{"id":12185,"date":"2016-09-13T14:56:57","date_gmt":"2016-09-13T19:56:57","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12185"},"modified":"2016-09-22T15:50:50","modified_gmt":"2016-09-22T20:50:50","slug":"want-more-photography-clients-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/want-more-photography-clients-website\/","title":{"rendered":"Want More Photography Clients? It&#8217;s All In Your Website"},"content":{"rendered":"<style type=\"text\/css\">\n.button {\n    display: block;\n    margin: 0 auto;\n    width: 370px;\n    height: 55px;\n    font: 700 24px\/50px \"Trebuchet MS\", Arial;\n    text-align: center;\n    color: #1f1f1f;\n    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);\n}<\/p>\n<p>.button:hover {\n    background-position: 0 -55px;\n}\n<\/style>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12186\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Jireh-Photography.png\" alt=\"Jireh Photography\" width=\"1367\" height=\"646\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Jireh-Photography.png 1367w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Jireh-Photography-300x142.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Jireh-Photography-768x363.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Jireh-Photography-1024x484.png 1024w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The wedding photography business can be inspiring, because you get to capture people\u2019s images when they\u2019re in love and celebrating. It\u2019s also challenging, because you\u2019re competing not only against other professional wedding photographers but also against amateurs who are willing to work for below-market rates. To set yourself apart and prove your value to clients, an online portfolio is an indispensable marketing tool. Detroit wedding photographer DeAndre Glover, owner of\u00a0<\/span><a href=\"http:\/\/jirehphotography.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Jireh Photography<\/span><\/a><span style=\"font-weight: 400;\">, recently shared some of his website-based marketing experiences and insights for other photographers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12188 alignleft\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.23.57-PM.png\" alt=\"DeAndre Glover\" width=\"204\" height=\"276\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.23.57-PM.png 619w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.23.57-PM-222x300.png 222w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/>Glover, a Detroit-area native and father of four, turned to photography as a profession in his late 30s and continuously pursues artistic learning and professional growth. 'Wedding photography is rough if you\u2019re doing it right,'\u009d Glover says on his website, 'but to me there\u2019s nothing more rewarding than creating art for my clients.'\u009d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To showcase his art, Glover launched a website for Jireh Photography within a few months of starting the business. 'Having a website has allowed me to streamline my business in terms of marketing, advertising, and client communications,'\u009d he said. Setting up the site was a small expense that has paid big dividends for his business. He chose <\/span><a href=\"https:\/\/www.hostgator.com\/\"><span style=\"font-weight: 400;\">HostGator<\/span><\/a><span style=\"font-weight: 400;\"> for web hosting services 'because they had the best pricing. Later on, I found out they also provide stellar service and support.'\u009d <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Images Make The Sale<\/h2>\n<p><span style=\"font-weight: 400;\">Thanks to the nature of their craft, photographers have ready access to some of the most effective marketing components&#8211;in particular, visual content. Researchers say web pages and blog posts with\u00a0<\/span><a href=\"http:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy#sm.0000p7j02h3zvdz8pjn2kmavo20qf\"><span style=\"font-weight: 400;\">photos or other visuals<\/span><\/a><span style=\"font-weight: 400;\"> are much more likely to be seen, read, and shared by visitors than content without visuals. Pictures also make it much more likely that visitors will remember what they see on a site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Glover\u2019s online portfolio includes hundreds of his shots for visitors to browse. Candid group images; bridal portraits; still-life photos of rings, churches and reception halls; and even an action shot of a couple riding a bicycle built for two show how he works with different couples and settings to create work his clients will appreciate over the years. Essentially, his work sells itself, Glover said. 'Potential clients have already made a decision, based on my website and portfolio, as the whether or not they will call me or submit the lead form. The majority of the time, clients tell me, '\u02dcI&#8217;ve been on your website and love your work. I want to hire you.\u2019'\u009d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12187\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.31.43-PM.png\" alt=\"Jireh Photography Clients\" width=\"1251\" height=\"616\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.31.43-PM.png 1251w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.31.43-PM-300x148.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.31.43-PM-768x378.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-12-at-4.31.43-PM-1024x504.png 1024w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These days, it\u2019s also critical that images load quickly and display properly on a smartphone or tablet, because <a href=\"http:\/\/searchengineland.com\/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369\" target=\"_blank\">most Google searches now happen<\/a><\/span><span style=\"font-weight: 400;\">\u00a0on mobile<\/span><span style=\"font-weight: 400;\"> devices. A site host that offers fast load times and a responsive website template or a custom design that\u2019s mobile-optimized give you a stronger advantage in the competition to be found by customers. <em>HostGator&#8217;s WordPress Cloud Hosting fits the bill &#8211; <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">check it out here!<\/a><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Keep It Simple, Keep Learning<\/h2>\n<p><span style=\"font-weight: 400;\">Even though his site is heavy on image content, the overall design and navigation are simple. Visitors can quickly find Jireh\u2019s package pricing, contact information, testimonials, and information about Glover. He recommends a simple approach to web design for new photographers, too: 'A strong portfolio, straight to the point information about your services, and a few ways to contact you.'\u009d Once that\u2019s in place, 'study your craft endlessly and let your work speak for itself.'\u009d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Your photography deserves an equally artistic website. Design an online portfolio for your photography business with HostGator&#8217;s WordPress Cloud Hosting.<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">Get Started With HostGator!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The wedding photography business can be inspiring, because you get to capture people\u2019s images when they\u2019re in love and celebrating&#8230;.<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-12185","post","type-post","status-publish","format-standard","hentry","category-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Want More Photography Clients? 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