{"id":12075,"date":"2016-09-13T14:17:36","date_gmt":"2016-09-13T19:17:36","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=12075"},"modified":"2016-11-03T15:58:23","modified_gmt":"2016-11-03T20:58:23","slug":"wordpress-powers-successful-rebrand-for-hiatus-spa-retreat","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/","title":{"rendered":"WordPress Powers Successful Rebrand for Hiatus Spa + Retreat"},"content":{"rendered":"<style type=\"text\/css\">\n.button {\n    display: block;\n    margin: 0 auto;\n    width: 370px;\n    height: 55px;\n    font: 700 24px\/50px \"Trebuchet MS\", Arial;\n    text-align: center;\n    color: #1f1f1f;\n    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);\n}<\/p>\n<p>.button:hover {\n    background-position: 0 -55px;\n}\n<\/style>\n<figure id=\"attachment_12078\" aria-describedby=\"caption-attachment-12078\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12078\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-After.png\" alt=\"Hiatus Spa After\" width=\"750\" height=\"446\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-After.png 1149w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-After-300x178.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-After-768x457.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-After-1024x609.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-12078\" class=\"wp-caption-text\"><em>The new Hiatus Spa website features beautiful, high-quality images that load quickly thanks to HostGator WordPress hosting.<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">The Client: Hiatus Spa + Retreat<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\"><a href=\"http:\/\/hiatusspa.com\/\" target=\"_blank\">Hiatus Spa + Retreat<\/a><\/span><span class=\"s1\"> was founded in 2007 in Dallas, TX., by Sheila Garrison and Kristin Peabody-two friends who aimed to revolutionize the spa industry by making it affordable for people to de-stress on a regular basis. 'We recognized there was a hole in the market in the spa industry. There were beautiful destination and hotel spas that came with a high-end price tag, and then there were massage clinics that were more about therapy than enjoying a day of wellness. We wanted to build a spa that would have the first membership in the country, which we call\u00a0'\u02dcthe H circle,\u2019'\u009d said Peabody. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Customers loved it. Hiatus Spa + Retreat has won Best Spa in Dallas almost every year since their opening, and they\u2019ve been steadily growing with additional locations in Austin, Plano, and soon San Antonio. 'When we first got started, we borrowed against our 401Ks and applied for an SBA loan; we were on a shoestring budget. We were ready to open our doors with a starter website and logo, but they weren&#8217;t optimized to be highly transactional.'\u009d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">The Challenge: An Outdated Website<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Now that they\u2019re planning the opening of their fourth location, success has given Hiatus Spa + Retreat the opportunity to be more relevant with their website and drive more sales and engagement from their customers. 'Our website was nice but it didn\u2019t have great functionality. It took too many clicks to get where you needed to be,'\u009d said Peabody. 'It wasn\u2019t highly transactional so there were a lot of abandoned pages on the site, and we knew we needed to improve the overall user experience.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There was also an issue of branding. 'Our spa has a very warm and welcome, kind of upbeat and irreverent feel that\u2019s lighter than most spas,'\u009d Peabody said. Their darker, outmoded website didn\u2019t reflect what they had evolved into as a brand.<\/span><\/p>\n<figure id=\"attachment_12076\" aria-describedby=\"caption-attachment-12076\" style=\"width: 749px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12076\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-Before.png\" alt=\"Hiatus Spa Before\" width=\"749\" height=\"510\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-Before.png 976w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-Before-300x204.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-Before-768x523.png 768w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><figcaption id=\"caption-attachment-12076\" class=\"wp-caption-text\"><em>Hiatus Spa&#8217;s previous website didn&#8217;t reflect the warm, upbeat\u00a0feel of their\u00a0brand.<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">The founders sought out Mary Kathryn Paynter, an Austin-based brand consultant, to help them revamp the Hiatus Spa + Retreat brand and website.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'I ran a flower business myself, so I understand how hard it is as a small business owner. You get disconnected from how your brand appears to the outside world, because you\u2019re so focused on the day-to-day getting things done,'\u009d Paynter said. 'I feel for entrepreneurs because what they\u2019re doing is hard, and they don\u2019t have time necessarily to keep up with what works online.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">With today\u2019s increasingly mobile world, the new website needed to be responsive first and foremost. The old version wasn\u2019t mobile-friendly, so it was difficult for customers to click to contact, find the spa\u2019s location, or make an appointment. This resulted in high exit rates from mobile customers. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Additionally, the new design was image-intensive to align with the rebrand and attract new customers. 'Images are a big draw for millennials, and they didn\u2019t have that on the old site. We wanted to give people an idea of what it feels like to be in the spa itself,'\u009d said Paynter.