![\"Real](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-3.29.16-PM.png\")
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Mark 'Real Estate'\u009d Jones knows the value of visibility and strong communication in a crowded market. Mark, a Realtor with Scottsdale-based HomeSmart, is a Phoenix native and ASU graduate who specializes in Maricopa County home sales and real estate investment. With Phoenix among the hottest residential real estate markets<\/span><\/a> in the country right now, Arizona is also home to an increasing number<\/span><\/a> of real estate agents, all looking for clients.<\/span><\/p>\n <\/p>\n 'My website is the hub of all lead generation activities,'\u009d Mark said. Most of his leads arrive through social media, followed by referrals from AdWords, Google\u2019s pay-per-click search result advertising program. The real turning point in his website\u2019s lead-generation role came 'when I realized that adding value by providing great content will generate leads.'\u009d<\/span><\/p>\n The content in Mark\u2019s blog, which he started in May, features some attention-grabbing titles. '5 Reasons the First-Time Buyer Might Slap Her Realtor'\u009d walks prospective homebuyers through some common oversights. Investors, meanwhile, can learn 'How Not to Lose Your A-in Real Estate.'\u009d<\/span><\/p>\n Mark also uses his site to highlight his affiliation with HomeSmart, a fast-growing locally based real-estate franchise that is the regional sales leader and sells a home about every 1.7 minutes.\u00a0 <\/span>HomeSmart supports Mark and its other agents with completely paperless transaction management tools<\/span><\/a>, which allows Mark to offer 'interaction-less transactions'\u009d for sellers who prefer to do business via text message and email rather than on the phone and in person.<\/span><\/p>\nA Great\u00a0Website = A\u00a0Lead Generation Hub<\/h2>\n
![\"Mark](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Mark-Real-Estate-Jones-204x300.jpg\")
Mark, whose background is communication and project management, has a web site (azreexpert.com<\/span><\/a>) that features personality, straight-to-the-point information, and tips on valuing and listing a home quickly with digital tools. The site helps him differentiate his services and experience in a market with 'so much competition'\u009d and to grow his business by reaching new prospects and it was simple to set up. Mark chose HostGator<\/span>\u00a0shared web hosting<\/a>, based on 'solid service at a great price,'\u009d and chose a pre-designed template to give the site a professional look without the cost of hiring a web designer.<\/span><\/p>\n![\"Real](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-3.42.19-PM.png\")
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