{"id":11267,"date":"2016-07-12T08:52:22","date_gmt":"2016-07-12T13:52:22","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=11267"},"modified":"2017-09-11T11:04:25","modified_gmt":"2017-09-11T16:04:25","slug":"online-businesses-conferences","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/online-businesses-conferences\/","title":{"rendered":"7 Ways Online Businesses Can Get the Most Out of Conferences"},"content":{"rendered":"<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11391\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Online-Businesses.png\" alt=\"Online Businesses\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Online-Businesses.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Online-Businesses-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Online-Businesses-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/06\/Online-Businesses-1024x536.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"p1\">Sure, you can just go to a conference and hope for the best. Or you can take a proactive role in your business and personal growth by following these basic steps.<\/p>\n<p class=\"p1\"><span class=\"s1\">Examples are included so you have zero excuses not to sponge up all of the info and connections the conference has to deliver. Get to it! <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Rule #1: Go in with a plan.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Choose wisely. Know exactly what it is you want to accomplish and learn from each conference you attend-heck, write down your goals! <b>Give yourself measurable guidelines<\/b> to help you stay on track. For example&#8230;<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Hand out 25 business cards<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Collect 25 email addresses<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Add 25 Twitter or LinkedIn followers<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Find 10 promising business leads<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Find 1 viable investor<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Learn X specific detail about running an email marketing campaign (or what you will)<\/span><\/li>\n<\/ul>\n<h2 class=\"p1\"><span class=\"s1\">Rule #2: Connect online.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Know all of the online resources available to you about the conference and make them your own. Seek out info on presenters and attendees. Connect with them on social media. Do your homework and know people and companies before you arrive. It gives you more talking points and will keep you more engaged.<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Most conferences have a related hashtag. Search for it to discover other attendees. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Some conferences like <a href=\"http:\/\/social.sxsw.com\/sessions\/new\" target=\"_blank\"><span class=\"s3\">SXSW<\/span><\/a> have their own social platforms. Don\u2019t miss these exclusive opportunities to connect. <\/span><\/li>\n<\/ul>\n<h2 class=\"p1\"><span class=\"s1\">Rule #3: Announce your attendance.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Let everyone know you\u2019re attending. It\u2019s not a secret. Use <a href=\"https:\/\/blog.twitter.com\/2015\/introducing-twitter-polls\" target=\"_blank\"><span class=\"s3\">Twitter Polls<\/span><\/a> to ask your customers what they\u2019d like to learn if they were going to the conference or <span class=\"s3\">embed a free survey<\/span> on your website. Be your audience\u2019s advocate. Use this info to create content and build hype around your attendance. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Rule #4: Give your social media an once-over.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Since you\u2019re going to be promoting the heck out of this conference, please be sure that your website and social media pages and settings are as up to date as possible&#8211;especially LinkedIn &amp; Twitter. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Rule #5: Mix and mingle.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Don\u2019t go to a conference only to bury your face in the metaphorical sand that is your phone or laptop. <b>Be mindful, be active, be present<\/b>. Unless your goals (see Rule #1) include 'stare at screen,'\u009d you\u2019re likely there to meet real humans, so do it!<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Rule #6: Bring some branded swag.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Make a splash by bringing fun stuff to give to people. A little company swag goes a long way. Don\u2019t forget to add your business URL to all promo items!\u00a0<\/span><span class=\"s1\">Branded pens, stickers, t-shirts, water bottles, and notebooks are all non-intrusive, easy-to-carry items any conference-goer could use.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Rule #7: Offer an exclusive discount to conference attendees.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Have an exclusive signup form ready to go on your website that offers other conference attendees (potential customers\/referrers\/investors) a discount code in exchange for their email address. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Don\u2019t Forget These Tools In\u00a0Your Conference Arsenal <\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Bring these clutch tools with you for even greater conference success! <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Business Cards<\/b>: These are a no-brainer. You have to have them. Your task is to make sure they have relevant &amp; updated information. And for the love of all things holy, make sure you have a business email address! <span class=\"s3\">iamawesome@aol.com<\/span> does not cut it.<\/span><\/p>\n<p class=\"p1\"><em>(To get your own business email, you&#8217;ll need your own website. <a href=\"https:\/\/www.hostgator.com\/\">Visit HostGator.com<\/a> for a great deal and jumpstart your online brand!)<\/em><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Check <a href=\"http:\/\/www.vistaprint.com\/\" target=\"_blank\"><span class=\"s3\">Vistaprint<\/span><\/a> for some great deals. Pay a few more bucks for glossy finishes or funky shapes that stand out. <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Time-saving tip: Vistaprint can take your business card brand logo and throw it on to additional swag items (see Rule #5).<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\"><b>Evernote<\/b>: The free version of <a href=\"https:\/\/evernote.com\/\" target=\"_blank\"><span class=\"s3\">Evernote<\/span><\/a> is like having a circa-1990 Trapper Keeper (and we mean this as a compliment) in your pocket. Take notes, add images, make to-do lists, record audio and stay organized with an intricate tagging system plus as many folders as you\u2019d like.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Okay, you\u2019re good to go! <\/span><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Have any more suggestions for greater conference success? Hit the comments and let us know. We\u2019re always listening&#8230;<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sure, you can just go to a conference and hope for the best. Or you can take a proactive role&#8230;<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,98],"tags":[],"class_list":["post-11267","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways Online Businesses Can Get the Most Out of Conferences - HostGator<\/title>\n<meta name=\"description\" content=\"Here are 7 creative ways to promote your online business at conferences, so you leave with a larger professional network and customer base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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