{"id":12208,"date":"2016-11-14T09:57:37","date_gmt":"2016-11-14T14:57:37","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12208"},"modified":"2016-11-14T10:16:10","modified_gmt":"2016-11-14T15:16:10","slug":"how-to-find-a-good-ux-consultant","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/","title":{"rendered":"7 Steps To Help You Find A Good UX Consultant"},"content":{"rendered":"

\"How<\/p>\n

Good UX is hard to appreciate because when it\u2019s doing its job, you don\u2019t notice it. Bad UX<\/a>, on the other hand, we all notice.<\/span><\/p>\n

The pop up that blocks your text on a mobile device with an X too small to click on with your finger that\u2019s bad UX. The ads that take so long to load on a website that it slows down your ability to see the stuff you really navigated there for also bad UX. The website that makes it nearly impossible to figure out how to contact their customer service team because the contact information is buried three links in more bad UX.<\/span><\/p>\n

Bad UX can drive people away from your website or product. It can make them curse in frustration and complain about you on social media. Or, more likely, it can simply ensure your customers never figure out how to use your product to its full potential, ensuring they don\u2019t see its value.<\/span><\/p>\n

 <\/p>\n

Why Good UX Matters<\/h2>\n

Good UX, on the other hand, can drive them to click where you want them to, make it easy for them to find what they\u2019re looking for, and leave them feeling satisfied without ever noticing the work you put into getting them there. <\/span><\/p>\n

Consumers expect an intuitive user experience<\/a> that makes navigating your website or using your product easy, and if you don\u2019t provide it, they will go elsewhere. Hiring a good UX consultant or firm can be the difference between providing customers with what they need and driving them away. But UX is a relatively new industry and finding good people is hard.<\/span><\/p>\n

Put a little effort in and follow the steps below, and you should be able to find a UX agency\u00a0that will help you achieve the results you (and your customers) need.<\/span><\/p>\n

 <\/p>\n

1. Know what you want.<\/h2>\n

You don\u2019t need to know the specifics (that\u2019s part of what a good UX firm will help you figure out), but you do need to have some clearly defined goals for what you want to get out of a UX project.<\/span><\/p>\n

To be prepared as you start your search, do some research into <\/span>what UX is all about<\/span><\/a>. If you know at least the basics and how to talk about them, you\u2019ll be better prepared to talk to a design firm about what you want and need, and better equipped to recognize whether or not their responses seem knowledgeable.<\/span><\/p>\n

 <\/p>\n

2. Ask around.<\/h2>\n

A referral from someone you know is one of the strongest indicators that a business is trustworthy, especially if the person making the recommendation has worked with them directly. Before you turn to other sources, talk to friends, family members, and professional contacts to see if anyone can point you in the right direction. <\/span><\/p>\n

In particular, talk to web designers, product designers, and other business owners since they\u2019re most likely to have some familiarity with UX and the professionals doing it within your community. The advice of people you know could produce solid recommendations or at least give you a heads up on firms to avoid. Take down any names that seem promising and move on to the next steps.<\/span><\/p>\n

 <\/p>\n

3. Search online.<\/h2>\n

Now do the thing we all do automatically whenever we need new information: Google it. Search for 'ux firm'\u009d or 'ux consultant'\u009d + the name of your city to see the list of options nearby.<\/span><\/p>\n

You can search on LinkedIn as well. There you can limit the results to professionals you have some connection with and those in your area.<\/span><\/p>\n

From the results you get in your searches, either create a list of firms to research further, or add to the list you started when you were collecting referrals. This doesn\u2019t need to be an especially long list, but having a few firms to consider when starting out gives you some room for comparison as you narrow your search down to the best one for you.<\/span><\/p>\n

 <\/p>\n

4. Look at examples of their work.<\/h2>\n

The first example of a UX firm\u2019s work that you\u2019ll have an easy time finding is their website. If they\u2019re skilled at designing good user experiences, you should find their website easy to use and have no trouble finding the information you need there.<\/span><\/p>\n

They should also include some samples of their work, so you can peruse the projects they\u2019ve completed before. <\/span><\/p>\n

At this stage, you may find yourself weeding out some UX firms from your list that don\u2019t have work you\u2019re very impressed with. For whoever\u2019s left, it\u2019s time to get in touch.<\/span><\/p>\n

 <\/p>\n

5. Talk to them about their process.<\/h2>\n

Set up meetings with each of the firms still on your list to discuss what you\u2019re looking for and how they do business. In your discussion, ask them about their typical process for a UX project. Their answer will give you the chance to look for the kind of <\/span>red flags that you want to avoid<\/span><\/a> and confirm that they have a solid plan for how to do UX effectively.<\/span><\/p>\n

They should ask you about your goals and what you want to get from the project and they should bring up important parts of the process like wireframing, content development, and user testing. <\/span><\/p>\n

If the meeting goes well and you like what you hear, keep them on the shortlist before you make a final decision.<\/span><\/p>\n

 <\/p>\n

6. Get quotes.<\/h2>\n

Now to what will probably be your least favorite step: figuring out the financial\u00a0side of things. If you have a clear budget going in, some UX firms can work with you to create a plan that will work within the budget available to you. Otherwise, the firms you meet with should follow up with a customized quote based on the project you discussed.<\/span><\/p>\n

