{"id":11972,"date":"2016-10-06T08:52:02","date_gmt":"2016-10-06T13:52:02","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11972"},"modified":"2017-01-13T15:31:34","modified_gmt":"2017-01-13T20:31:34","slug":"guest-blogging-best-practices-small-businesses","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/guest-blogging-best-practices-small-businesses\/","title":{"rendered":"5 Guest Blogging Best Practices for Small Businesses"},"content":{"rendered":"<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12085\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Guest-Blogging-Best-Practices.png\" alt=\"Guest Blogging Best Practices\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Guest-Blogging-Best-Practices.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Guest-Blogging-Best-Practices-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Guest-Blogging-Best-Practices-768x401.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Guest-Blogging-Best-Practices-1024x535.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Your brand needs exposure.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">From social media advertising to <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/07\/29\/influencer-marketing-small-business\/\">influencer outreach<\/a>, your team is trying everything to gain attention from new audiences. Plus, marketing campaigns can be very expensive.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Guest blogging is one technique often underused by small businesses. Done correctly, it can drive traffic to your site, engage relevant consumers, and generate brand awareness.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Meredith Stahler, inbound marketing specialist with Sensible Marketing, states, <\/span><span class=\"s2\">'<\/span><span class=\"s1\">Guest blogging is a great way to enhance your business&#8217;s reputation as a thought leader. Getting guest posts published on top sites in your niche can secure backlinks from influential and authoritative websites.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Let\u2019s explore how your brand can engage consumers with guest blogging.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">What Is Guest Blogging?<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Blogging enables brands to talk directly to their customers. Guest blogging amplifies that communication by sharing your content with other audiences.<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><a href=\"http:\/\/www.adpushup.com\/blog\/10-highly-actionable-blogging-statistics-and-facts\/\" target=\"_blank\">Research<\/a><\/span><span class=\"s1\"> shows that '94% of people who share posts do so because they think it might be helpful to others.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The golden rule of guest blogging is to add unmatched value to the readers. You want people interested in what you have to offer.<\/span><\/p>\n<p class=\"p1\">[bctt tweet=&#8221;The golden rule of guest #blogging is to add unmatched value to the readers.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Here are a few benefits of guest blogging:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Building relationships with non-competing brands;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Expanding your reach to potential customers; and<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Establishing your brand as a thought leader in a specific niche.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">'When you can establish yourself as an expert in any field, others will trust you more and be more willing to pay for products or services that you offer. If nothing else they will be more willing to link to other content that you have created,'\u009d says Adam White, founder of <a href=\"https:\/\/www.guestposttracker.com\/blog\/how-to-write-a-guest-blog-post-for-blogger-outreach\/\" target=\"_blank\"><span class=\"s3\">Guest Post Tracker<\/span><\/a>,<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As the guest blogger, your team is responsible for going above and beyond the publisher\u2019s expectations. Those high standards include following editorial guidelines and adhering to deadlines.<\/span><\/p>\n<p class=\"p3\"><span class=\"s5\">Here\u2019s an example of <a href=\"http:\/\/blog.hubspot.com\/marketing-guest-blogging-guidelines\" target=\"_blank\"><span class=\"s6\">Hubspot\u2019s guest post standards<\/span><\/a>:<\/span><\/p>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11976\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Guest-Post-Guidelines-1024x285.png\" alt=\"Guest Post Guidelines\" width=\"840\" height=\"234\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Guest-Post-Guidelines-1024x285.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Guest-Post-Guidelines-300x83.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Guest-Post-Guidelines-768x213.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Guest-Post-Guidelines.png 1756w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Moreover, consider guest blogging as an ongoing partnership with editors. Aim to serve the blog\u2019s needs first. You want to ensure that your blog post resonates with the readers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Guest blogging is a privilege, not right. So, create content worth consuming. And you\u2019ll grab the attention of the publisher.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Best Practices to Learn From<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Every small business is different. However, valuable lessons are learned no matter the industry or product.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Gather your team to discuss what works well for your company. Here are five best practices to follow:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span class=\"s1\">1. Research<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">One size doesn\u2019t fit all in guest posting. Every blog is different. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Some blogs cover niche topics. Other publishers only accept submissions from influencers. And editors may limit word count or the types of posts.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When you\u2019re asking to play on someone else\u2019s field, you must follow their rules. And it all starts with doing your research.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Most blogs post their guest blogging guidelines on their websites. On the other hand, you may need to contact the content marketing manager directly.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But before you read their rules, actually read their blog. Observe what topics they discuss. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">See who contributes on a regular basis. And figure out what type of readers engage with the blog.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><em>Pro Tip:<\/em> <\/b><em>Read the comments on the blog. <\/em><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Also, use <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\"><span class=\"s3\">Google Alerts<\/span><\/a> to find blogs matching your interests. You may discover some new publishers.<\/span><\/p>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11978\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Alerts-Monitor-the-Web-for-interesting-new-content.png\" alt=\"Google Alerts\" width=\"683\" height=\"530\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Alerts-Monitor-the-Web-for-interesting-new-content.png 683w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Google-Alerts-Monitor-the-Web-for-interesting-new-content-300x233.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Do your research before contacting anyone. It will help you focus on bringing the most value to the right audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span class=\"s1\">2. Pitch<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">So, your team is ready to pitch editors. For some small business teams, this step is the most difficult.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Why?<\/i> Because we forget to offer value.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Normally, we just send an email telling the publisher what we want. We ramble about why they need us and act as if the editors have no other options.