{"id":11749,"date":"2016-09-09T09:12:47","date_gmt":"2016-09-09T14:12:47","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11749"},"modified":"2016-09-19T13:12:51","modified_gmt":"2016-09-19T18:12:51","slug":"real-cost-facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/real-cost-facebook-advertising\/","title":{"rendered":"The Real Cost of Facebook Advertising"},"content":{"rendered":"<style type=\"text\/css\">\n.button {\n    display: block;\n    margin: 0 auto;\n    width: 370px;\n    height: 55px;\n    font: 700 24px\/50px \"Trebuchet MS\", Arial;\n    text-align: center;\n    color: #1f1f1f;\n    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);\n}<\/p>\n<p>.button:hover {\n    background-position: 0 -55px;\n}\n<\/style>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11775\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Cost-of-Facebook-Advertising.png\" alt=\"Cost of Facebook Advertising\" width=\"1201\" height=\"629\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Cost-of-Facebook-Advertising.png 1201w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Cost-of-Facebook-Advertising-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Cost-of-Facebook-Advertising-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Cost-of-Facebook-Advertising-1024x536.png 1024w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<p class=\"p1\"><em><span class=\"s1\">'How much should I spend and when?'\u009d <\/span><\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">'What kind of ROI (Return On Investment) will I get back?'\u009d<\/span><\/em><\/p>\n<p class=\"p1\"><em><span class=\"s1\">'Boost? Like? Poke? Huh?!?!'\u009d<\/span><\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">As a business owner or entrepreneur, Facebook advertising can be totally necessary yet completely overwhelming at the same time. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There are many tough questions when it comes to spend and social media, but they\u2019re not impossible to figure out with the right tools.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And before frustration sets in, just remember, the feeling is natural and mutual, most of your counterpoints feel exactly the same way. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You can find the right balance for your biz by <b>identifying the real costs and examining the tough questions<\/b>, which, as luck would have it, we&#8217;ll begin to discover with you now.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Follow These Steps<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">First, do your research-with Google! There are dozens of beneficial resources-people who have already done much of the higher-level homework for you. Some of our fave places to get serious (&amp; free) info are'\u00a6<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Rand Fishkin (@randfish) and his team at <a href=\"https:\/\/moz.com\/blog\"><span class=\"s3\">Moz<\/span><\/a><\/span><\/li>\n<li class=\"li1\"><span class=\"s4\"><a href=\"http:\/\/www.socialmediaexaminer.com\/\"><span class=\"s5\">Social Media Examiner<\/span><\/a><\/span><span class=\"s1\"> - Your Guide to the Social Media Jungle<\/span><\/li>\n<li class=\"li3\"><span class=\"s6\"><a href=\"https:\/\/adespresso.com\/academy\/blog\/\"><span class=\"s7\">AdEspresso<\/span><\/a><\/span><span class=\"s8\"> blog<\/span><\/li>\n<li class=\"li1\"><span class=\"s4\"><a href=\"https:\/\/blog.kissmetrics.com\/\"><span class=\"s5\">Kissmetrics<\/span><\/a><\/span><span class=\"s1\">\u00a0blog<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">If you&#8217;re feeling even more ambitious, take a <\/span><span class=\"s9\">free class or webinar (check out Constant Contact\u2019s online <a href=\"http:\/\/blogs.constantcontact.com\/events\/?list=true&amp;topic=Social%2520Media%2520Marketing&amp;type=Webinar&amp;page=0\"><span class=\"s3\">social media marketing<\/span><\/a> freebies)<\/span><span class=\"s1\">, after all, you owe it to yourself to be as knowledgeable as possible for your business\u2019s growth.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12307\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/09\/Create-Your-Blog-1.gif\" alt=\"Create Your Blog\" width=\"468\" height=\"60\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Have a Facebook Advertising Objective<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">By being able to answer the age-old <b>Who, What, Where &amp; Why (&amp; How) <\/b>questions you&#8217;ll give yourself peace of mind investing in your beginning stages on advertising on Facebook.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">First, you have to identify the <b>Who\u00a0<\/b>&#8211; this is your audience. You can choose how you target them in this first step, but first determine who they are:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Are you targeting current fans with a special promotion or trying to reach a new demographic to introduce them to your brand? Being able to identify <i>why<\/i> you&#8217;re targeting that who is imperative.<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Then dive into the special interests, geographic location and other valuable data that will help you streamline your set. This is <i>how<\/i> you&#8217;ll target them.<\/span><\/li>\n<\/ul>\n<p>Next, the <b>What\/Where &#8211;<\/b> this is the content you\u2019re sharing (the what) and also where you\u2019re placing your ad. Different types of ads include different information. Here are the variations straight from Facebook\u2019s list:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11751\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.45.40-PM-1024x289.png\" alt=\"Facebook advertising guidelines\" width=\"840\" height=\"237\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.45.40-PM-1024x289.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.45.40-PM-300x85.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.45.40-PM-768x217.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-05-at-2.45.40-PM.png 1042w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">And finally, <b>Why &#8211;<\/b> what is your reason for advertising? Brand exposure, driving sales, website visits, collecting emails or leads are usually the top reasons.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As we mentioned, the key to any valuable, successful ad push is to <b>keep learning and identifying the resources and tools that make your endeavors a little easier<\/b>. Find the ones that make sense to you and put them to work.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Remember, there is no mathematical equation or magic spell to make digital marketing most beneficial, but you can always discover ways to help make your message stand out. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Consider Facebook advertising as an experiment in identifying your audience and learning to improve your message as you go. We recommend beginning with small tests and growing only as you begin to feel more confident in your understanding. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Knowledge is power; you\u2019ve got this!<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><strong>Drive your Facebook ads towards a stellar landing page. Design a beautiful website with HostGator.<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"http:\/\/www.hostgator.com\/shared\">Get Started With HostGator!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;How much should I spend and when?&#8217;\u009d &#8216;What kind of ROI (Return On Investment) will I get back?&#8217;\u009d &#8216;Boost? Like?&#8230;<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-11749","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Real Cost of Facebook Advertising - HostGator<\/title>\n<meta name=\"description\" content=\"As a business owner or entrepreneur, Facebook advertising can be totally necessary yet completely overwhelming at the same time. We&#039;re here to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/real-cost-facebook-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Cost of Facebook Advertising\" \/>\n<meta property=\"og:description\" content=\"As a business owner or entrepreneur, Facebook advertising can be totally necessary yet completely overwhelming at the same time. 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