If the number that comes up is beyond what you can handle, the firm may be willing to work with you to tweak the project so it better fits a budget you\u2019re comfortable with. But as with\u00a0most things, paying more can potentially result in higher quality since it gives the UX company more room to take their time and use more resources.<\/span><\/p>\n

 <\/p>\n

7. Talk to references.<\/h2>\n

Finally, for the UX consultants you\u2019ve confirmed that you like and can afford, ask if they can give you the contact information for references. Talking to someone that\u2019s worked with them before will give you a head\u2019s up to what you can expect. <\/span><\/p>\n

Have some questions prepared that will make it easier for them to provide you with clear insights, like how the UX team handled unforeseen challenges that came up during the project or whether they managed to stay within budget. <\/span><\/p>\n

Once you\u2019ve completed all seven\u00a0steps, you should have enough information to make an informed decision. Once you move forward with the UX firm of your choice, make time to work with them as they go. UX isn\u2019t the kind of thing you can just hand off. They\u2019ll do the work they\u2019re skilled at, but you still have a job to do making sure that their designs fit with what you\u2019re looking for.<\/span><\/p>\n

UX projects can take some serious time and be a significant financial investment, but they\u2019re likely to pay off in more customers and, at least as importantly, happier customers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Good UX is hard to appreciate because when it\u2019s doing its job, you don\u2019t notice it. Bad UX, on the…<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-12208","post","type-post","status-publish","format-standard","hentry","category-startup-small-business"],"yoast_head":"\n7 Steps To Help You Find A Good UX Consultant - HostGator<\/title>\n<meta name=\"description\" content=\"Hiring a good UX consultant or firm can be the difference between providing customers with what they need and driving them away.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps To Help You Find A Good UX Consultant\" \/>\n<meta property=\"og:description\" content=\"Hiring a good UX consultant or firm can be the difference between providing customers with what they need and driving them away.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-14T14:57:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-14T15:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png\" \/>\n<meta name=\"author\" content=\"Kristen Hicks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/atxcopywriter\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristen Hicks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/\"},\"author\":{\"name\":\"Kristen Hicks\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\"},\"headline\":\"7 Steps To Help You Find A Good UX Consultant\",\"datePublished\":\"2016-11-14T14:57:37+00:00\",\"dateModified\":\"2016-11-14T15:16:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/\"},\"wordCount\":1246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png\",\"articleSection\":[\"Startup & Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/\",\"name\":\"7 Steps To Help You Find A Good UX Consultant - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png\",\"datePublished\":\"2016-11-14T14:57:37+00:00\",\"dateModified\":\"2016-11-14T15:16:10+00:00\",\"description\":\"Hiring a good UX consultant or firm can be the difference between providing customers with what they need and driving them away.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png\",\"width\":1201,\"height\":629,\"caption\":\"How To Find A Good UX Designer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Steps To Help You Find A Good UX Consultant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5\",\"name\":\"Kristen Hicks\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g\",\"caption\":\"Kristen Hicks\"},\"description\":\"Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.\",\"sameAs\":[\"http:\/\/austin-copywriter.com\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/atxcopywriter\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/khicks\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Steps To Help You Find A Good UX Consultant - HostGator","description":"Hiring a good UX consultant or firm can be the difference between providing customers with what they need and driving them away.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/","og_locale":"en_US","og_type":"article","og_title":"7 Steps To Help You Find A Good UX Consultant","og_description":"Hiring a good UX consultant or firm can be the difference between providing customers with what they need and driving them away.","og_url":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2016-11-14T14:57:37+00:00","article_modified_time":"2016-11-14T15:16:10+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png"}],"author":"Kristen Hicks","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/atxcopywriter","twitter_site":"@HostGator","twitter_misc":{"Written by":"Kristen Hicks","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/"},"author":{"name":"Kristen Hicks","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5"},"headline":"7 Steps To Help You Find A Good UX Consultant","datePublished":"2016-11-14T14:57:37+00:00","dateModified":"2016-11-14T15:16:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/"},"wordCount":1246,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png","articleSection":["Startup & Small Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/","url":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/","name":"7 Steps To Help You Find A Good UX Consultant - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png","datePublished":"2016-11-14T14:57:37+00:00","dateModified":"2016-11-14T15:16:10+00:00","description":"Hiring a good UX consultant or firm can be the difference between providing customers with what they need and driving them away.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/How-To-Find-A-Good-UX-Designer.png","width":1201,"height":629,"caption":"How To Find A Good UX Designer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/how-to-find-a-good-ux-consultant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Steps To Help You Find A Good UX Consultant"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/9ab81f8120a12dcfbd7d2ab946dab0a5","name":"Kristen Hicks","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/457ef8a7379a7f4f39d7810b58ef0a0f?s=96&d=mm&r=g","caption":"Kristen Hicks"},"description":"Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.","sameAs":["http:\/\/austin-copywriter.com\/","https:\/\/x.com\/https:\/\/twitter.com\/atxcopywriter"],"url":"https:\/\/www.hostgator.com\/blog\/author\/khicks\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/12208"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=12208"}],"version-history":[{"count":5,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/12208\/revisions"}],"predecessor-version":[{"id":13166,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/12208\/revisions\/13166"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=12208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=12208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=12208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}