{"id":11329,"date":"2016-11-15T09:45:22","date_gmt":"2016-11-15T14:45:22","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11329"},"modified":"2018-07-19T13:29:23","modified_gmt":"2018-07-19T18:29:23","slug":"common-website-design-mistakes-how-to-fix","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/common-website-design-mistakes-how-to-fix\/","title":{"rendered":"10 Common Website Design Mistakes And How To Fix Them"},"content":{"rendered":"<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12050\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Website-Design-Mistakes.png\" alt=\"Website Design Mistakes\" width=\"1201\" height=\"629\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Website-Design-Mistakes.png 1201w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Website-Design-Mistakes-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Website-Design-Mistakes-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/08\/Website-Design-Mistakes-1024x536.png 1024w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Every new business should have a website, whether it\u2019s for lead generation, e-commerce, or just general branding. Having even the most bare-bones site, or a website built with a <a href=\"https:\/\/www.hostgator.com\/gator1\">site builder<\/a>, puts your business ahead of <a href=\"http:\/\/www.digitalstrategyconsulting.com\/intelligence\/2016\/02\/nearly_50_of_small_firms_do_business_without_a_website.php\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">more than half<\/span><\/a> of US small businesses, which don\u2019t have a website at all. However, your site may not be helping your business as much as it could, or should. In fact, marketing researchers have found many design problems that work <i>against<\/i> the business the site is supposed to promote. Here are some common web design mistakes that confuse visitors, erode their trust, or run them off, along with suggestions for design improvements.<\/span><\/p>\n<ul>\n<li><span style=\"color: #cc6631;\">Save yourself from cringeworthy design mistakes with the<a href=\"https:\/\/www.hostgator.com\/gator1\"><strong> HostGator Website Builder<\/strong><\/a>.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">1. Slow-loading, wordy landing pages<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Web users wait no more than <a href=\"http:\/\/www.nytimes.com\/2012\/03\/01\/technology\/impatient-web-users-flee-slow-loading-sites.html?_r=0\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">250 milliseconds<\/span><\/a> for a page to load before they give up and leave, according to the New York Times. The Nielsen Norman Group found that many site visitors spend <a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">20 seconds<\/span><\/a> or less on a page unless the content grabs their attention, and they <a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">only read about 25% of the text<\/span><\/a> on a page.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">That means your home page needs to load fast and explain your business quickly, in as few words as possible. Anything that negatively affects page load times, such as complex graphics or auto-play videos, should be removed (or at least moved off the home page). Long blocks of text are a waste because visitors almost never take the time to read them. Focus on clean graphics, a strong logo, a short explanation of your business, and an easy-to-navigate menu on your home page.<\/span><\/p>\n<p class=\"p2\">Speaking of your home page, make sure you&#8217;re not <a href=\"https:\/\/www.hostgator.com\/blog\/2013\/09\/16\/10-mistakes-making-homepage\/\">making these mistakes<\/a>, either.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">2. Design without market research<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Effective web designs factor in the target audience\u2019s age, educational background, and purpose for visiting the site. For example, businesses catering to customers over age 60 should follow <a href=\"https:\/\/www.nlm.nih.gov\/pubs\/checklist.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">design guidelines<\/span><\/a> from the National Institute on Aging. They include the best fonts and type sizes, color combinations to avoid, and recommendations on graphics and content. Businesses catering to working parents, busy professionals, and Millennials   many of whom who rely on their smartphones for <a href=\"http:\/\/searchengineland.com\/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">product research<\/span><\/a> and shopping   should make sure their <a href=\"https:\/\/www.hostgator.com\/blog\/2015\/07\/01\/6-steps-to-making-your-wordpress-site-mobile-friendly\/\">site is optimized for mobile use<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">3. Cluttered pages<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Too many graphics, too much text, clashing colors, and confusing navigation tools are common problems. Visual clutter makes it hard for your audience to find the information they want. It also damages your credibility. In a study reported by Forbes, <a href=\"http:\/\/www.forbes.com\/sites\/drewhendricks\/2015\/02\/11\/understanding-the-full-impact-of-web-design-on-seo-branding-and-more\/#2e0987632027\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">design elements<\/span><\/a> including busy layouts and obnoxious ads were among the factors that created feelings of distrust in site visitors. Remove page elements that distract visitors from the main purpose of their visit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">4. Too-trendy design<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Every year, there\u2019s a fresh crop of web design trends to watch and another crop that\u2019s declared dead. Just-because-we-can trends like tag clouds and photo carousels are <a href=\"http:\/\/mashable.com\/2014\/01\/14\/outdated-web-features\/#roG7yzw6suqx\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">dated<\/span><\/a> for a reason: Almost no one finds them useful. Adopt trends only if they offer value to your visitors. For example, a custom <a href=\"http:\/\/www.fastcodesign.com\/3056335\/6-web-design-trends-that-are-here-to-stay\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">illustration<\/span><\/a> for your site builds authority better than a thousand cheap stock photos.