{"id":11755,"date":"2016-10-12T09:00:39","date_gmt":"2016-10-12T14:00:39","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11755"},"modified":"2016-10-12T09:00:39","modified_gmt":"2016-10-12T14:00:39","slug":"how-to-run-a-successful-twitter-campaign","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-run-a-successful-twitter-campaign\/","title":{"rendered":"How to Run a Successful Twitter Campaign"},"content":{"rendered":"<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11771\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Twitter-Campaign.png\" alt=\"Twitter Campaign\" width=\"1201\" height=\"629\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Twitter-Campaign.png 1201w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Twitter-Campaign-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Twitter-Campaign-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Twitter-Campaign-1024x536.png 1024w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">In order to run a successful Twitter campaign, we need to initially review a few things. So, how\u2019s about a recap of why we tweet and why Twitter even matters? <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Wait, what\u2019s a hashtag again?<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">A hashtag in case you\u2019re not sure looks like a number sign (#) followed by some sort of text (no special characters). For example, right now while I\u2019m writing this article, these are the worldwide trending hashtags and the number of people tweeting about each:<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11760 size-medium\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-3.05.54-PM-300x248.png\" alt=\"Twitter Trending Topics\" width=\"300\" height=\"248\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-3.05.54-PM-300x248.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-3.05.54-PM-768x635.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-3.05.54-PM.png 886w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">As you can see there\u2019s quite a range &#8212; from #savejustinbieber to #IAmAFeminist &#8212; you never know what you\u2019re gonna get from Twitter\u2019s 140-character count platform. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Twitter is especially useful when being used to track live events. In the recent United States Presidential Nominations the hashtags #DEMSinPhilly and #RNCinCLE were respectively used to track live sentiment from the Democratic and Republican parties. In essence, Twitter is a scroll of colorful commentary (GIFs, vids, and images) that can sometimes accompany major live events, political or otherwise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Why would business owners use Twitter?<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">As a business owner, you may want to search hashtags like #plumbing or #contentmarketing or #goodeats to find out what people are talking about in your industry. This way you can find potential customers, sales opportunities, and influencers who may help in spreading the word about your awesome product or service. Plus every time you post content with a hashtag others searching for that hashtag will more easily be able to find you and your product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">What\u2019s the point of having a Twitter campaign?<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Here\u2019s the deal, the more people who engage with your brand\u2019s Twitter account and hashtag(s), the more people know about your business, the more people who buy your stuff! With more than <a href=\"http:\/\/www.statista.com\/topics\/737\/twitter\/\" target=\"_blank\"><span class=\"s2\">305 million monthly active users<\/span><\/a>, Twitter campaigns are a great way to boost visibility.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here\u2019s what we suggest: <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>1. Choose a (really good) hashtag<\/b>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Once you think you have the perfect hashtag for your campaign, please, please, PLEASE test it out! Make sure no one else is using it, or things will get super confusing. Being unique is key. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2. Create a schedule of tweets<\/b>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Don\u2019t wing it. The beauty of digital marketing is that it\u2019s measurable. Tools like Buffer and <a href=\"https:\/\/www.mysocialsuite.com\/blog\/whens-the-best-time-of-day-to-publish-social-media-posts\" target=\"_blank\"><span class=\"s2\">MySocialSuite<\/span><\/a> can help you determine what time of day and on which days your specific audience is most engaged. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>3. Discover what works<\/b>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Twitter has their own analytics tab where you can monitor which of your recent posts received the most engagement. Learn from this and mimic your campaign around what your audience already digs.<\/span><\/p>\n<p class=\"p1\">Here&#8217;s a look at HostGator&#8217;s own Twitter analytics dashboard. (You can follow us <a href=\"https:\/\/twitter.com\/hostgator\">here<\/a>.)<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11767 size-large\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.56.27-PM-e1470433545442-1024x544.png\" alt=\"Twitter Analytics\" width=\"840\" height=\"446\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.56.27-PM-e1470433545442-1024x544.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.56.27-PM-e1470433545442-300x160.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.56.27-PM-e1470433545442-768x408.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.56.27-PM-e1470433545442.png 1781w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>4. Make (and proof) your content ahead of time<\/b>. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Yes, there\u2019s a time and a place for real time tweeting, but when you\u2019re organizing an event, it\u2019s good to have a set schedule of everything you and your team will need to make this work. Set out your steps in advance and know exactly what days you\u2019re posting what and how long your campaign will be. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><i>Pro tip: <\/i><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\"><span class=\"s2\"><i>Canva<\/i><\/span><\/a><i> is a free image-making resource that enables you to create marketing content that\u2019s the right size for each social platform. For more tips, check out our article on <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/03\/17\/create-infographics-free\/\">4 free tools for making infographics<\/a>.<\/i><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><b>5. Use the tools Twitter gives you! <\/b><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Twitter now has GIFs built directly into its platform. Use these to <em>show<\/em> (and not just <i>tell<\/i>) your audience what\u2019s up with your campaign. Choose from a variety of inspirational and topical moods like YOLO (You Only Live Once) and SMH (Shaking My Head).<\/span><\/p>\n<p class=\"p4\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11765\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.30-PM-1024x870.png\" alt=\"Twitter GIFs\" width=\"840\" height=\"714\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.30-PM-1024x870.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.30-PM-300x255.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.30-PM-768x652.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.30-PM.png 1140w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">You can also set up quick Twitter poll soliciting feedback from your audience. Then you can repurpose the results as additional engaging content.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11764\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.20-PM-1024x703.png\" alt=\"Twitter Poll\" width=\"840\" height=\"577\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.20-PM-1024x703.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.20-PM-300x206.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.20-PM-768x527.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-4.43.20-PM.png 1160w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Now that you have the tools in place for what you need, all that\u2019s left is for you to determine the type of contest or campaign you\u2019d like to run. We suggest having a clear goal in mind. Do you want more followers, more sales? Every action you take from hashtag choice to image colors should point backwards to this final objective. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Finally,\u00a0here\u2019s the fine print on running promotions directly from <a href=\"https:\/\/support.twitter.com\/articles\/68877\" target=\"_blank\"><span class=\"s2\">Twitter<\/span><\/a>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Have you ever run a Twitter campaign? Are you thinking about it? Tell us in the comments!<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to run a successful Twitter campaign, we need to initially review a few things. So, how\u2019s about a&#8230;<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-11755","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Successful Twitter Campaign - HostGator<\/title>\n<meta name=\"description\" content=\"With over 305 million monthly active users, Twitter campaigns are a great way to boost visibility. Spread the word about your business and sell more stuff!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/how-to-run-a-successful-twitter-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run a Successful Twitter Campaign\" \/>\n<meta property=\"og:description\" content=\"With over 305 million monthly active users, Twitter campaigns are a great way to boost visibility. 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