{"id":12393,"date":"2016-12-27T15:12:12","date_gmt":"2016-12-27T20:12:12","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12393"},"modified":"2016-12-30T12:41:37","modified_gmt":"2016-12-30T17:41:37","slug":"include-social-media-calendar","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/include-social-media-calendar\/","title":{"rendered":"Everything You Need To Include On Your Social Media Calendar"},"content":{"rendered":"<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15643\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Social-Media-Calendar.png\" alt=\"Social Media Calendar\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Social-Media-Calendar.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Social-Media-Calendar-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Social-Media-Calendar-768x401.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/12\/Social-Media-Calendar-1024x535.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Social media marketing could conceivably be done in 30 minutes a day, once you get into the full swing of things. A lot will depend on how large and popular your brand is, how much you are able to automate, and how much social media experience your people have in the first place. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">One of the biggest mistakes people make for their social media calendar is creating a calendar for just the things you publish. But you will be doing much more than publishing.\u00a0<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">You will need time to come up with <i>unique<\/i> campaigns and content for each network.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">You will need to spend time reviewing what has been said about your brand, your products, your services, and your industry.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">You will need to respond to your potential and current customer inquiries throughout the day.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">You will need to review analytics to determine what is working and what isn&#8217;t.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">You will need to read about what new features are being released on each network your company uses to ensure that your strategy is as relevant as possible.<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">In other words, social media requires commitment. Hence, think about how many people will be handling your social media and how long they will have every day to handle your social media, and consider the following for each social network when planning the social media calendar for you and your team.<\/span><\/p>\n<p class=\"p3\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12733\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png\" alt=\"HostGator Website Builder\" width=\"600\" height=\"73\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder-300x37.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p4\"><span class=\"s1\">Facebook<\/span><\/h2>\n<p class=\"p3\"><a href=\"https:\/\/www.facebook.com\/HostGator\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12395\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.39.38-AM-1024x639.png\" alt=\"HostGator Facebook\" width=\"631\" height=\"394\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.39.38-AM-1024x639.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.39.38-AM-300x187.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.39.38-AM-768x479.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.39.38-AM.png 1027w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">With Facebook, you can create different entities to help you market your business: personal profiles, business pages, and groups. You have to have a personal profile to create a business page, and you have to have a personal profile to create and participate in groups where your ideal customers are active. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Here are some of the main tasks you must complete to have a successful Facebook presence:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">Create a Facebook page and post updates at least once a day. You can actually publish daily or schedule your updates once a week via a variety of social media management tools.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Utilize video when possible to get better reach. Live video is the most popular (at time of publishing). <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Promote your page on your website, email signature, and other social networks to build up your Facebook audience.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Monitor your notifications and reply to incoming messages, comments, visitor posts to your page, and reviews.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Use your personal profile to invite your friends to become fans (if applicable), link to your page as your current workplace (under the about tab), and share your most recent Facebook page posts publicly. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/02\/02\/effectively-use-facebook-business-marketing\/\">Use your personal profile<\/a> to engage with your target customers in Facebook groups. The goal isn&#8217;t to advertise your business, but to simply bring more visibility to you and your business. Unless advertising is allowed, in which case, advertise. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">If there isn&#8217;t a group that your ideal customers can come to discuss issues regarding your industry, create it. For example, a vet that creates a local pet owners group would have the ideal group for their ideal customer base.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><a href=\"https:\/\/www.hostgator.com\/blog\/2015\/05\/27\/spying-on-competitor-targeting-to-determine-their-facebook-marketing-strategy\/\">Create retargeting ads<\/a> to people who have visited your website but did not complete a specific conversion goal (submit a lead form or make a purchase) and remind them of the services or products they viewed.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Create ads targeted towards your ideal customers to introduce them to your products and services.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"p4\"><span class=\"s1\">Twitter<\/span><\/h2>\n<p><a href=\"https:\/\/twitter.com\/hostgator\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12396\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.42.18-AM.png\" alt=\"HostGator Twitter\" width=\"629\" height=\"422\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.42.18-AM.png 912w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.42.18-AM-300x201.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.42.18-AM-768x515.png 768w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">With Twitter, marketing is a little simpler since there is only one thing you have to create: your Twitter profile. Here are some of the main tasks you must complete to have a successful Twitter presence.<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">Create a Twitter account and tweet from it several times a day. You can actually publish daily or schedule your updates once a week via a variety of social media management tools.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Promote your profile on your website, email signature, and other social networks to build up your Twitter audience.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Monitor your notifications and reply to mentions and direct messages.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Save a search for anyone who mentions your business, unique products, or services that may not have used your @username so that you can reply to them.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Save a search for people having conversations about products or services that you can sell to them. For example, if someone were to tweet that they need a new hosting company tool, @HostGator would be there to reply. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><a href=\"https:\/\/www.hostgator.com\/blog\/2014\/09\/24\/twitter-email-list\/\">Create retargeting ads<\/a> to people who have visited your website but did not complete a specific conversion goal (submit a lead form or make a purchase) and remind them of the services or products they viewed. Remember that ads will also need to be monitored for comments. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Create ads targeted towards your ideal customers to introduce them to your products and services. Remember that <a href=\"https:\/\/www.hostgator.com\/blog\/2014\/12\/05\/fighting-spam-social-ads\/\">ads will also need to be monitored for comments<\/a>.