{"id":12441,"date":"2016-10-24T17:18:20","date_gmt":"2016-10-24T22:18:20","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12441"},"modified":"2016-10-24T17:18:20","modified_gmt":"2016-10-24T22:18:20","slug":"detroit-entrepreneurs-share-website-tips","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/detroit-entrepreneurs-share-website-tips\/","title":{"rendered":"How They Did It: Detroit Entrepreneurs Share Website Tips"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12959\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Detroit-Entrepreneurs.png\" alt=\"Detroit Entrepreneurs\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Detroit-Entrepreneurs.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Detroit-Entrepreneurs-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Detroit-Entrepreneurs-768x401.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Detroit-Entrepreneurs-1024x535.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Detroit is having a small business renaissance as local entrepreneurs bring their ideas to market and help to revitalize the city\u2019s economy. Thousands of current and soon-to-be business owners attended <a href=\"https:\/\/www.chase.com\/news\/062716-detroit\"><span class=\"s2\">Startup Week Detroit<\/span><\/a> this summer, and small business investment and grants are flowing into the area. Even in such a supportive environment, starting a successful business takes a lot of work, careful planning, and good advice from experienced small-business owners. We asked two experienced Detroit solopreneurs, DeAndre Glover of Jireh Photography and Tracey Patterson of Tranndee Tech, to share their website tips for new business owners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">1. Show your work<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Wedding photographer DeAndre Glover understands that the images he captures are 'not just snapshots but actual art'\u009d featuring his clients on their special day. To make the point clearly and show prospective clients what he can do for them, his company\u2019s website (<a href=\"http:\/\/jirehphotography.com\" target=\"_blank\">jirehphotography.com<\/a>) has a huge image gallery filled with shots ranging from bridesmaids posing with attitude to sweeping chapel images and romantic first-dance photos.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Glover said he set up his site within six months of starting his business to generate leads. 'My website has definitely been my calling card. The majority of the time clients tell me, '\u02dcI&#8217;ve been on your website and love your work. I want to hire you.\u2019'\u009d He recommends that all <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/09\/13\/want-more-photography-clients-website\/\">photographers have a website<\/a> that features 'a strong portfolio, straight-to-the-point information about your services, and a few ways to contact you.'\u009d<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12449\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.23.51-PM.png\" alt=\"Wedding Photography Website Gallery\" width=\"1043\" height=\"391\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.23.51-PM.png 1043w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.23.51-PM-300x112.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.23.51-PM-768x288.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.23.51-PM-1024x384.png 1024w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">2. Build your brand<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Tracey Patterson\u2019s background includes teaching and writing about computer technology, marketing, and web site design. She specializes in site design and one-on-one technology tutoring. Her website (<a href=\"http:\/\/www.tranndee.com\" target=\"_blank\"><span class=\"s2\">www.tranndee.com<\/span><\/a>) has a deliberately clean and simple design to appeal to customers who want help but may find computers and flashy websites intimidating.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-12446\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.16.13-PM.png\" alt=\"Computer Consulting Website\" width=\"1124\" height=\"856\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.16.13-PM.png 1124w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.16.13-PM-300x228.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.16.13-PM-768x585.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.16.13-PM-1024x780.png 1024w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">The site\u2019s streamlined appearance is an important branding element, because it helps her business stand out in a field with 'lot and lots of competition for web design and web marketing.'\u009d She recommends that other new businesses include a strong homepage, opt-in tools (such as a contact form) for customers to reach you, and ongoing search engine optimization for better visibility in search results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">3. Choose reliable service partners<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Both Glover and Patterson use\u00a0HostGator to <a href=\"https:\/\/www.hostgator.com\/web-hosting\">host their business websites<\/a>. Each said they initially chose HostGator because we\u00a0offered the best prices, but they stayed with us\u00a0for other reasons. 'You can always reach customer service and the control panel is easy to work with,'\u009d Patterson said. 'They provide stellar service and support,'\u009d Glover said. Because their sites are such important elements of their marketing programs, reliable service and usability are crucial.\u00a0<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12733\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png\" alt=\"HostGator Website Builder\" width=\"600\" height=\"73\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder-300x37.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p class=\"p1\" style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">4. Know where your leads are coming from<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Like many small businesses, Jireh Photography and Tranndee Tech get most of their leads from word of mouth. Glover\u2019s wedding photography business also gets lots of referrals from social media to his site. Jireh\u2019s Facebook page features samples of Glover\u2019s work, wedding-planning tips, and special events like bridal expos where engaged couples can meet Glover in person. Patterson says she gets a large number of leads from keyword searches, and she also links her Tranndee Tech site to her LinkedIn professional profile to show her extensive IT and training background.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12447\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.22.33-PM.png\" alt=\"Tracey Patterson\" width=\"660\" height=\"288\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.22.33-PM.png 660w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-4.22.33-PM-300x131.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">5. Keep learning and keep improving<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Patterson and Glover both say that the key to success is continual growth and improvement. The best thing new professional photographers and other creative business owners can do, Glover says, is to 'study your craft endlessly and let your work speak for itself. Love what you do and the money will come.'\u009d A steady pace is important, too. 'Don&#8217;t doubt yourself, and do a little bit every day,'\u009d Patterson said. That\u2019s a formula for individual small-business success and perhaps also for Detroit\u2019s rebirth as a hub of creative new businesses.<\/span><\/p>\n<p class=\"p1\">[bctt tweet=&#8221;&#8216;Don&#8217;t doubt yourself, and do a little bit every day.&#8217; &#8211; #TechEntrepreneur advice from @tranndee&#8221; username=&#8221;hostgator&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detroit is having a small business renaissance as local entrepreneurs bring their ideas to market and help to revitalize the&#8230;<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-12441","post","type-post","status-publish","format-standard","hentry","category-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How They Did It: Detroit Entrepreneurs Share Website Tips - 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