<\/span><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12733\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png\" alt=\"HostGator Website Builder\" width=\"600\" height=\"73\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder-300x37.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">5. Stale content <\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Fresh content helps your site rank more highly in search results, and it also guides visitors through your sales funnel. Abandoned blogs, neglected Twitter feeds, and Instagrams with three old photos say your business is neglected, overwhelmed, or doesn\u2019t finish what it starts. Your site should only feature a blog or social media feeds if you can regularly update them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">6. Poor-quality images<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Even when you\u2019re starting up on a shoestring, <a href=\"https:\/\/www.hostgator.com\/blog\/2016\/03\/24\/importance-of-professional-photography\/\">high-quality images<\/a> are an important investment. Low-end and free stock photos don\u2019t build credibility, and they often don\u2019t do a good job of illustrating your business services. As <a href=\"http:\/\/socialtriggers.com\/how-images-affect-conversions\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">marketing psychology expert<\/span><\/a> Derek Halpern says, 'If you pulled your image from Flickr or a popular stock photo website, you probably have the wrong image.'\u009d Use high-quality product images, include professional shots of you and your employees, and leave it at that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">7. Broken links<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Broken links frustrate visitors, erode their confidence in your business, and hurt your site\u2019s search engine performance.\u00a0Review all the links on your site regularly to make sure they\u2019re still good, and fix broken ones right away.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">8. Bad logo design<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Your logo is a central piece of your branding, and its design should involve the same level of care and research that you put into your business plan and site design. <a href=\"http:\/\/www.forbes.com\/sites\/stevecooper\/2013\/08\/29\/understanding-what-your-logo-says-about-your-brand\/#37bc4b615847\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Consider your audience<\/span><\/a>, your company\u2019s 'personality,'\u009d how the colors affect your message, and more. If you already have a homemade or cheaply done logo, work with a designer who specializes in logos to improve or replace it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">9. Hard-to-read or silly fonts<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Remember, most users will only spend a few seconds glancing over your page while they decide to stick around or leave. Stick with fonts that are readable and professional-looking   and make them big enough for the average glasses-wearer to read them easily. When it comes to <a href=\"http:\/\/socialtriggers.com\/best-font-website\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">font size<\/span><\/a>, '14 is the new size 12,'\u009d according to Halpern.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p3\"><span class=\"s1\">10. Hard-to-find contact information and calls to action<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Your contact information and call to action should be above the fold on each page of your site, not buried on a 'Contact Us'\u009d page. Speaking of contact pages, don\u2019t offer a contact form as they only way customers can contact you. They probably won\u2019t   especially if they can call the competitor with a phone number at the top of their site. Unless you\u2019re willing to <a href=\"http:\/\/mysiteauditor.com\/blog\/5-reasons-your-visitors-dont-fill-out-your-contact-form\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">optimize your form<\/span><\/a> carefully (and maybe even then) you\u2019re better off listing a phone number and email address so customers can reach you in the moment.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Each of these design mistakes is fixable with the right combination of audience research, expert help, and effort. Each mistake you fix can increase your audience\u2019s trust in your business, the amount of time they spend on your site, and the likelihood that you can earn their business. That\u2019s when your site becomes a true asset to your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every new business should have a website, whether it\u2019s for lead generation, e-commerce, or just general branding. Having even the&#8230;<\/p>\n","protected":false},"author":162,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-11329","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Common Website Design Mistakes And How To Fix Them - HostGator<\/title>\n<meta name=\"description\" content=\"Is your website turning away customers? 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