{"id":11779,"date":"2016-12-05T09:19:14","date_gmt":"2016-12-05T14:19:14","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11779"},"modified":"2016-12-05T09:27:05","modified_gmt":"2016-12-05T14:27:05","slug":"does-your-company-really-need-a-blog","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/does-your-company-really-need-a-blog\/","title":{"rendered":"Does Your Company Really Need a Blog?"},"content":{"rendered":"<style type=\"text\/css\">\n.button {<br \/>    display: block;<br \/>    margin: 0 auto;<br \/>    width: 370px;<br \/>    height: 55px;<br \/>    font: 700 24px\/50px \"Trebuchet MS\", Arial;<br \/>    text-align: center;<br \/>    color: #1f1f1f;<br \/>    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);<br \/>}<\/p>\n<p>.button:hover {<br \/>    background-position: 0 -55px;<br \/>}<br \/><\/style>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11780\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Does-My-Company-Need-a-Blog.png\" alt=\"Does My Company Need a Blog\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Does-My-Company-Need-a-Blog.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Does-My-Company-Need-a-Blog-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Does-My-Company-Need-a-Blog-768x401.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Does-My-Company-Need-a-Blog-1024x535.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><em>Does your business really need a blog?<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Nope. You\u2019re good. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oh, but you want sales, referrals, lead generation, customer loyalty, and engagement? Then yes, <\/span><b>you absolutely <\/b><b><i>need<\/i><\/b><b> a business blog<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, understand this: <\/span><b>the numbers don\u2019t lie<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Companies that blog get <\/span><a href=\"http:\/\/www.business2community.com\/blogging\/10-unbelievable-statistics-sell-boss-business-blogging-0903221\"><span style=\"font-weight: 400;\">97% more inbound links<\/span><\/a><span style=\"font-weight: 400;\"> back to their websites.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Businesses that blog get <\/span><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#sm.0000d2y797maeealvf21qr11ywif8\"><span style=\"font-weight: 400;\">55% more website visitors<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content marketing costs <\/span><a href=\"http:\/\/contentmarketinginstitute.com\/2016\/08\/content-marketing-stats\/\"><span style=\"font-weight: 400;\">62% less than outbound marketing &amp; generates 3X as many leads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog posts are topping out as <\/span><a href=\"http:\/\/www.statista.com\/statistics\/251475\/use-of-content-in-marketing-in-the-us\/\"><span style=\"font-weight: 400;\">one of the primary ways<\/span><\/a><span style=\"font-weight: 400;\"> companies choose to share content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s also understand that creating and maintaining a business blog is no simple task. You must carefully consider your blog\u2019s content, and cadence. Having said that, though,\u00a0Hubspot shows us that the more posts published, the higher the customer acquisition. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12109\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/blog-post-frequency-vs-customer-acquisition-hubspot.jpg\" alt=\"HubSpot Blog Post Frequency Chart\" width=\"485\" height=\"289\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/blog-post-frequency-vs-customer-acquisition-hubspot.jpg 485w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/blog-post-frequency-vs-customer-acquisition-hubspot-300x179.jpg 300w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, what you publish and how frequently you publish it entirely depends on your audience. There\u2019s unfortunately no hard and fast rule to business blogging or content marketing for that matter, so the best you can do is to test what works, then test, and test again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you along, let\u2019s take a look at some powerful blogging insights from two extremely well-known and successful blogs.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12307\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Create-Your-Blog-1.gif\" alt=\"Create Your Blog\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Pro tip: To measure the success of your blog posts, track unique post and overall site traffic using Google Analytics. Here\u2019s <\/span><\/i><a href=\"https:\/\/www.hostgator.com\/blog\/2016\/08\/01\/add-google-analytics-wordpress-website\/\"><i><span style=\"font-weight: 400;\">how to install Google Analytics on your WordPress blog<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. <\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2>Insight #1: <a href=\"http:\/\/sethgodin.typepad.com\/\">Seth Godin\u2019s Blog<\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Multiple business founder and best-selling author Seth Godin (<\/span><i><span style=\"font-weight: 400;\">Purple Cow, All Marketers Are Liars<\/span><\/i><span style=\"font-weight: 400;\">) receives an estimated 640K visits a month to his blog. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12110\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-06-at-3.04.21-PM.png\" alt=\"SimilarWeb\" width=\"1248\" height=\"500\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-06-at-3.04.21-PM.png 1248w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-06-at-3.04.21-PM-300x120.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-06-at-3.04.21-PM-768x308.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-06-at-3.04.21-PM-1024x410.png 1024w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Pro tip: <\/span><\/i><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/similarweb-site-traffic-s\/hoklmmgfnpapgjgcpechhaamimifchmp?hl=en\"><i><span style=\"font-weight: 400;\">SimilarWeb<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is a free Chrome plugin. Use it to spy on your competitors or to get an idea of average site rankings, bounce rates, and visits.