{"id":11924,"date":"2016-10-03T08:43:32","date_gmt":"2016-10-03T13:43:32","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11924"},"modified":"2018-03-19T14:30:07","modified_gmt":"2018-03-19T19:30:07","slug":"how-to-use-linkedin-publisher","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-use-linkedin-publisher\/","title":{"rendered":"How To Use LinkedIn Publisher"},"content":{"rendered":"

\"how<\/p>\n

If you\u2019re an entrepreneur, you\u2019ve probably been on LinkedIn for a long time. If your company does content marketing<\/a>, then you\u2019ve likely shared your fair share of links with your connections or in LinkedIn Groups.<\/span><\/p>\n

When LinkedIn launched its own publishing platform and opened it up to all members in 2014, you may have wondered what the point of it was. Sure, for LinkedIn it makes sense. More content that lives within their website means people spend more time there. But why should the\u00a0average business owner or professional publish content there?<\/span><\/p>\n

 <\/p>\n

Why Publishing on LinkedIn is Worth It<\/span><\/h2>\n

A common recommendation you come across in content marketing is to avoid digital sharecropping<\/span><\/a>. This isn\u2019t a new idea, but it\u2019s one that gains steam every time a social media network (most often Facebook, it seems) makes changes that push more business and publisher content out of sight. <\/span><\/p>\n

The gist of the idea is that, the more you build up your business on any website other than your own, the more control you lose over your content and the way you interact with your audience. To give a timely example, many brands that put a lot of emphasis in building up a following on Facebook have recently seen their organic reach plummet<\/span><\/a> due to Facebook giving more priority to user posts. <\/span><\/p>\n

That seems to create a pretty open and shut case for LinkedIn Publisher. It\u2019s 'rented land,'\u009d so why use it?<\/span><\/p>\n

Because even some of the experts that generally advise against digital sharecropping publish posts on LinkedIn. <\/span><\/strong><\/p>\n

Joe Pulizzi and Robert Rose talked about the risks of publishing content on 'rented land'\u009d<\/span><\/a> a couple of years ago, and both have dozens of posts<\/span> published on Linked Pulse<\/span>. <\/span><\/p>\n

Greg Ciotti has warned against digital sharecropping<\/span><\/a> in the past, but has also written a post about how beneficial LinkedIn publishing has been for him<\/span><\/a>.<\/span><\/p>\n

Ciotti’s\u00a0article really gets at why using LinkedIn Publisher is worth it. By loading 35 previously published articles into LinkedIn\u2019s publisher, he gained over 250,000 views and more than 3,000 new followers. <\/span><\/p>\n

And many of those views came from people in high-level positions at companies likely to be in the target audience of HelpScout, the company he writes for. <\/span><\/p>\n

In summary, there are three strong reasons that publishing on LinkedIn is smart:<\/span><\/p>\n