{"id":11743,"date":"2016-08-15T08:55:06","date_gmt":"2016-08-15T13:55:06","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11743"},"modified":"2016-08-15T08:55:06","modified_gmt":"2016-08-15T13:55:06","slug":"use-snapchat-for-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/use-snapchat-for-business\/","title":{"rendered":"6 Surprising Ways You Can Use Snapchat For Business"},"content":{"rendered":"

\"Use<\/p>\n

Here\u2019s an important stat: There are over 100 million daily active Snapchat users<\/span><\/a>. <\/span><\/p>\n

One-hundred million (that\u2019s a really BIG number) of people making weird little doodles, creating snaps, chats, and stories to share with friends, customers, and the world.<\/span><\/p>\n

[bctt tweet=”There are over 100 million daily active Snapchat users, according to a report by @craigpsmith.” username=”hostgator”]<\/p>\n

With a growing number like this, it\u2019s no wonder that many top corporate brands are working hard to monetize a piece of this Snapchat activity. <\/span><\/p>\n

Big brand names like Amazon, General Electric, The New York Times, and Taco Bell are among the most popular accounts. Plus celebrity personalities ranging from Kylie Jenner to Arnold Schwarzenegger have harnessed an abundance of followers. <\/span><\/p>\n

You might be thinking to yourself, 'Self, you are not Justin Bieber or Marriott Hotels. Maybe there\u2019s no place for you on Snapchat.'\u009d <\/em><\/span><\/p>\n

A reasonable question might be: Is Snapchat a real source of income, brand awareness, and customer engagement for smaller brands or individuals?<\/b><\/span><\/p>\n

Let\u2019s take a closer look to find out how the average Jane and Joe business owner can use Snapchat.<\/span><\/p>\n

 <\/p>\n

1. Qualify your audience. <\/span><\/h2>\n

Be logical. Make sure that your target audience is on Snapchat before investing time in a social channel that can\u2019t deliver. If you\u2019re catering to the 55+ crowd, move along. Snapchat is a predominantly millennial platform with ages 18-24 being the highest user demographic in 2016.<\/span><\/p>\n

\"Snapchat<\/a><\/p>\n

 <\/p>\n

2. Watch & learn. <\/span><\/h2>\n

One of these social media platforms is not like the others, and that\u2019s Snapchat. Because it\u2019s different from the Facebooks and the Twitters, the learning curve might be a little more steep, so get the app, set up an account, look around, and add your favorite brands and icons. Watch their stories; marvel at their artwork and creativity. Learn from the best.<\/span><\/p>\n

Here\u2019s a few top accounts you can add when getting started: <\/span><\/p>\n