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">At first, Godin thought the Internet was stupid, but when he realized how powerful a tool it was in directly reaching his audience, he eventually committed to his current cadence of publishing one blog post a day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a recent <\/span><a href=\"http:\/\/fourhourworkweek.com\/2016\/02\/10\/seth-godin\/\"><span style=\"font-weight: 400;\">interview<\/span><\/a><span style=\"font-weight: 400;\"> on the Tim Ferriss Show, Godin says '[Blogging is] one of the top 5 decisions I\u2019ve ever made. I have a practice that resonates with people that I can do forever.'\u009d<\/span><\/p>\n<p>[bctt tweet=&#8221;Why Your Business Needs A Blog: Speak directly to your audience in a way that resonates with them.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Insight #2: <a href=\"http:\/\/www.smartpassiveincome.com\/\">The Smart Passive Income Blog<\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Pat Flynn\u2019s blog is a tremendous resource for anyone aiming to make extra cash through multiple income streams. On blogging, Flynn writes, 'Although a blog isn\u2019t passive in nature,<\/span><b> it\u2019s <\/b><a href=\"http:\/\/www.smartpassiveincome.com\/blogging-tips\/\"><b>one of the best platforms<\/b><\/a><b> for launching other passive income opportunities<\/b><span style=\"font-weight: 400;\">.'\u009d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to providing endless tips for small business owners and marketers <\/span><span style=\"font-weight: 400;\">(check out the <\/span><a href=\"http:\/\/www.smartpassiveincome.com\/podcasts\/\"><span style=\"font-weight: 400;\">podcast<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\">, Flynn suggests that a stand-alone blog won\u2019t make money, but that the eBooks, products, print books, courses, consulting that you write about and sell will boost traffic and <\/span><a href=\"http:\/\/www.smartpassiveincome.com\/how-to-really-profit-from-your-blog\/\"><span style=\"font-weight: 400;\">rake in the cash<\/span><\/a><span style=\"font-weight: 400;\">. Flynn should know. From his very humble beginnings, he\u2019s now <\/span><i><span style=\"font-weight: 400;\">passively<\/span><\/i><span style=\"font-weight: 400;\"> raking in over 100K\/month. If that\u2019s not a great reason to <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/05\/24\/5-reasons-start-blogging-today\/\">start business blogging<\/a>, we\u2019re not sure what is!<\/span><\/p>\n<p>[bctt tweet=&#8221;Why Your Business Needs A Blog: It&#8217;s one of the best platforms for passive income opportunities.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h2>Insight #3: <a href=\"https:\/\/www.mysocialsuite.com\/blog\">MySocialSuite\u2019s Blog<\/a><\/h2>\n<p><span style=\"font-weight: 400;\">New social media marketing startup MySocialSuite rivals the likes of Hootsuite and SproutSocial for helping businesses boost productivity through social posting automation, analytics, and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recently spoke with co-founder Luke Clifford who launched the MySocialSuite blog in June 2016. He says, '<\/span><b>Carefully selecting the content you publish puts you in the SEO driving seat and in control of your site\u2019s organic audience<\/b><span style=\"font-weight: 400;\">.'\u009d Clifford says he\u2019s seen tremendous <a href=\"https:\/\/www.hostgator.com\/blog\/2013\/08\/31\/10-blogging-strategies-that-will-help-bring-more-people-to-your-website\/\">site traffic growth since the launch of the blog<\/a> which he credits for dozens of direct product purchases. While Clifford agrees that business blogging is about point-of-sale, he says 'It\u2019s also about building customer loyalty and <\/span><b>carving out a meaningful space as an industry leader<\/b><span style=\"font-weight: 400;\">.'\u009d<\/span><\/p>\n<p>[bctt tweet=&#8221;Why Your Business Needs A Blog: Build customer loyalty and carve out your space as an industry leader.&#8221; username=&#8221;hostgator&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a reason HostGator has a blog and even more reasons why our blog is segmented into these categories: <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/category\/web-and-hosting-tips\/\"><span style=\"font-weight: 400;\">web hosting<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/category\/tips-and-tricks\/\"><span style=\"font-weight: 400;\">marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/category\/startup-small-business\/\"><span style=\"font-weight: 400;\">small biz<\/span><\/a><span style=\"font-weight: 400;\"> &amp; <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/category\/adventures-of-snappy\/\"><span style=\"font-weight: 400;\">Snappy<\/span><\/a><span style=\"font-weight: 400;\"> (the adventures of everyone\u2019s favorite gator mascot). We\u2019ve studied our audience. We know who you\u00a0are and what you\u00a0want, but we\u2019re always testing, tuning, and improving. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend studying these blogs for content ideas, calls to action, and key selling points. Discover what it is about the blogs and specific posts that invite you to continue clicking and reading. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Do you enjoy other blogs? <\/span>Share your faves in the comment section!<span style=\"font-weight: 400;\"> We\u2019d love to know who you\u2019re reading for inspiration (did the HostGator blog make your list of favorites?). <\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Are you ready to start making money from your business blog?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a class=\"button\" href=\"https:\/\/www.hostgator.com\/web-hosting\">Create Your Blog With HostGator!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your business really need a blog? Nope. You\u2019re good. Oh, but you want sales, referrals, lead generation, customer loyalty,&#8230;<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,19],"tags":[],"class_list":["post-11779","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Your Company Really Need a Blog? - HostGator<\/title>\n<meta name=\"description\" content=\"We&#039;ll make this simple. Do you want sales, referrals, lead generation, customer loyalty, and engagement? 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