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"p4\"><span class=\"s1\">LinkedIn<\/span><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/hostgator-com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12397\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.43.37-AM.png\" alt=\"HostGator LinkedIn\" width=\"629\" height=\"420\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.43.37-AM.png 986w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.43.37-AM-300x200.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.43.37-AM-768x513.png 768w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">With LinkedIn, you can create different entities to help you market your business: personal profiles, company pages, showcase pages, and groups. You have to have a personal profile to create a company page, you have to have a company page to create a showcase page, and you have to have a personal profile to create and participate in groups where your ideal customers are active. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Here are some of the main tasks you must complete to have a successful LinkedIn presence.<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">Create a company page and <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/05\/10\/engaging-linkedin-content\/\">post updates<\/a> at least once a day. You can actually publish daily or schedule your updates once a week.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Create showcase pages to highlight popular products you offer. For example, Microsoft has a company page, and they also have showcase pages for Microsoft Office, Microsoft Cloud, Microsoft Surface, and other products.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Promote your company page on your website, email signature, and other social networks to build up your LinkedIn audience.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Monitor your notifications and reply to comments on your page.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Use your personal profile to engage with your target customers in LinkedIn groups. The goal isn&#8217;t to advertise your business, but to simply bring more visibility to you and your business. Unless advertising is allowed, in which case, advertise. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">If there isn&#8217;t a group that your ideal customers can come to discuss issues regarding your industry, create it. For example, a senior facility that creates a local caregivers group would have the ideal group for their ideal customer base.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Create ads targeted towards your ideal customers to introduce them to your products and services. Remember that ads will also need to be monitored for comments.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"p4\"><span class=\"s1\">Instagram<\/span><\/h2>\n<p><a href=\"https:\/\/www.instagram.com\/hostgator\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12398\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.45.17-AM.png\" alt=\"HostGator Instagram\" width=\"629\" height=\"341\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.45.17-AM.png 988w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.45.17-AM-300x162.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-9.45.17-AM-768x416.png 768w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">Instagram has the simplicity of Twitter in the fact that you only have one entity to work with: your profile. The downside of Instagram is that it is not as easy to schedule updates to their network. Here are some of the main tasks you must complete to have a successful Instagram presence.<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\">Create an Instagram profile and <a href=\"https:\/\/www.hostgator.com\/blog\/2015\/08\/11\/the-power-of-native-advertising-with-instagram\/\">post images or video<\/a> at least once a day. You can actually publish daily or schedule your updates once a week via a variety of social media management tools. The only difference is that instead of the update being published automatically, you will get a notification on your mobile device to publish the update at the scheduled time.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Utilize Instagram Stories to reach the top of your follower&#8217;s news feed by updating it often.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Promote your profile on your website, email signature, and other social networks to build up your Instagram audience.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Monitor your notifications and reply to comments on your posts, mentions, and direct messages.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Convert your profile to a business profile when the option becomes available in your settings. This will give you access to insights, additional contact options for your profile visitors, and the ability to promote your posts from inside the Instagram app. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><a href=\"http:\/\/www.socialmediaexaminer.com\/how-to-create-instagram-ads-using-facebook-ads-manager\/\">Create retargeting ads (via Facebook Ads Manager)<\/a> to people who have visited your website but did not complete a specific conversion goal (submit a lead form or make a purchase) and remind them of the services or products they viewed. Remember that ads will also need to be monitored for comments. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Create ads (via Facebook Ads Manager) targeted towards your ideal customers to introduce them to your products and services. Remember that ads will also need to be monitored for comments.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"p4\"><span class=\"s1\">Additional Networks<\/span><\/h2>\n<p><a href=\"https:\/\/www.youtube.com\/user\/hostgator\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12399\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-10.02.26-AM.png\" alt=\"HostGator YouTube\" width=\"630\" height=\"396\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-10.02.26-AM.png 850w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-10.02.26-AM-300x188.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-22-at-10.02.26-AM-768x482.png 768w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p class=\"p3\"><span class=\"s1\">In addition to the above networks, you also have many others to choose from, some of which are industry-specific or simply more important to some industries than others. For example, these are the tasks you must complete to be successful on the\u00a0following networks:<\/span><\/p>\n<ul>\n<li class=\"li3\"><span class=\"s1\"><b>YouTube<\/b> &#8211; Post videos or create playlists regularly. Create video ads. Review your analytics to determine view and engagement rate for your videos along with the subscription rate for your channel.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Pinterest<\/b> &#8211; Pin images and videos regularly. <a href=\"https:\/\/www.hostgator.com\/blog\/2015\/03\/05\/pinterest-adopts-use-promotional-ads\/\">Create promoted pins<\/a>. Review your analytics to determine your top pins based on views and engagement. <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><b>Snapchat<\/b> &#8211; Post content regularly (mobile only). Big brands could look into <a href=\"https:\/\/www.snapchat.com\/ads\"><span class=\"s3\">advertising<\/span><\/a> and <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/08\/15\/use-snapchat-for-business\/\">local businesses could look into <span class=\"s3\">Geofilters<\/span><\/a>.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"p4\"><span class=\"s1\">In Conclusion<\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">As you can see, there is a lot more to consider when it comes to your social media calendar. When you are drafting next month&#8217;s social media calendar, be sure to include everything-from campaigns to analytics. Then you will really see what it takes to maintain your social media marketing strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing could conceivably be done in 30 minutes a day, once you get into the full swing of&#8230;<\/p>\n","protected":false},"author":169,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12393","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything You Need To Include On Your Social Media Calendar<\/title>\n<meta name=\"description\" content=\"One of the biggest mistakes you can make is creating a social media calendar for just the things you publish. 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