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Well, it\u2019s time to do things differently. Show proof of how your content is valuable.<\/span><\/p>\n<p class=\"p1\">[bctt tweet=&#8221;Pitching a guest blog to editors? Show proof of how your content is valuable.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">There are several ways to establish credibility. Try the following:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Provide links to your existing content;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Note how people visited your posts;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Screenshot the total social media shares of an example post; or<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Mention trustworthy publishers you\u2019ve worked with in the past.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">The outreach email should be short and straightforward. State who you are and if anyone referred you.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Display how you can bring immediate value. Then, ask how your team can serve the editor\u2019s readers.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12307\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Create-Your-Blog-1.gif\" alt=\"Create Your Blog\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span class=\"s1\">3. Write<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">After the editor approves your topic idea, your job is to begin writing. Be mindful of the publisher\u2019s standards.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Writing is subjective when it comes to conveying particular viewpoints. But the objective principle is to avoid misspellings and grammar errors.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Those mistakes diminish the value of your post. It also burdens the editor to make time-consuming corrections.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Use tools like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\"><span class=\"s3\">Grammarly<\/span><\/a> and <a href=\"https:\/\/www.paperrater.com\/\" target=\"_blank\"><span class=\"s3\">PaperRater<\/span><\/a> to analyze word choice, detect plagiarism, and score readability. <a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\"><span class=\"s3\">Hemingway<\/span><\/a> also is a great tool to simplify your text.<\/span><\/p>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11979\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Hemingway-App-1024x459.png\" alt=\"Hemingway App\" width=\"840\" height=\"377\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Hemingway-App-1024x459.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Hemingway-App-300x135.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Hemingway-App-768x345.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">As for the substance of the post, make sure you stay on topic, organize your thoughts with subheadings, and add relevant images.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources,'\u009d states <a href=\"http:\/\/blog.hubspot.com\/marketing\/how-to-write-blog-post-simple-formula-ht\" target=\"_blank\"><span class=\"s3\">Rachel Sprung<\/span><\/a>, customer demand manager at HubSpot.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For inspiration, read the publisher\u2019s previous posts to capture the writing style and tone. <\/span><\/p>\n<p class=\"p1\"><em><span class=\"s1\"><b>Pro Tip: <\/b>Reference the publisher\u2019s links in your guest post.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span class=\"s1\">4. Revise<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Every blog post you create won\u2019t be perfect. And that\u2019s okay.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But the editor will expect you to make the necessary changes to meet their publishing rules. Don\u2019t take it personally. They want to ensure the readers enjoy your work and that it\u2019s well-received.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This isn\u2019t the time to debate with the editor. Remember, he is doing you a favor. You want to be published on his blog.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Instead of dreading the revision process, expect it. Prepare your team for additional edits to the blog post. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you have questions or want clarification, ask the editor. You want to know exactly how to improve the content.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When you make the editor\u2019s job easier, she will be more inclined to work with your team in the future.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\"><span class=\"s1\">5. Promotion<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Congrats! Your post has been approved. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That\u2019s it, right? Nope.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Now, it\u2019s time to promote the blog post. Talk with the editor to determine the publication date. Then, start planning a <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/02\/11\/maximizing-piece-of-content\/\">mini-promotion strategy for the content<\/a>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Your team can send emails to everyone mentioned in the post. Share the content on all your social media networks. And submit the post to online community forums.<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><a href=\"http:\/\/sujanpatel.com\/content-marketing\/50-promotion-tactics-include-content-marketing-strategy\/\" target=\"_blank\">Sujan Patel<\/a><\/span><span class=\"s1\">, co-founder of Web Profits, agrees: <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">'If your audience is more business-minded in nature, you\u2019ll want to make LinkedIn Groups a drop off point for your content pieces. The network hosts thousands of different groups, making it pretty much impossible that you won\u2019t find one there that suits your interests or industry.'\u009d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Add value to an ongoing group conversation. Consider answering questions on <a href=\"https:\/\/www.quora.com\/What-is-the-best-most-concise-resource-for-mastering-Facebook-Ads\" target=\"_blank\">Quora<\/a> with your content as a possible solution. <\/span><\/p>\n<p class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11980\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Quora-Facebook-Ads-1024x816.png\" alt=\"Quora Facebook Ads\" width=\"840\" height=\"669\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Quora-Facebook-Ads-1024x816.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Quora-Facebook-Ads-300x239.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Quora-Facebook-Ads-768x612.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Quora-Facebook-Ads.png 1480w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">If your small business knows industry influencers, ask specific leaders to share your content. They may even include it in an upcoming email newsletter.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Promotion centers around getting people sharing and talking about your post. So, develop a plan before publication.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Be A Guest<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Guest blogging is an effective way to expand your marketing efforts. It offers your brand the chance to reach more potential customers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Conduct extensive research before contacting brands. Pitch with an editor\u2019s mindset. And remember to promote your guest post.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Grow your audience. Start guest blogging.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your brand needs exposure. From social media advertising to influencer outreach, your team is trying everything to gain attention from&#8230;<\/p>\n","protected":false},"author":164,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-11972","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Guest Blogging Best Practices for Small Businesses - HostGator<\/title>\n<meta name=\"description\" content=\"Guest blogging is often underused by small businesses. 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