{"id":12278,"date":"2016-10-10T10:14:11","date_gmt":"2016-10-10T15:14:11","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12278"},"modified":"2016-10-10T10:15:11","modified_gmt":"2016-10-10T15:15:11","slug":"seattle-entrepreneurs-why-small-business-websites-matter","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/","title":{"rendered":"Seattle Entrepreneurs Explain Why Small Business Websites Matter"},"content":{"rendered":"

\"Seattle<\/p>\n

Connecting with customers is the key to business survival and growth, but many small businesses stay hidden because of misinformation. A report released earlier this year by Clutch found that\u00a046% of small businesses<\/a>\u00a0don\u2019t have a website, mainly because owners think they don\u2019t need one or assume it will cost too much. We talked to two HostGator customers based in Seattle, Punch Drunk Productions<\/strong> and Cake N Iron Games<\/strong>, to explore why web presence matters to businesses of all sizes and types, whether they\u2019re brand new or well established.<\/p>\n

 <\/p>\n

A digital calling card and portfolio<\/h2>\n

Punch Drunk designs and produces live video and other content for events and broadcasts and has a long list of clients ranging from the City of Seattle and Valve to YouTube and The University of Washington. Creative director Jacob<\/span> Stone founded\u00a0Punch Drunk<\/a>\u00a0in 1998 as a video production and dance-party VJ outfit. Today the company employs a dozen designers, directors, engineers, 'camera ninjas,'\u009d and other professionals.<\/p>\n

Punch Drunk has an established reputation and client base, but Stone still considers the company\u2019s website an indispensable marketing tool. 'Our industry is invisible to most people who aren’t directly in events and live production, so making a name for yourself can be difficult. Without a website, a business is a big question mark to the public,'\u009d Stone said. Punch Drunk\u2019s site also serves as a portfolio customers can browse any time. 'We reach hundreds of prospective clients with our demo videos and case studies through our website.'\u009d<\/p>\n

\"Punch
The Punch Drunk website is an indispensable marketing tool for the company.<\/figcaption><\/figure>\n

[bctt tweet=”‘Without a website, a business is a big question mark to the public.’ -Jacob Stone of @getpunchdrunk” username=”hostgator”]<\/p>\n

For independent game developer and voiceover artist J.C. Brazil of\u00a0Cake N Iron Games<\/a>\u00a0(cakeniron.com<\/a>), the situation is different, but the promotional needs are the same. The Cake N Iron site serves as a portfolio just as Punch Drunk\u2019s does. 'Whenever I talk to new clients or network, all I have to do is offer my webpage and the details are there for them to follow up with at their convenience.'\u009d<\/p>\n

 <\/p>\n

Mobile optimization is a must for small business<\/h2>\n

Both company\u2019s sites are mobile-optimized, because\u00a0more than half<\/a>\u00a0of all searches now take place on handheld devices instead of computers. 'The world no longer looks at billboards and commercials, but whatever comes across their phones,'\u009d Brazil said. 'I wanted to make sure I had a reliable website for that reason.'\u009d<\/p>\n

Mobile is another area where many small businesses lag behind larger competitors. According to the Clutch survey, nearly a quarter of small businesses websites are not optimized for mobile display. That problem is easy to fix by finding a web host that offers plans with fast-loading, responsive site themes that show up properly on any screen, regardless of size or type.<\/p>\n

[bctt tweet=”According to @clutch_co, a quarter of #smallbiz websites aren’t optimized for mobile.” username=”hostgator”]<\/p>\n

Responsive design is easy to opt into and relatively inexpensive. To get it, both Punch Drunk and Cake N Iron use\u00a0HostGator<\/a>. Stone said we\u00a0'offer a huge bang for the buck and have been very reliable over the years.'\u009d Brazil cited cost and uptime as advantages for the\u00a0business. 'HostGator has the most competitive rates. All the websites I own are hosted by HostGator.'\u009d<\/p>\n

\"Punch-Drunk\u00a0\"Cake<\/div>\n
<\/div>\n

 
\nDespite the low hosting costs, their websites have delivered real value. Stone says switching Punch Drunk and its extensive portfolio from a custom-built website to a HostGator WordPress site<\/a> with a built-in content-management system was 'a huge milestone, an absolute game changer.'\u009d For Brazil, the Cake N Iron site is delivering customers. 'When I got that first sale, I just sat there and thought, ‘Wow. Someone enjoyed what I did enough to pay for it. That’s awesome! I should make more and see what happens!’'\u009d<\/p>\n

This\u00a0love for work shapes Brazil’s\u00a0advice to other new business owners. 'Do your own thing, be your own Dr. Frankenstein. Create your own art and vision that you are proud of and you’ll talk about it naturally instead of pitching it. It’s not the idea…it’s the enthusiasm behind it!'\u009d Stone agrees that taking action is the key to success. 'Just say YES. It’s always better to do something than nothing.'\u009d For small business owners, doing something includes getting a mobile-optimized website<\/a> to get found by customers on the go.<\/p>\n

Get Started With HostGator!<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

Connecting with customers is the key to business survival and growth, but many small businesses stay hidden because of misinformation….<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-12278","post","type-post","status-publish","format-standard","hentry","category-customer-stories"],"yoast_head":"\nSeattle Entrepreneurs Explain Why Small Business Websites Matter - HostGator<\/title>\n<meta name=\"description\" content=\"Two Seattle entrepreneurs, Punch Drunk Productions and Cake N Iron Games, to explore why web presence matters to businesses of all sizes and types.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seattle Entrepreneurs Explain Why Small Business Websites Matter\" \/>\n<meta property=\"og:description\" content=\"Two Seattle entrepreneurs, Punch Drunk Productions and Cake N Iron Games, to explore why web presence matters to businesses of all sizes and types.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-10T15:14:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-10T15:15:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Seattle-Entrepreneurs.png\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"Seattle Entrepreneurs Explain Why Small Business Websites Matter\",\"datePublished\":\"2016-10-10T15:14:11+00:00\",\"dateModified\":\"2016-10-10T15:15:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/\"},\"wordCount\":770,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Seattle-Entrepreneurs.png\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/seattle-entrepreneurs-why-small-business-websites-matter\/\",\"name\":\"Seattle Entrepreneurs Explain Why Small Business Websites Matter - 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