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">The Solution: HostGator Managed WordPress Hosting<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Using high-quality images and optimizing for mobile were not negotiable, so Hiatus Spa + Retreat needed a web hosting solution that could load high-resolution images quickly on a mobile device.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'We\u2019ve been HostGator customers since we started in 2007, and we\u2019ve always had great service,'\u009d said Peabody, so they chose to upgrade from their shared hosting plan to HostGator\u2019s managed WordPress plan. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Using HostGator\u2019s managed WordPress hosting meant they could enjoy a seamless upgrade, a much-needed speed boost to help with their mobile traffic, and beautiful high-quality image display.<span class=\"Apple-converted-space\">\u00a0 <\/span>'If we hadn\u2019t chosen HostGator\u2019s WordPress plan, I would be very anxious about posting the site live. I\u2019d worry about all our work going to waste because people would go to the site and the image wouldn\u2019t load,'\u009d Paynter shared. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And it was easy. 'It took us longer to track down our login info than to actually upgrade!'\u009d Paynter said. 'It literally took five minutes.'\u009d<\/span><\/p>\n<p><figure id=\"attachment_12148\" aria-describedby=\"caption-attachment-12148\" style=\"width: 749px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12148\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Mirror-Pic.png\" alt=\"WordPress Cloud Hosting Website\" width=\"749\" height=\"661\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Mirror-Pic.png 1510w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Mirror-Pic-300x265.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Mirror-Pic-768x678.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Mirror-Pic-1024x905.png 1024w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><figcaption id=\"caption-attachment-12148\" class=\"wp-caption-text\"><em>HiatusSpa.com mobile site before and after<\/em><\/figcaption><\/figure><br \/>\n&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">The Results: A Beautiful, Mobile-Friendly Website<\/span><\/h2>\n<p>T<span class=\"s1\">heir new website and rebrand not only evokes the feeling of being in one of their spas, it makes it easy to schedule an appointment, too. 'We have a direct booking link on the site now,'\u009d shared Peabody. 'Sheila and I are big environmentalists, so we\u2019ve always tried to be as organic and green as possible from beginning to end in our operation. Our internal forms are all digital, and now that we\u2019re taking guest profiles and paperwork online with the new website, we can go entirely paperless. Plus, once people walk in the doors, they don\u2019t want to fill out paperwork; they want to start relaxing.'\u009d<\/span><br \/>\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dXpE6iav3Uo\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><\/p>\n<p class=\"p1\"><span class=\"s1\">'We loved the wide variety of themes that are available with WordPress, especially because many don\u2019t even require much coding. Our theme came with a drag-and-drop builder so it was super simple to use in designing. We also loved that the parallax functionality lent the site that immersive spa feel we were going for,'\u009d Paynter raved. 'Plus, the great thing about WordPress is the management system. You can easily swap things out moving forward, so updates aren\u2019t a big deal.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'With our business growing throughout Texas, you have to plan for the future, and technology is a big part of that,'\u009d said Peabody. 'Our new website takes our brand to the next level.'\u009d<\/span><\/p>\n<p class=\"p5\" style=\"text-align: center;\"><strong><span class=\"s1\">There\u2019s a reason why nearly 80 million websites use WordPress. It\u2019s a robust content management platform that allows endless customization, all while staying accessible to those of us who aren\u2019t web developers.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">Create Your WordPress Site!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The Client: Hiatus Spa + Retreat Hiatus Spa + Retreat was founded in 2007 in Dallas, TX., by Sheila&#8230;<\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-12075","post","type-post","status-publish","format-standard","hentry","category-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress Powers Successful Rebrand for Hiatus Spa + Retreat - HostGator<\/title>\n<meta name=\"description\" content=\"HostGator managed WordPress hosting reduces load times and renders images beautifully and quickly on mobile devices for regional spa chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress Powers Successful Rebrand for Hiatus Spa + Retreat\" \/>\n<meta property=\"og:description\" content=\"HostGator managed WordPress hosting reduces load times and renders images beautifully and quickly on mobile devices for regional spa chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-13T19:17:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-03T20:58:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-After.png\" \/>\n<meta name=\"author\" content=\"Amelia Willson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/amelioratethis\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amelia Willson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/\"},\"author\":{\"name\":\"Amelia Willson\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/298f3a29838ac98eb9658dd28b00c63e\"},\"headline\":\"WordPress Powers Successful Rebrand for Hiatus Spa + Retreat\",\"datePublished\":\"2016-09-13T19:17:36+00:00\",\"dateModified\":\"2016-11-03T20:58:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/\"},\"wordCount\":1022,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Hiatus-Spa-After.png\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wordpress-powers-successful-rebrand-for-hiatus-spa-retreat\/\",\"name\":\"WordPress Powers Successful Rebrand for Hiatus Spa + Retreat - 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