{"id":12127,"date":"2016-11-08T13:32:17","date_gmt":"2016-11-08T18:32:17","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12127"},"modified":"2016-11-08T13:32:17","modified_gmt":"2016-11-08T18:32:17","slug":"why-your-blog-is-failing","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/","title":{"rendered":"Why Your Blog Is Failing"},"content":{"rendered":"<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12808\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working.png\" alt=\"Blog isnt working\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working-1024x536.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\"><span class=\"s2\">When you start blogging it\u2019s easy to get caught up in the excitement and visions of building a massive readership and finally being able to quit your day job. It\u2019s easy to get hyped on the idea of blogging, only to get discouraged when you don\u2019t see results immediately. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Blogging isn\u2019t for those seeking overnight results. However, if it\u2019s been six months or longer and you feel like your blog is dead, then there could be a few things you\u2019re doing wrong. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Below we dive into a few large-scale reasons your blog is failing and give a few recommendations for how you can fix these issues. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">We won\u2019t be talking about things like adding social media buttons\u00a0or\u00a0images to your posts. We\u2019re\u00a0talking about the bigger stuff.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\">1. You\u2019re Writing About The Wrong Things<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">When it comes to creating a blog people actually want to read, you need to write about things that make people care. For instance, if you\u2019re using your blog as a personal journal and aren\u2019t providing any grounded real-world wisdom, then there\u2019s no reason for readers to stick around.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Who is your target audience? And how can you serve them with your content?<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Get out of your own head and into the needs of your audience. The more you can write about things your audience cares about the more they\u2019ll read and share your content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\">2. You\u2019re Inconsistent<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">How often are you blogging? <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Do you throw up a blog post once every few weeks and wonder why people aren\u2019t clamoring over your content? <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">A <a href=\"https:\/\/www.hostgator.com\/blog\/2013\/05\/23\/do-you-have-a-content-marketing-strategy\/\">content calendar<\/a> does more than just keep you on track; it builds consistency in the minds of your readers. You\u2019ll want to make reading your blog become a habit. The only way to do this is to publish on a regular basis.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">But, don\u2019t let the quality of your content suffer. To truly stand out you need to write with the goal for each post to be one of the best posts covering that topic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\">3. You\u2019re Looking for Quick Results<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Were you expecting thousands of readers within the first week you started blogging? <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">If your main intention for blogging is to build an audience to make money from, you might want to double-check your motivations. Blogging is a long-term game and it takes a <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/08\/16\/no-motivation-to-blog\/\">deep well of motivation<\/a> to sustain through the rough patches.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Set smaller actionable goals to keep you motivated and on track to achieve your larger goals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\">4. You Aren\u2019t Promoting Enough<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Writing is only half the battle when it comes to creating a popular blog. Aside from writing incredible content you need to be heavily promoting your content. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">If you don\u2019t have an existing email list or readership, then promotion will be your holy grail.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/09\/06\/influencer-marketing-the-beginners-guide-to-micro-influencers\/\">Find authorities in your space<\/a> and let them know you\u2019ve published an article they might be interested. You can also use a tool like <a href=\"http:\/\/buzzsumo.com\/\"><span class=\"s3\">Buzzsumo<\/span><\/a> to find people who\u2019ve recently shared a similar article and you can get in contact with them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">When it comes to promoting your content you can\u2019t be shy. If you\u2019re creating epic content, then stand behind the value of your work.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s2\">5. You\u2019re Creating the Wrong Kind of Content<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">There are multiple kinds of content you can create. For instance, there\u2019s long-form thought leadership blogs, how-to content, video content, listicles, and on and on. Have you been stuck creating the same kind of content and are wondering why people aren&#8217;t sticking around?<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Then, maybe it\u2019s time to switch things up. In the early stages of your blog you\u2019ll have more freedom to experiment until you land on something that resonates.<\/span><\/p>\n<p class=\"p4\"><span class=\"s2\">Hopefully the tips above will help to reinvigorate you and your blogging efforts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you start blogging it\u2019s easy to get caught up in the excitement and visions of building a massive readership&#8230;<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12127","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Blog Is Failing - HostGator<\/title>\n<meta name=\"description\" content=\"Blogging isn\u00e2\u20ac\u2122t for those seeking overnight results. But if it\u00e2\u20ac\u2122s been over 6 months, and you feel like your blog is dead, here&#039;s what you may be doing wrong.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Blog Is Failing\" \/>\n<meta property=\"og:description\" content=\"Blogging isn\u00e2\u20ac\u2122t for those seeking overnight results. But if it\u00e2\u20ac\u2122s been over 6 months, and you feel like your blog is dead, here&#039;s what you may be doing wrong.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-08T18:32:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working.png\" \/>\n<meta name=\"author\" content=\"Kevin Wood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Wood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/\"},\"author\":{\"name\":\"Kevin Wood\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/85675aae4bde46f0f85654ce61827f5a\"},\"headline\":\"Why Your Blog Is Failing\",\"datePublished\":\"2016-11-08T18:32:17+00:00\",\"dateModified\":\"2016-11-08T18:32:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/\"},\"wordCount\":651,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/\",\"name\":\"Why Your Blog Is Failing - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/why-your-blog-is-failing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/Blog-isnt-working.png\",\"datePublished\":\"2016-11-08T18:32:17+00:00\",\"dateModified\":\"2016-11-08T18:32:17+00:00\",\"description\":\"Blogging isn\u00e2\u20ac\u2122t for those seeking overnight results. 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