owner, professional), it\u2019s a good idea to have a personal LinkedIn page. You can use\u00a0it as an online resume to strut your skills,\u00a0make professional connections with former and present colleagues, and search for jobs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good news: a LinkedIn Company page is another <\/span><b>free<\/b><span style=\"font-weight: 400;\"> piece of online real estate to tell the world about your business, services, and products. You just need a company email address to verify that your business is legit and that you\u2019re the official representative. Need help? Watch this walkthrough video from LinkedIn to help you get started:<\/span><\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bTTDD-n8-vE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-weight: 400;\">As of mid-2016, there are over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/274050\/quarterly-numbers-of-linkedin-members\/\"><span style=\"font-weight: 400;\">450 million<\/span><\/a><span style=\"font-weight: 400;\"> users on LinkedIn, so it\u2019s definitely worth getting your piece of the action. And since it\u2019s free, there are plenty of opportunities for small shop owners to compete with the big boys. Here\u2019s how to make the most of your investment:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>1. Be pretty<span style=\"font-weight: 400;\">. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Get your company profile pic and cover photo setup stat! Logos work great here because they\u2019re a consistent reminder of your brand. Here\u2019s ours &#8212; obviously we\u2019ve got Snappy front and center.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/hostgator-com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12685\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-LinkedIn.png\" alt=\"HostGator LinkedIn\" width=\"658\" height=\"368\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-LinkedIn.png 1290w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-LinkedIn-300x168.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-LinkedIn-768x430.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-LinkedIn-1024x573.png 1024w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s a beauty of a page recommended by <\/span><a href=\"http:\/\/blog.hubspot.com\/marketing\/companies-rocking-linkedin-company-pages#sm.0000d2y797maeealvf21qr11ywif8\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">. Notice here that the Nature Conservancy (like HostGator) includes their company logo in both their profile and cover pics.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12686\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Nature-Conservancy-LinkedIn.png\" alt=\"Nature Conservancy LinkedIn\" width=\"659\" height=\"368\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Nature-Conservancy-LinkedIn.png 1290w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Nature-Conservancy-LinkedIn-300x167.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Nature-Conservancy-LinkedIn-768x429.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Nature-Conservancy-LinkedIn-1024x572.png 1024w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Use images that grab people\u2019s attention and paint a picture about what your business represents. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Use your words<span style=\"font-weight: 400;\">. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn gives everyone an opportunity to write up a little ditty about their business. Win by keeping it simple, succinct, and authoritative. If you have some proven keywords you know work, pepper them in where you can. Every little bit helps on the SEO\u00a0battleground. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>3. Remember the details<span style=\"font-weight: 400;\">. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn encourages Company Page owners to present details like company size, website, year founded, and company specialties. Don\u2019t keep this info a secret! Let people know what your company is all about. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>4. Get followers!<\/h2>\n<p><span style=\"font-weight: 400;\">Start by getting colleagues, employees, consultants and anyone you work with on board. Encourage friends and family to support your business by following you on LinkedIn. For added views and follows, consider embedding your LinkedIn Company Page into your email signature.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12687\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-in-Email-Signature.png\" alt=\"LinkedIn in Email Signature\" width=\"661\" height=\"480\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-in-Email-Signature.png 870w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-in-Email-Signature-300x218.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-in-Email-Signature-768x558.png 768w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>5. Know your audience.<\/h2>\n<p>LinkedIn gives Company Page users access to a nifty analytics tool where a demographic breakdown of the people who are following your page can be seen. This not only helps you discover more about your audience, but gives you insight into what type of content they might be interested in reading and engaging with. Here\u2019s a LinkedIn Company Page analytics example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12688\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-Company-Page-Analytics-1.png\" alt=\"LinkedIn Company Page Analytics\" width=\"659\" height=\"228\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-Company-Page-Analytics-1.png 1946w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-Company-Page-Analytics-1-300x104.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-Company-Page-Analytics-1-768x265.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/LinkedIn-Company-Page-Analytics-1-1024x354.png 1024w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This shows us that this company\u2019s followers are primarily senior-level professionals, but then there are also a good number of entry-level folks as well. In this case a mix of articles or blog posts about leadership, hiring, and productivity hacks might be a good place to start. Use this demographic info to make intelligent guesses and see what works.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>6. Post great content<span style=\"font-weight: 400;\">. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn functions as another social media outlet where you can publish company blog posts, thought-leadership, case studies, and more. Once you get a firm handle on who your audience is, cater your content to them while staying true to your company\u2019s messaging. On LinkedIn, you may want to skew your content toward hiring and employee success, particularly as your first followers will likely be your own employees or people you know who can help introduce you to the right people. For more ideas, take a look at our post\u00a0<\/span><em><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/05\/10\/engaging-linkedin-content\/\"><span style=\"font-weight: 400;\">How to Publish Engaging Content on LinkedIn<\/span><\/a><\/em><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a working person at any stage of your career (recent grad, business owner, professional), it\u2019s a good idea to&#8230;<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12684","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating A LinkedIn Company Page? Follow These Best Practices<\/title>\n<meta name=\"description\" content=\"Your LinkedIn Company page is another free piece of online real estate to tell the world about your business services and products. Make the most of it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating A LinkedIn Company Page? Follow These Best Practices\" \/>\n<meta property=\"og:description\" content=\"Your LinkedIn Company page is another free piece of online real estate to tell the world about your business services and products. Make the most of it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-15T15:28:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png\" \/>\n<meta name=\"author\" content=\"Henry Green\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/thebloggernewb\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Green\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/\"},\"author\":{\"name\":\"Henry Green\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4fec1455976adada6083db4d6321b5e1\"},\"headline\":\"Creating A LinkedIn Company Page? Follow These Best Practices\",\"datePublished\":\"2017-02-15T15:28:02+00:00\",\"dateModified\":\"2017-02-15T15:28:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/\"},\"wordCount\":611,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/\",\"name\":\"Creating A LinkedIn Company Page? Follow These Best Practices\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png\",\"datePublished\":\"2017-02-15T15:28:02+00:00\",\"dateModified\":\"2017-02-15T15:28:02+00:00\",\"description\":\"Your LinkedIn Company page is another free piece of online real estate to tell the world about your business services and products. Make the most of it!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png\",\"width\":1200,\"height\":628,\"caption\":\"Create LinkedIn Company Page\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating A LinkedIn Company Page? Follow These Best Practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4fec1455976adada6083db4d6321b5e1\",\"name\":\"Henry Green\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1eeee3ebce3faefe9820678a0861f42b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1eeee3ebce3faefe9820678a0861f42b?s=96&d=mm&r=g\",\"caption\":\"Henry Green\"},\"description\":\"Henry Green is a freelance writer based in Austin, Texas who helps small businesses and entrepreneurs improve their online presence through marketing, social media, and website optimization.\",\"sameAs\":[\"http:\/\/www.thebloggernewb.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/thebloggernewb\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/hgreen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creating A LinkedIn Company Page? Follow These Best Practices","description":"Your LinkedIn Company page is another free piece of online real estate to tell the world about your business services and products. Make the most of it!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"Creating A LinkedIn Company Page? Follow These Best Practices","og_description":"Your LinkedIn Company page is another free piece of online real estate to tell the world about your business services and products. Make the most of it!","og_url":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2017-02-15T15:28:02+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png"}],"author":"Henry Green","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/thebloggernewb","twitter_site":"@HostGator","twitter_misc":{"Written by":"Henry Green","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/"},"author":{"name":"Henry Green","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4fec1455976adada6083db4d6321b5e1"},"headline":"Creating A LinkedIn Company Page? Follow These Best Practices","datePublished":"2017-02-15T15:28:02+00:00","dateModified":"2017-02-15T15:28:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/"},"wordCount":611,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png","articleSection":["Marketing Tips and Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/","url":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/","name":"Creating A LinkedIn Company Page? Follow These Best Practices","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png","datePublished":"2017-02-15T15:28:02+00:00","dateModified":"2017-02-15T15:28:02+00:00","description":"Your LinkedIn Company page is another free piece of online real estate to tell the world about your business services and products. Make the most of it!","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/LinkedinCompanyPage_v2.png","width":1200,"height":628,"caption":"Create LinkedIn Company Page"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/creating-linkedin-company-page-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Creating A LinkedIn Company Page? Follow These Best Practices"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4fec1455976adada6083db4d6321b5e1","name":"Henry Green","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1eeee3ebce3faefe9820678a0861f42b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1eeee3ebce3faefe9820678a0861f42b?s=96&d=mm&r=g","caption":"Henry Green"},"description":"Henry Green is a freelance writer based in Austin, Texas who helps small businesses and entrepreneurs improve their online presence through marketing, social media, and website optimization.","sameAs":["http:\/\/www.thebloggernewb.com","https:\/\/x.com\/https:\/\/twitter.com\/thebloggernewb"],"url":"https:\/\/www.hostgator.com\/blog\/author\/hgreen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/12684"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=12684"}],"version-history":[{"count":6,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/12684\/revisions"}],"predecessor-version":[{"id":16032,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/12684\/revisions\/16032"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=12684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=12684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=12684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}